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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Business and Entrepreneurial Review
Rizky, Dede
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Is Design Attraction and Image Increasing Purchase Intention fermented beverage?: A case study on Gen Z in West Jakarta Nusraningrum, Dewi; Bakhour, Alyssa Edwina Imad Khalid; Rizky, Dede; Ahrul Putra Mangku
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20164

Abstract

Due to their benefits, fermented beverages combined with fruits have become a trend among health-conscious consumers. However, the taste may not always meet consumer expectations, hence the need for packaging design that can attract consumers. This research aims to determine the influence of product design attraction and brand image provision on purchase intention toward the offered product design. The population size of the study is unknown; therefore, convenience sampling is used. The data obtained is processed using SEM-PLS. The results indicate that brand image plays an important role in increasing purchase intention, and attractiveness has a strong influence on brand image. However, attractiveness does not have a significant direct influence on purchase intention. This shows the importance of strengthening brand image to drive consumer purchase intention, while attractiveness can be used as a tool to improve brand image.
Correlation of Terrestrial Satellite Computation and Allocation of Influence in The Development of Digital Television Services in Indonesia Rizky, Dede; Nusraningrum, Dewi; Bakhour, Alyssa Edwina Imad Khalid; Mulyatri, Egit; Dewi, Kayla Rosantya
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25353

Abstract

Analog television in Indonesia is currently being transformed into digital television. The purpose of this study was to determine the effectiveness and impact of the transformation of these changes. The total population of the study was unknown, so convenience sampling was used. The data obtained is processed descriptively. The results show that all respondents who earn below one million rupiah per month do not receive government assistance to convert their televisions into digital televisions, and respondents do not have knowledge about how to convert analog televisions into digital televisions.
Co-Authors Ahrul Putra Mangku Bakhour, Alyssa Edwina Imad Khalid Dewi Nusraningrum, Dewi Dewi, Kayla Rosantya Mulyatri, Egit