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All Journal Jurnal Manajemen Bisnis Kewirausahaan Nawasena: Jurnal Ilmiah Pariwisata Ardhi: Jurnal Pengabdian dalam Negri
Chairiza Azmi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering

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Potensi Wisata Kuliner Untuk Pengembangan Pariwisata di Kota Medan Chairiza Azmi
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1266

Abstract

Culinary tourism is a part of tourism. The variety of culinary delights available in each region can be developed as an attraction for tourists to visit an area, this phenomenon can also be seen in the city of Medan. The great potential in Medan city has not been supported by adequate information about Medan’s culinary wealth. Many factors cause a lack of information for tourists. Therefore this study aims to: 1). Especially the types and culinary potential typical of Medan, North Sumatra, 2). Avoiding the problems encountered in developing culinary specialties of Medan in supporting tourism potential in the city of Medan. This research uses a type of qualitative research, and descriptive data analysis techniques, which will discuss what potential it has and how to develop it. The results of the study show that there is potential for culinary tourism that can be developed as a tourist attraction in the city of Medan, 1). Culinary tours in the field include rujak kolam, mie aceh titi bobrok, tip top restaurant and ucok durian, 2). The problem that is often faced in the development of culinary tourism in the city of Medan is the lack of promotion and expansion of marketing both through print and electronic media.
Penerapan Model Perluasan Theory of Planned Behavior untuk Menyelidiki Niat Beli Produk Makanan Organik Chitra Annisa Ramadhaningtyas; Chairiza Azmi; Refli Renaldi; M.A Jaya Damanik
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2553

Abstract

This study aims to examine the extended Theory of Planned Behavior (TPB) in predicting purchase intentions of organic food products. It investigates the influence of environmental awareness, environmental knowledge, attitudes toward organic food, subjective norms, and perceived behavioral control on the intention to purchase organic food among young consumers in Indonesia. Using purposive sampling, data were collected from 100 respondents through an online questionnaire and analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) approach. The results show that environmental knowledge has a positive and significant effect on attitudes toward organic food, whereas environmental awareness does not significantly influence attitudes. Furthermore, attitudes, subjective norms, and perceived behavioral control positively and significantly affect purchase intention. However, environmental awareness and environmental knowledge do not have a direct significant impact on purchase intention. These findings suggest that internal psychological factors play a more dominant role than external factors in influencing the intention to buy organic food.
Sosialisasi Penerapan Paket Wisata Budaya Lokal Sebagai Atraksi Wisata Alternatif Di Desa Huta Tinggi Kabupaten Samosir Sabam Syahputra Manurung; Merry Moy Mita; Apriliani Lase; Chairiza Azmi; Siti Aisyah; Angelia Putriana
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.100

Abstract

Local cultural tourism in the village has become an increasingly interesting topic in the context of local economic development and preservation of cultural heritage and exotic experiences for tourists. The implementation of this service aims to provide a deeper understanding through socialisation activities in the application of local cultural tour packages as alternative tourist attractions in the Huta Tinggi Tourism village. The method of implementing this service activity is through a one-day seminar with the stages of observation, building communication regarding the willingness of partners, presentation of material, questions and answers and preparation of reports on the programmes that have been carried out. The focus of this socialisation presentation examines the economic impact, cultural preservation, and community participation in tourism development. By presenting tourist attractions that highlight the uniqueness of Huta Tinggi's local traditions, arts and culture, the village can maintain their heritage and encourage a better understanding of their cultural wealth, which is where the importance of this activityties.
Co-Authors Angelia Putriana Apriliani Lase Chitra Annisa Ramadhaningtyas M.A Jaya Damanik Merry Moy Mita Sabam Syahputra Manurung Siti Aisyah