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All Journal Daya Saing : Jurnal Ilmu Manajemen Siber International Journal of Digital Business
Abdul Aziz Mubarok, Dadan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analysis of E-Marketing Mix through E-Service Quality and its Implications on Purchasing Decisions (Survey on Consumers of PT. XYZ, Tbk): Marketing Management Munjinadir, Hafid; Solihah, Maya; Ayu Sofiati, Nunung; Sudaryo, Yoyo; Mukti Ali, Mochamad; Abdul Aziz Mubarok, Dadan; Dayona, Gurawan; Nur Sumawidjaya, Riyandi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.159

Abstract

This study aims to analyze the influence of the E-Marketing Mix on E-Service Quality and its implications for Consumer Purchasing Decisions at PT. XYZ, Tbk using a quantitative approach. The population consists of 1.1 million users, with a simple random sampling technique applied to obtain 230 respondents. The results show that the E-Marketing Mix, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented. E-Service Quality, consisting of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, is also considered satisfactory. Consumer Purchasing Decisions comprising product selection, brand choice, place, purchase timing, purchase amount, and payment method are generally good. The E-Marketing Mix has a significant influence on E-Service Quality by 59.9% and on Consumer Purchasing Decisions by 18.1%. E-Service Quality also has a significant influence on Consumer Purchasing Decisions by 35.4%. Simultaneously, the E-Marketing Mix and E-Service Quality exert a combined influence of 92.8% on Consumer Purchasing Decisions. These findings emphasize the importance of digital marketing strategies in improving service quality and consumer purchasing decisions.
ANALISIS SWOT MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA DAN LOYALITAS GURU Boruwati Sihombing, Febri; Recky, Recky; Abdul Aziz Mubarok, Dadan
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2688

Abstract

ABSTRACT Education is a fundamental sector in determining the quality of a nation's human resources, where teacher governance is a crucial instrument to realize learning goals to the maximum. This study aims to analyze how the application of SWOT analysis in Human Resource Management (HRDM) can be used as a strategy to improve teacher performance and loyalty in one of the private schools in the city of Bandung. Using a quantitative descriptive method, this study evaluates organizational strengths, weaknesses, opportunities, and threats through data collected from 10 teacher respondents through Likert scale questionnaires, observations, and interviews. The results of the internal factor evaluation (IFAS) showed a score of 3.55 which placed the school management in a strong classification, supported by teacher competence and high work commitment. Meanwhile, the external factor evaluation (EFAS) resulted in a score of 3.60, which indicates the organization's effectiveness in aligning strategies with opportunities such as government support and technological advancements. Based on the internal coordinate value of 0.85 and external coordinates of 1.20, the institution is in Quadrant I (S-O) which recommends the implementation of aggressive strategies or growth orientation. Through this strategy, the organization is expected to be able to utilize the professional capabilities of teachers to exploit external opportunities expansively to secure loyalty and improve the performance of educators in a sustainable manner. Keywords: Human Resource Management, SWOT Analysis, Teacher Performance, Teacher Loyalty.
Co-Authors Al Fikri Rachman, Iqbal Boruwati Sihombing, Febri Dayona Ismail, Gurawan Dayona, Gurawan Erna Herlinawati Fanji Wijaya Hakim Natigor Sipahutar, Dayan Mukti Ali, Mochamad Munjinadir, Hafid Nunung Ayu Sofiati (Efi) Nur Sumawidjaya, Riyandi Nurul Afifah, Rima Recky, Recky Solihah, Maya Yoyo Sudaryo