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All Journal Indonesian Journal of Economics and Management Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Journal Integration of Management Studies Siber International Journal of Digital Business
Dayona, Gurawan
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Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics

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Analysis of E-Marketing Mix through E-Service Quality and its Implications on Purchasing Decisions (Survey on Consumers of PT. XYZ, Tbk): Marketing Management Munjinadir, Hafid; Solihah, Maya; Ayu Sofiati, Nunung; Sudaryo, Yoyo; Mukti Ali, Mochamad; Abdul Aziz Mubarok, Dadan; Dayona, Gurawan; Nur Sumawidjaya, Riyandi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.159

Abstract

This study aims to analyze the influence of the E-Marketing Mix on E-Service Quality and its implications for Consumer Purchasing Decisions at PT. XYZ, Tbk using a quantitative approach. The population consists of 1.1 million users, with a simple random sampling technique applied to obtain 230 respondents. The results show that the E-Marketing Mix, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented. E-Service Quality, consisting of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, is also considered satisfactory. Consumer Purchasing Decisions comprising product selection, brand choice, place, purchase timing, purchase amount, and payment method are generally good. The E-Marketing Mix has a significant influence on E-Service Quality by 59.9% and on Consumer Purchasing Decisions by 18.1%. E-Service Quality also has a significant influence on Consumer Purchasing Decisions by 35.4%. Simultaneously, the E-Marketing Mix and E-Service Quality exert a combined influence of 92.8% on Consumer Purchasing Decisions. These findings emphasize the importance of digital marketing strategies in improving service quality and consumer purchasing decisions.
The Influence of Leadership Style and Work Discipline on Employee Job Satisfaction at the Department of Personnel and Human Resource Development Bandung Regency Rahayu, Anik; Dayona, Gurawan; Sudaryo, Yoyo
Jurnal sosial dan sains Vol. 5 No. 7 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i7.32341

Abstract

In the era of globalization has changed the way of life of traditional society into a modern society. The lifestyle of modern society generally prefers something that is fast, practical, easy and comfortable. To face this competition, every company must be able to develop and manage its resources such as: material capital and machines and even its human resources. In a company, employees are an important factor for the company, because employees have the ability, energy and creativity needed by the company to achieve its goals. This study aims to analyze "The Influence of Leadership Style and Work Discipline on Employee Job Satisfaction at the Department of Civil Service and Human Resource Development (BKPSDM) of Bandung Regency". This study uses a quantitative method with a descriptive and verification approach. Data were collected through a questionnaire with 60 respondents and the analysis technique used was descriptive analysis, with the Validity and Reliability Test method and Multiple Regression Analysis. Meanwhile, this test uses SPSS 20. Therefore, 32.1% of employees like the Leadership Style of the current leader, 42.1% of employees still have good discipline so that leadership style and discipline greatly influence employee satisfaction which will improve a comfortable, orderly work atmosphere and comply with applicable regulations.
The Influence of Morality and Integrity on Corporate Performance with Anti-Fraud Awareness as an Intervening Variable at PT XYZ Ali, Mariyuana Abdussamad; Dayona, Gurawan; Sofiati, Nunung Ayu
Journal Integration of Management Studies Vol. 3 No. 3 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i3.396

Abstract

The phenomenon of fraud within Indonesian state-owned enterprises (SOEs) is becoming increasingly complex and has far-reaching impacts on both company performance and reputation; PT XYZ, as a strategic entity responsible for managing national infrastructure, is highly vulnerable to fraud, which can lead to financial losses and a decline in public trust. With anti-fraud awareness serving as an intervening factor, this study aims to investigate how morality and integrity affect business performance. Academic study employs is quantitative explanatory design using validated questionnaires. Data were collected from 160 employees of PT XYZ’s subsidiary. Analysis was conducted using SmartPLS 3. The study emphasizes the development of an integrative model that simultaneously incorporates the dimensions of morality, integrity, and anti-fraud awareness into a framework of influence on company performance. This model is the first to be tested empirically of its kind., particularly within the context of Indonesia’s infrastructure sector, contributing both theoretical and practical insights into value-based anti-fraud studies in public listed companies. The model introduces a conceptual approach that positions anti-fraud awareness as a mediating element between moral values and integrity, and organizational performance—an area that has been scarcely explored quantitatively in the governance of strategic public enterprises. The findings reveal that morality and integrity have a strong influence on corporate performance. This demonstrates that individual character quality contributes significantly to achieving cleaner and more accountable organizational outcomes. The practical implications of this research support the importance of transforming work culture through value-based human resource development strategies, such as the establishment of a Global Integrity Mentorship Program, implementation of Ethics Nudging, and enhancement of the Psychological Safety Index to foster collective awareness of fraud risk.
The Influence of Work Ethics and Morality on Organizational Performance through Organizational Commitment as a Mediating Variable (Empirical Study at PT XYZ Tbk) Ali, Mariyuana Abdussamad; Prilaksono, Kursusantyo Dudung; Dayona, Gurawan; Sofiati, Nunung Ayu
Indonesian Journal of Economics and Management Vol. 5 No. 3 (2025): Indonesian Journal Of Economics and Management (July 2025)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i3.6627

Abstract

Organizational performance today increasingly relies on the quality of human resources, not only in terms of technical competence but also in ethical integrity and moral orientation. Amid growing concerns over the decline of employee accountability and loyalty in large corporations such as PT XYZ Tbk, there is a critical need to examine the contribution of personal values—particularly work ethics and morality—in driving organizational performance. Previous Studies. Although several prior studies have demonstrated that work ethics and morality play a significant role in shaping organizational commitment (Yousef, 2001; Salahudin et al., 2016; Rokhman, 2010), the integrative relationship among these three variables, particularly with commitment as a mediating factor, remains underexplored in the context of Indonesian corporations. Novelty/Originality. This study proposes an empirical model to examine the influence of work ethics and morality on organizational performance through the mediation of organizational commitment. Using the Structural Equation Modeling (SEM) approach, the study investigates both direct and indirect relationships among these variables and establishes a strong theoretical framework for understanding how individual ethical values contribute to collective organizational outcomes. Research Problem. Does work ethics and morality influence organizational performance directly or indirectly through organizational commitment as a mediating variable? Research Objective. This study aims to examine the direct and indirect effects of work ethics, morality, and organizational commitment on organizational performance and to provide conceptual and practical insights into these relationships in the context of a publicly listed Indonesian company. Practical Implications. The findings of this study can be utilized by human resource managers to design ethical workplace interventions, strengthen employees’ emotional attachment to the organization, and enhance sustainable performance. Value Added. By integrating ethical dimensions into organizational behavior analysis, this study enriches the academic literature and highlights the importance of aligning personal morality with institutional performance goals, particularly in the face of transformation pressures and increasingly complex stakeholder expectations.
Pengaruh Kualitas Produk, Promosi dan Kualitas Layanan Terhadap Kepuasan Pelanggan Adhima, Rio Fauzan; Suryaningprang, Andre; Dayona, Gurawan; Sudaryo, Yoyo
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2131

Abstract

Temuan pada studi ini mempertegas dampak dari kualitas produk,promosi dan kualitas layanan terhadap kepuasan pelanggan PT Eka Mas Republik secara empiris. Menitikberatkan bagaimana variabel bebas maupun terikat pada PT Eka Mas Republik baik secara individual maupun kolektif. Analisis kuantitatif menjadi metode yang dipakai dengan diperkuat pendekatan analisis deskriptif maupun verifikatif. Data responden diambil sebanyak 85 pelanggan PT Eka Mas Republik dengan memberikan kuesioner dalam pengumpulan data dan regresi linear berganda sebagai metode analisis penelitian yang dpergunakan. Dengan tujuan untuk mengetahui pengaruh baik secara simultan maupun parsial seluruh variabel bebas terhadap variabel dependen. Temuan studi didapatkan bahwa hanya variabel kualitas produk dan kualitas layanan yang dapat memengaruhi kepuasan pelanggan dengan signifikan, namun variabel promosi tidak dapat memengaruhi kepuasan pelanggan. Meskipun salah satu variabel bebas tidak memberi dampak terhadap variabel dependen, hasil temuan secara gabungan diperoleh bahwa semua variabel X1, X2 dan X3 berdampak serta signifikan terhadap kepuasan pelanggan. Dimana ketiga variabel itu memberikan hubungan secara determinasi sebesar 35,5%, yang berarti ketiga variabel memberikan dampak hanya 35,5% dalam mempengaruhi kepuasan pelanggan, sisanya 64,5% berkaitan dengan variabel lain diluar pelaksanan studi ini
Co-Authors Abdul Aziz Mubarok, Dadan Adhima, Rio Fauzan Ali, Mariyuana Abdussamad Andre Suryaningprang Anik Rahayu, Anik Ayu Sofiati, Nunung Mukti Ali, Mochamad Munjinadir, Hafid Nur Sumawidjaya, Riyandi Prilaksono, Kursusantyo Dudung Sofiati, Nunung Ayu Solihah, Maya Yoyo Sudaryo