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Pengalaman Self-Nudging dalam Relasi Komunikasi Algoritma Manusia dan Smartwatch Patrissia, Ressa Uli; Husni, Mochamad
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5783

Abstract

This study examines users’ subjective experiences of algorithmic communication generated by smartwatches in the context of health decision-making. Using a critical phenomenological approach and an Interpretative Phenomenological Analysis (IPA) design, the study involved 12 active smartwatch users from urban areas in Indonesia who had used health-notification features for more than six months. Data were collected through in-depth interviews, digital observation, and reflective journaling. Findings reveal that smartwatch notifications function not merely as reminders but subtly and repeatedly shape users’ behaviors and health decisions, often without deliberate reflection. The concept of self-nudging, ideally grounded in user autonomy, frequently shifts into pseudo-self-nudging and even algorithmic steering, where the algorithm becomes the dominant agent guiding user actions. Users experience ambivalence—feeling supported yet simultaneously controlled—indicating a shift in bodily authority from personal intuition to algorithmic recommendations. These findings highlight the need for algorithmic literacy and ethical design in wearable technologies to ensure that users retain agency and reflective awareness when facing digital interventions that are prescriptive and normative.
Strategi Digital Branding Pendidikan Vokasi: Integrasi AISAS Model, Algorithmic Media Theory, dan Brand Awareness Hierarchy Razky Didhan Alfarizy; Ressa Uli Patrissia
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6194

Abstract

Penelitian ini bertujuan untuk menjelaskan strategi pengelolaan konten kreatif pada akun Instagram @lp3i.indonesia dan mengevaluasi efektivitasnya dalam meningkatkan Brand awareness LP3I College sebagai institusi pendidikan vokasi dua tahun siap kerja. Dengan menggunakan pendekatan kualitatif-deskriptif berbasis studi kasus, data dikumpulkan melalui observasi partisipatif selama lima bulan dan dianalisis menggunakan teknik thematic mapping dan pattern matching. Penelitian ini menggabungkan tiga pendekatan teoritis utama: Algorithmic Media Theory (AMT), model AISAS (Attention, Interest, Search, Action, Share), dan Brand awareness Hierarchy. Hasil penelitian menunjukkan bahwa strategi konten visual naratif (reels, caption storytelling, dan CTA interaktif) yang selaras dengan algoritma Instagram dapat meningkatkan awareness digital dari level recognition ke recall. Selain itu, keterlibatan emosional dan social sharing turut berkontribusi terhadap pembentukan advokasi merek. Dengan demikian, penelitian ini menawarkan model strategis komunikasi digital berbasis algoritma yang dapat direplikasi pada institusi pendidikan lainnya.
Smartwatch sebagai Aktor Komunikasi dalam Jejaring Sosioteknologis Patrissia, Ressa Uli; Husni, Mochamad
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 22 No. 2 (2025): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institute of Social and Political Science Jakarta (Institut Ilmu Sosial dan Ilmu Politik Jakarta - IISIP Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/jisip.v22i2.443

Abstract

Smartwatch telah berkembang dari perangkat pendukung menjadi aktor komunikatif yang membentuk ritme, kebiasaan, dan makna sosial dalam kehidupan sehari-hari pengguna. Penelitian ini bertujuan menganalisis peran smartwatch sebagai aktor nonmanusia dalam jejaring komunikasi serta menjelaskan bagaimana makna dikonstruksi oleh kelompok sosial yang berbeda. Penelitian ini menggunakan pendekatan kualitatif dengan etnografi digital terhadap 12 informan lintas usia dan profesi. Analisis dilakukan secara induktif melalui empat kategori tematik, yaitu ritme, habit, makna, dan intervensi. Hasil penelitian menunjukkan bahwa smartwatch memediasi ritme komunikasi, membangun kebiasaan melalui skrip algoritmik, serta menciptakan relasi afektif dan simbolik yang berbeda antar kelompok pengguna. Perspektif Actor–Network Theory (ANT) menjelaskan bagaimana smartwatch memengaruhi tindakan melalui mediasi temporal dan intervensi, sedangkan Social Construction of Technology (SCOT) menunjukkan variasi makna yang dinegosiasikan sebagai efisiensi, keamanan, performa, atau gaya hidup. Temuan ini menegaskan bahwa komunikasi manusia–teknologi bersifat ko-konstitutif. Teknologi dan pengguna membentuk satu sama lain dalam jaringan sosial-teknologis. Penelitian selanjutnya disarankan mengeksplorasi komparasi lintas budaya dan konsekuensi etis dari intervensi algoritmik dalam kehidupan sehari-hari.
A PRISMA Systematic Review of AISAS Model Implementation to Enhance User Engagement on Instagram (2015–2025) Patrissia, Ressa Uli
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5496

Abstract

This study presents a systematic synthesis of research on the implementation of the AISAS (Attention, Interest, Search, Action, Share) model to enhance user engagement on Instagram from 2015 to 2025. Using the PRISMA 2020 protocol, 58 scholarly articles were analyzed to identify thematic patterns, best practices, and research gaps. The findings confirm that AISAS has been widely applied in influencer marketing, visual content strategies, brand awareness campaigns, and user-generated content, et the Search and Share stages remain underexplored. The study contributes a key novelty by proposing the Adaptive AISAS Cycle (AAC), which reconceptualizes AISAS not as a linear funnel but as a recursive engagement loop, where Search renews Attention and Share reinforces Interest. This cyclical interpretation better reflects the iterative dynamics of digital consumer behavior shaped by algorithmic personalization, emotional storytelling, and participatory culture. Theoretically, this study enriches digital marketing literature by advancing AISAS into an adaptive cycle, while practically it provides guidance for designing Instagram strategies that sustain long-term engagement and brand advocacy.
Human–Computer Interaction and Digital Advertising Effectiveness: A Systematic Literature Review of Visual Attention, Interface Design, and Persuasion Patrissia, Ressa Uli; Basuki, Pritha Ayodya; Husni, Mochamad
Journal of Law, Politic and Humanities Vol. 6 No. 3 (2026): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v6i3.3130

Abstract

Digital advertising is increasingly embedded within contemporary human–computer interaction (HCI) environments, where advertisements function not only as persuasive messages but also as structural elements of digital interfaces. Despite the rapid growth of online advertising, research examining how interface design influences advertising effectiveness remains fragmented across HCI, communication science, and marketing. This study synthesizes interdisciplinary research on how HCI-related interface variables affect visual advertising attention, avoidance, and persuasion outcomes. A systematic literature review following the PRISMA 2020 framework was conducted using four major databases: Web of Science, Scopus, PubMed, and the ACM Digital Library. The review covers peer-reviewed studies published between 2000 and 2025 that combine HCI methodologies—such as eye-tracking, usability evaluation, interaction logging, and user experience measurement—with advertising outcomes including attention, recall, persuasion, and avoidance. A total of 118 studies met the inclusion criteria and were analyzed using narrative synthesis. The findings indicate that advertising effectiveness is strongly shaped by interface-level variables including visual complexity, animation, interactivity, aesthetic congruence, and user task context. Visual attention operates through a dual-pathway mechanism in which bottom-up visual salience interacts with top-down goal-directed browsing behavior, explaining phenomena such as banner blindness. The review highlights the need for stronger theoretical integration between HCI and communication-based persuasion frameworks.