Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen JURNAL MULTIDISIPLIN ILMU AKADEMIK Escalate : Economics and Business Journal
Siti Aninditya
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN Danang Nugroho; Cindy Fitria; Galang Ramadan; Riska Rahayu; Siti Aninditya; Trifany Zahra Nur Annisa
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 1 No. 3 (2024): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v1i3.1382

Abstract

ABSTRACT This research explores the influence of leadership on employee performance in companies. A quantitative approach was used to analyze data from employee surveys and performance evaluations in several companies. Findings indicate that effective leadership is positively related to employee performance. Leadership that provides clear direction, adequate support, and facilitates employees' professional development tends to create a productive and satisfying work environment. The practical implications of this research highlight the importance of developing competent and employee-oriented leadership in achieving organizational goals. Further studies could explore additional factors that influence the relationship between leadership and employee performance. The results obtained from this research: leadership has no direct effect on employee performance, work ability also has no direct effect on employee performance, but trust has a direct positive effect on employee performance. Meanwhile, leadership and work ability directly have a positive effect on trust.
Kepercayaan Kepuasan Loyalitas Konsumen Dalam Membeli Barang Di Aplikasi Online Shop Regita Fatricia Agustina; M.Celvin Febrian Syafei; Sunandie Eko Ginanjar; Siti Aninditya
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i1.351

Abstract

Tujuan penelitian adalah untuk menganalisis kepercayaan, kepuasan, loyalitas konsumen dalam membeli barang di aplikasi online shop. Penelitian diadakan di lingkungan masyarat dengan menggunakan sample 2 orang yang memiliki hobby belanja online. Data di analisis menggukan wawancara dan dokumentasi. Hasil analisis penelitian menunjukkan bahwa kualitas produk memiliki dampak signifikan terhadap kepercayaan dan kepuasan konsumen. Produk berkualitas tinggi cenderung meningkatkan kesetiaan konsumen. Ditemukan bahwa pengalaman pengguna yang baik secara konsisten terkait dengan tingkat kepuasan yang tinggi. Hasil penelitian keberhasilan suatu aplikasi online shop tidak hanya tergantung pada transaksi bisnis semata, tetapi juga pada kemampuan untuk membangun hubungan jangka panjang dengan konsumen. Kualitas produk yang unggul, pengalaman pengguna yang positif, keamanan transaksi yang terjamin, dan kebijakan pengembalian yang adil dapat menciptakan fondasi untuk kepuasan konsumen. Harga yang bersaing dan penawaran menarik menjadi katalisator penting untuk meningkatkan loyalitas, sementara komunikasi efektif dan layanan pelanggan yang responsif mendukung pemeliharaan hubungan positif. Kepercayaan terhadap merek adalah elemen sentral yang dapat memperkuat ikatan jangka panjang antara konsumen dan platform e-commerce.
The Influence of Live Streaming Strategy and Consumer Behavior on Purchasing Decisions of Fashion Smes on Tiktok Shop Siti Aninditya; Mulyadi Suhardi
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.426

Abstract

TikTok Shop's live streaming drives fashion MSMEs amid Indonesia's social commerce surge. This study examines live streaming strategy and consumer behavior's impact on purchasing decisions using a quantitative survey of 104 purposive-sampled TikTok Shop users buying MSME fashion products. An online ordinal-scale questionnaire was analyzed via non-parametric tests (Spearman correlation, Kruskal-Wallis) and curve estimation. Results show moderate correlation for live streaming (rho=0.512, p=0.000), strong for consumer behavior (rho=0.668, p=0.000), with cubic models yielding R²=0.215 (X1-Y) and R²=0.396 (X2-Y); multicollinearity noted. Both factors synergistically influence decisions, with consumer behavior dominant; MSMEs should optimize interactions and behavioral insights..
Co-Authors Cindy Fitria Danang Nugroho Galang Ramadan M.Celvin Febrian Syafei Mulyadi Suhardi Regita Fatricia Agustina Riska Rahayu Sunandie Eko Ginanjar Trifany Zahra Nur Annisa