Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Dinasti International Journal of Education Management and Social Science Siber International Journal of Digital Business
Abdul Aziz Mubarok, Dadan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analysis of E-Marketing Mix through E-Service Quality and its Implications on Purchasing Decisions (Survey on Consumers of PT. XYZ, Tbk): Marketing Management Munjinadir, Hafid; Solihah, Maya; Ayu Sofiati, Nunung; Sudaryo, Yoyo; Mukti Ali, Mochamad; Abdul Aziz Mubarok, Dadan; Dayona, Gurawan; Nur Sumawidjaya, Riyandi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.159

Abstract

This study aims to analyze the influence of the E-Marketing Mix on E-Service Quality and its implications for Consumer Purchasing Decisions at PT. XYZ, Tbk using a quantitative approach. The population consists of 1.1 million users, with a simple random sampling technique applied to obtain 230 respondents. The results show that the E-Marketing Mix, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented. E-Service Quality, consisting of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, is also considered satisfactory. Consumer Purchasing Decisions comprising product selection, brand choice, place, purchase timing, purchase amount, and payment method are generally good. The E-Marketing Mix has a significant influence on E-Service Quality by 59.9% and on Consumer Purchasing Decisions by 18.1%. E-Service Quality also has a significant influence on Consumer Purchasing Decisions by 35.4%. Simultaneously, the E-Marketing Mix and E-Service Quality exert a combined influence of 92.8% on Consumer Purchasing Decisions. These findings emphasize the importance of digital marketing strategies in improving service quality and consumer purchasing decisions.
Business Development Strategy at Hallacoffee Bandung Al Fikri Rachman, Iqbal; Wijaya, Fanji; Herlinawati, Erna; Abdul Aziz Mubarok, Dadan
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.3080

Abstract

In Indonesia, especially in the city of Bandung, the existence of coffee shops requires Hallacoffee to maintain its consistency and presence so that it can compete with other coffee shops in the city of Bandung. It is interesting to study this research by applying the SWOT analysis model, we can maximize the potential and advantages that Hallacoffee has in maintaining its company. The aim of this research is to design a design-oriented innovation strategy for Hallacoffee by formulating a strategy to help generate the opportunities needed for Hallacoffee. The research methodology used is qualitative research using descriptive techniques. The data collection process involves two methods: secondary data and primary data. Secondary data is obtained from sources such as papers, the internet and journals. Primary data was obtained through documentation, observation and direct interviews conducted with Hallacoffee owners and customers. Designing the IFE Matrix, EFE Matrix, and QSPM Matrix are used to design business strategies to identify several opportunities, threats, strengths and weaknesses as key factors in developing the business. Hallacoffee has a high level of proficiency in the fields of management and planning. Hallacoffee has the potential to compete with other coffee shops, especially in the city of Bandung. The need in the current conditions is to adopt and firm expansion strategy.
Co-Authors Al Fikri Rachman, Iqbal Ayu Sofiati, Nunung Dayona Ismail, Gurawan Dayona, Gurawan Erna Herlinawati Fanji Wijaya Hakim Natigor Sipahutar, Dayan Mukti Ali, Mochamad Munjinadir, Hafid Nur Sumawidjaya, Riyandi Nurul Afifah, Rima Solihah, Maya Yoyo Sudaryo