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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Journal of Social Science Business and Entrepreneurial Review
Bakhour, Alyssa Edwina Imad Khalid
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Is Design Attraction and Image Increasing Purchase Intention fermented beverage?: A case study on Gen Z in West Jakarta Nusraningrum, Dewi; Bakhour, Alyssa Edwina Imad Khalid; Rizky, Dede; Ahrul Putra Mangku
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.20164

Abstract

Due to their benefits, fermented beverages combined with fruits have become a trend among health-conscious consumers. However, the taste may not always meet consumer expectations, hence the need for packaging design that can attract consumers. This research aims to determine the influence of product design attraction and brand image provision on purchase intention toward the offered product design. The population size of the study is unknown; therefore, convenience sampling is used. The data obtained is processed using SEM-PLS. The results indicate that brand image plays an important role in increasing purchase intention, and attractiveness has a strong influence on brand image. However, attractiveness does not have a significant direct influence on purchase intention. This shows the importance of strengthening brand image to drive consumer purchase intention, while attractiveness can be used as a tool to improve brand image.
ANALYZING THE IMPACT OF MARKETING INFORMATION ON THE PURCHASE DECISION OF ECO-FRIENDLY PRODUCTS Tresnawati, Yuni; Bakhour, Alyssa Edwina Imad Khalid
International Journal of Social Science Vol. 5 No. 3 (2025): October 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i3.11303

Abstract

This research explores the impact of marketing information on eco-friendly product purchase decisions, focusing on young consumers, particularly vocational school students. With growing awareness of sustainability, consumers are increasingly considering environmental impact in their purchasing decisions. However, the effectiveness of marketing information in influencing eco-friendly product purchases remains uncertain. While some studies suggest green marketing shapes consumer behavior, others highlight product quality and trust in sustainability claims as more dominant factors. The study aims to analyze factors affecting consumer acceptance of sustainability claims, emphasizing how marketing strategies highlighting environmental aspects, social media, and peer influence shape decision-making. Expected outcomes include: (1) publication in a national accredited journal, (2) development of a green marketing education module for vocational students, (3) formulation of evidence-based green marketing strategies, and (4) intellectual property rights submission for the developed model. This research is positioned at Technology Readiness Level (TRL) 3–4, focusing on exploration and conceptual model development to be tested qualitatively. The results aim to provide a foundation for designing effective, evidence-based green marketing strategies that can be applied by both industries and educational institutions to encourage more responsible consumption.
Correlation of Terrestrial Satellite Computation and Allocation of Influence in The Development of Digital Television Services in Indonesia Rizky, Dede; Nusraningrum, Dewi; Bakhour, Alyssa Edwina Imad Khalid; Mulyatri, Egit; Dewi, Kayla Rosantya
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25353

Abstract

Analog television in Indonesia is currently being transformed into digital television. The purpose of this study was to determine the effectiveness and impact of the transformation of these changes. The total population of the study was unknown, so convenience sampling was used. The data obtained is processed descriptively. The results show that all respondents who earn below one million rupiah per month do not receive government assistance to convert their televisions into digital televisions, and respondents do not have knowledge about how to convert analog televisions into digital televisions.
Co-Authors Ahrul Putra Mangku Dewi Nusraningrum, Dewi Dewi, Kayla Rosantya Mulyatri, Egit Resnawati Rizky, Dede