Garuda - Garba Rujukan Digital

Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs Arista, Sintha Wahyu; Hermawan, Sigit; Sukmono, Rita Ambarwati
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.18523

The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been regis-tered in the data of the Sidoarjo Regency Cooperative and MSME Service in Sidoarjo Regency. The method in this study uses a quantitative method. Data collection uses a survey or question-naire. Data analysis is a quantitative or statistical process that involves evaluating established hypotheses. Data sources used in this study include primary and secondary sources. The results ob-tained in this study are: 1) digital marketing, marketing mix strat-egies, and product innovation have a partial positive effect on in-creasing sales volume; 2) digital marketing, marketing mix strate-gies, and product innovation have a partial positive effect on com-petitive advantage; 3) competitive advantage has a partial positive effect on increasing sales volume; 4) digital marketing has a sig-nificant positive effect on sales volume through competitive ad-vantage; 5) marketing mix strategies have a significant positive effect on sales volume through competitive advantage; 6) product innovation has a significant positive effect on sales volume through competitive advantage. This study underlines the im-portance of a holistic approach in improving MSME performance, which combines digital marketing, intellectual capital, product innovation and competitive advantage synergistically. MSME players are expected to be able to develop strategies that integrate these elements to achieve better prosperity and competitiveness in the market.

Strategi dan Tantangan dalam Menuju Pasar Global pada UMKM "Miz Titin" Rizky, Muhammad; Arista, Sintha Wahyu; Dewi, Linda Intania; Purnawan, Steven Owen; Sriyono, Sriyono
Jurnal E-Bis Vol 8 No 2 (2024): Vol. 8 No.2 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i2.1784

This research aims to explore effective methods for expanding market reach and identify the main obstacles that may be encountered. The methodology used includes case studies and in-depth interviews with MSME owners as well as analysis of relevant literature. The research results show that the main strategies implemented include product quality evaluation, use of technology, business development, and relationships with customers in global market orientation and innovation. The challenges faced include competitors, human resources, services, markets, raw materials and brand image in the global market network and efficiency. In conclusion, researchers hope that in the future the development of MSMEs in the global market sector will continue to be carried out and supported by all levels of society where the government plays an important role regarding the development of MSMEs, such as regulations and training guidance for MSMEs so they can compete in the global market.

Intellectual Capital, Islamic Philanthropy, and Sustainability Development Goals: An Interpretive Management Accounting Research Hermawan, Sigit; Biduri, Sarwenda; Arista, Sintha Wahyu; Utomo, Prasetyo
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 24 No. 1 (2025): Fokus Bisnis (On Process)
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/1f817887

This study aims to examine the role of Intellectual Capital (IC) in improving the performance of Islamic philanthropic institutions (amil zakat) in Indonesia in order to achieve the Sustainable Development Goals (SDGs). The research method chosen is qualitative with the Interpretive Management Accounting Research (IMAR) approach conducted with 26 key informants, including institutional leaders, managers, and experts. Data credibility is carried out through triangulation and transferability tests. The results of the study state that Human Capital plays a role in driving the performance of Islamic philanthropic institutions in the first 15 years, after which Structural Capital dominates the performance of the organization. The IC role model shows how this Islamic philanthropic institution empowers mustahiq to become muzakki and contribute to the SDGs, especially poverty alleviation and economic growth. Guided by The Human Capital Theory and The Institutional Theory, this study provides a framework for utilizing IC as a strategic asset for organizations. This study uniquely connects IC with Islamic philanthropy, introducing a new model to improve performance and drive sustainable development.

PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Arista, Sintha Wahyu; Rizky, Muhammad; Purnawan, Steven Owen; Masyita, Siti; Murdaningsih, Sri Rahayu; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar

Determinants of Zakat, Infaq, and Shadaqah at Lazismu East Java: Reputation, Religiosity, Trust, Ease, Security and Convenience Hariyanto, Wiwit; Hermawan, Sigit; Rahmadhani, Ali Zainuri; Arista, Sintha Wahyu; Ulum, Zatul Karamah Ahmad Baharul
el-Jizya : Jurnal Ekonomi Islam Vol. 13 No. 1 (2025): el-Jizya : Jurnal Ekonomi Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam (FEBI), Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v13i1.13611

The management of the Muhammadiyah Zakat, Infaq and Alms Institution (Lazismu) in East Java needs to know the reasons why muzaki or donors pay ZIS at the institution. This is related to the performance of services that must be carried out so that they are right on target and provide satisfaction to Muzakki. This study aims to improve the performance of services to Muzaki who have entrusted their zakat, infaq and alms (ZIS) funds to Lazismu East Java. The research method chosen is quantitative research with a descriptive and causal approach. The population of this study was all muzaki who had distributed ZIS at Lazismu in East Java. The determination of the sample used purposive sampling, while the sample in this study was 110 respondents. The results of this study are the determining factors including reputation factors, religiosity factors, trust factors, ease factors, and security and convenience factors that have a positive influence on the decision of muzaki to pay ZIS at Lazismu East Java. In this study, the convenience variable is the strongest and most dominant variable while the reputation variable is the weakest variable in Muzaki's decision to choose ZIS at Lazismu East Java. By understanding and optimizing these five factors, Lazismu East Java can increase muzaki loyalty, improve performance and strengthen its role in supporting social and economic programs that are in line with the objectives of the Sustainable Development Goals (SDGs) Number 8 concerning decent work and economic growth.

Pemberdayaan UMKM “Dhe Irma” Guna Meningkatkan Efisiensi Produksi dan Aspek Keuangan melalui Pengabdian Masyarakat: Empowerment of Dhe Irma's MSMEs to Increase Production Efficiency and Financial Management through Community Service Nirwana, Nihlatul Qudus Sukma; Wulandari, Indah Apriliana Sari; Hermawan, Sigit; Arista, Sintha Wahyu; Sari, Nilam
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 7 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i7.9543

Productive MSMEs can have great potential to progress, mainly if they are well managed. This Community Service (Abdimas) program aims to empower the Dhe Irma MSME to increase production efficiency and financial management. Achieving Sustainable Development Goals (SDGs) No. 8, or "Decent Work and Economic Growth," encourages sustainable, inclusive, and productive economic growth and creates decent and productive jobs for all. The main problems faced by this MSME are the lack of understanding of financial recording and limitations in optimizing the production process, which impact business competitiveness. To overcome these problems, this program is carried out through mentoring methods, training, and providing more efficient production tools. This activity includes training in calculating HPP and optimizing the use of production tools. The implementation method in this community service is planning, implementation, and evaluation by the community service team. The results of this program show an increase in efficiency in the production process and a more structured financial recording system. Before this assistance, Pawon Dhe Irma MSME did not have financial reports, and HPP was not calculated in the sale of its products. However, after this assistance, Dhe Irma MSME has a better understanding of financial management, can make financial reports, can calculate HPP, and can increase its production capacity, which ultimately can strengthen business competitiveness in the market.

Optimalisasi Potensi UMKM Bandeng "ICHAKU" melalui Pendampingan Keuangan, Diversifikasi Produk, dan Branding untuk SDG's 8 Hariyanto, Wiwit; Hudi, Lukman; Hermawan, Sigit; Arista, Sintha Wahyu
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4134

UMKM yang produktif dapat memiliki potensi yang besar untuk maju, terutama jika dikelola dengan baik. Tujuan: Dalam program Pengabdian kepada Masyarakat (Abdimas) ini untuk memberdayakan UMKM Bandeng “ICHAKU” dalam meningkatkan manajemen keuangan, diversifikasi produk, dan branding pada packaging. Sesuai dengan pencapaian Tujuan Pembangunan Berkelanjutan (Sustainability Development Goals/SDGs) No. 8 atau "Pekerjaan Layak dan Pertumbuhan Ekonomi", yang bertujuan untuk mendorong pertumbuhan ekonomi yang berkelanjutan, inklusif, dan berkelanjutan, serta menciptakan pekerjaan layak dan produktif untuk semua. Permasalahan utama yang dihadapi UMKM ini adalah kurangnya pemahaman dalam menghitung HPP dan pencatatan keuangan, keterbatasan dalam memperluas lini produknya dengan menambahkan varian baru, serta belum adanya box packaging yang berdampak pada daya saing usaha. Untuk mengatasi permasalahan tersebut, program ini dilakukan melalui metode observasi, pelatihan dan pendampingan, serta pemberian box packaging. Metode pelaksanaan dalam pengabdian kepada masyarakat ini adalah perencanaan, pelaksanaan, dan evaluasi oleh Tim Abdimas. Hasil dari program ini menunjukkan adanya peningkatan pemahaman dalam perhitungan HPP dan pencatatan keuangan yang lebih terstruktur, adanya pemahaman dalam diversifikasi produk, serta tersedianya box packaging yang lebih menarik dan fungsional yang dapat meningkatkan daya saing. Dampak dari program Abdimas ini terlihat dari meningkatnya kepercayaan konsumen terhadap produk UMKM Bandeng “ICHAKU”, terbukanya peluang pasar yang lebih luas, serta meningkatnya motivasi pelaku usaha dalam mengelola bisnis secara lebih profesional. Selain itu, UMKM Bandeng “ICHAKU” juga mulai menunjukkan kesiapan untuk bersaing di pasar lokal maupun digital. Secara keseluruhan, kegiatan ini berkontribusi nyata dalam penguatan kapasitas ekonomi lokal yang sejalan dengan upaya pencapaian SDG's No. 8.

Intellectual Capital, Islamic Corporate Social Responsibility, Enterprise Risk Management, and Financial Performance of Halal Industry Companies Hermawan, Sigit; Amalia, Dina Ananda Nur; Arista, Sintha Wahyu; Rahayu, Duwi; Maryanti, Eny
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of Intellectual Capital, Islamic Corporate Social Responsibility, and Enterprise Risk Management on the Financial Performance of Halal Industry Companies Listed on the IDX. The population in this study is industrial sector companies. The sampling technique used in this study is purposive sampling. The analysis technique used in this study uses Statistical Product and Service Solutions (SPSS). Based on the results of the study, it can be concluded that Intellectual Capital, Islamic Corporate Social Responsibility, and Enterprise Risk Management have a partial effect on Financial Performance.

PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Arista, Sintha Wahyu; Rizky, Muhammad; Purnawan, Steven Owen; Masyita, Siti; Murdaningsih, Sri Rahayu; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar

Peranan Muhammadiyah Melalui Amal Usaha LAZISMU Dalam Pengembangan Aspek Ekonomi Pasca Pandemi Purnawan, Steven Owen; Rizky, Muhammad; Arista, Sintha Wahyu; Masyita, Siti; Murdaningsih, Sri Rahayu
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1407

Dalam menghadapi pasca pandemi, menyebabkan perekonomian mengalami penurunan yang sangat pesat, hal ini yang menjadi dasar ideologi Muhammadiyah dalam meningkatkan perekonomian secara nasional melalui amal usaha Muhammadiyah yaitu Lembaga Amil Zakat Infaq dan Shadaqah Muhammadiyah (LAZISMU). Untuk mensejahterakan perekonomian masyarakat pasca pandemi, selain pemerintah dan beberapa pihak lainnya, Muhammadiyah turut berperan serta dalam perkembangan digitalisasi yang diterapkan pada zaman terkini. Dalam hal itu, tentunya perkembangan ini dapat memberikan dorongan Muhammadiyah untuk mengembalikan kondisi ekonomi masyarakat bangkit seperti sedia kala. Amal usaha yang sudah turut serta dalam digitalisasi antara lain Lembaga Amil Zakat Infaq dan Shadaqah Muhammadiyah (LAZISMU), Usaha Mikro Kecil dan Menengah (UMKM) dan Wakaf Tunai, sehingga perkembangan digitalisasi pada amal usaha tersebut tetap mengikuti syariat islam dengan tujuan pemberdayaan ekonomi masyarakat. Penelitian ini bertujuan untuk menganalisa peran amal usaha Muhammadiyah Lembaga Amil Zakat Infaq dan Shadaqah Muhammadiyah (LAZISMU) dalam mengembangkan aspek ekonomi masyarakat. Metode yang digunakan adalah kualitatif, dengan dokumentasi dan pendekatan wawancara. Hasil penelitian ini menunjukkan bahwa Lembaga Amil Zakat Infaq dan Shadaqah Muhammadiyah (LAZISMU) berpotensi besar dalam pengembangan aspek ekonomi melalui program pemberdayaan dan pengembangan Usaha Mikro Kecil dan Menengah (UMKM) serta pengoptimalan digitalisasi dalam pengumpulan dana sumber daya ekonomi Islam seperti wakaf tunai, zakat, infaq, dan shadaqah.

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search