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All Journal Jurnal Manajemen Toba: Journal of Tourism, Hospitality, and Destination Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) Gema Wisata Ardhi: Jurnal Pengabdian dalam Negri
Merry Moy Mita
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Daya Tarik Kebudayaan Batak terhadap Tingkat Kunjungan Wisatawan di Kabupaten Samosir Irik Maida Simbolon; Merry Moy Mita
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i2.564

Abstract

This research aims to analyze the influence of the attractiveness of Batak culture on the level of tourist visits in Samosir Regency. This research data is in the form of primary and secondary data. The sampling process in this research used purposive sampling with a sample size of 80. Data analysis techniques used descriptive analysis and multiple linear regression tests. It can be concluded that the attractiveness of Batak culture influences the level of tourist visits in Samosir Regency. This can be seen from the value of the Simultaneous Test (T Test) which is used to determine the percentage influence of the independent variable (X) on the dependent variable (Y). The results obtained show that the Fcount value is 6.681. Meanwhile, Ftable is 2.495, so Fcount is greater than Ftable (6.681> 2.495) or a significant level of 0.000 or sig F <5% (0.000<0.05). This means that together the Attraction variable influences the level of visits (Y) of cultural tourism in Samosir Regency. So in this case, cultural tourism destinations have the potential to be developed into tourist attractions so that they can increase the level of local and foreign tourist visits.
STUDI BUDAYA BATAK (Studi Kasus Budaya Batak Melalui Wisata di Tugu Siraja Nabarat, Tugu Manurung, Tugu Siagian, Tugu Sonakmalela, Makam Dr. IL. Nomensen dan Sisimangaradja XII) Yerniman Gulo; Merry Moy Mita
JURNAL HUKUM, POLITIK DAN ILMU SOSIAL Vol. 1 No. 3 (2022): September: JURNAL HUKUM, POLITIK DAN ILMU SOSIAL
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.389 KB) | DOI: 10.55606/jhpis.v1i3.542

Abstract

This study reveals how the relationship between the establishment of the monument and the traditional belief system of the Toba Batak people who still believe in the existence of the spirits of their ancestors. The actualization of this belief is manifested in the construction of an ancestral monument which is considered an embodiment of respect for the descendants of the clan that founded it. To reveal these data, in this study the authors used qualitative research. The data in the field were obtained through participatory observation techniques, interviews, and literature studies. The purpose of this study was to reveal the background of the establishment of monuments in clan groups in Balige District, Toba Samosir Regency which represents the function and meaning of the erection of clan monuments in Balige District. Toba Samosir Regency also describes the organization and implementation of the case for the establishment of the Siraja Nababat, Manurung, Nommensen, Siagian, Sonakmalela and Sisimangaraja XII monuments in and analyzes the conception of the construction of the monument in the Toba Batak community. based on the conception of traditional beliefs that believe in the existence of their ancestral spirits in people's lives. The worship of ancestral spirits is manifested in the construction of monuments. This research was conducted in the Tourism Area in the City of Balige and Porsea – North Sumatra. The aims of this study include: (1) As a deeper learning material about the reasons why Batak Culture built the Tugu, and (2) To explore and promote the richness of culture, tradition, history in the Batak tribe. The results showed that (1) all visitors who came were very enthusiastic about the history of the construction of each existing monument, (2) the role of both local and foreign tourists had a positive impact on the community, namely the development of local community knowledge systems, the emergence of new livelihoods, getting to know language diversity, technological progress, the formation of social organizations, the emergence of the commercialization of hospitality, the shift in the value of solidarity in agriculture. Cultural tourism is a travel activity carried out by certain parties (a person or group of people) by visiting certain places with the aim of learning about cultural attractions or taking advantage of the cultural potential of the places visited.
Pengaruh Strategi Bisnis terhadap Kinerja Manajemen Operasional Perusahaan di Kota Medan Merry Moy Mita; Siagian, Supriadi; Rila Maufira; Muridha Hasan
MAMEN: Jurnal Manajemen Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i3.6057

Abstract

This study aims to analyze the influence of business strategy on the operational management performance of companies. In an increasingly competitive global business environment, companies are required to manage resources effectively and efficiently to achieve sustainable competitive advantage. Strong operational management is a key factor for companies to meet customer needs, reduce production costs, and improve productivity and service quality. This study adopts a quantitative approach with a causal method to examine the relationship between business strategy and operational management variables. The sample consists of 102 respondents selected from two companies in Medan City using purposive sampling. Data were collected through a closed-ended Likert-scale questionnaire and supporting company documentation. The results of data analysis indicate that business strategy has a significant influence on operational management performance, as evidenced by the results of the F-test and T-test. A well-designed and integrated strategy can improve production process efficiency, service quality, and customer satisfaction. This study provides a theoretical contribution by enriching the literature on strategic and operational management, as well as practical implications by assisting companies in formulating more adaptive business strategies in response to external environmental changes. These findings may also serve as a foundation for managerial decision-making aimed at enhancing corporate competitiveness.
Sosialisasi Penerapan Paket Wisata Budaya Lokal Sebagai Atraksi Wisata Alternatif Di Desa Huta Tinggi Kabupaten Samosir Sabam Syahputra Manurung; Merry Moy Mita; Apriliani Lase; Chairiza Azmi; Siti Aisyah; Angelia Putriana
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 6 (2023): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.100

Abstract

Local cultural tourism in the village has become an increasingly interesting topic in the context of local economic development and preservation of cultural heritage and exotic experiences for tourists. The implementation of this service aims to provide a deeper understanding through socialisation activities in the application of local cultural tour packages as alternative tourist attractions in the Huta Tinggi Tourism village. The method of implementing this service activity is through a one-day seminar with the stages of observation, building communication regarding the willingness of partners, presentation of material, questions and answers and preparation of reports on the programmes that have been carried out. The focus of this socialisation presentation examines the economic impact, cultural preservation, and community participation in tourism development. By presenting tourist attractions that highlight the uniqueness of Huta Tinggi's local traditions, arts and culture, the village can maintain their heritage and encourage a better understanding of their cultural wealth, which is where the importance of this activityties.
Analisis Tingkat Kepuasan Wisatawan Terhadap Pelayanan Pemandu Wisata di PT. Pacto Tour Travel and Mice Medan Yosi Septrix Sipayung; Merry Moy Mita; Angelia Putriana
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1684

Abstract

This study aims to determine the level of tourist satisfaction in using the services of a large tour guide by PT. Pacto Tour Travel and MICE Medan. This study uses qualitative research, data collection techniques of observation, interviews, and documentation. The population of this study collected 250 respondents and took samples using a purpose sampling technique, because the sampling of population members was carried out by utilizing tourists who were on vacation in the tourist attraction area of 25 tourists. The data analysis technique used is data reduction, data presentation and leveraging conclusions. The results showed that the services provided by PT. Pacto Tour Travel and MICE In this study, namely tangible evidence (Tangibles), Reliability, Assurance, Responsiveness, Empathy, and satisfaction can be felt very comfortable by tourists in using the services of PT. Pacto Tour Travel and MICE Medan. The comfort felt by tourists is good because tourist guides can provide a positive response for tourists who come to North Sumatra both locally and abroad and are also quite friendly tour guides.
Co-Authors Angelia Putriana Apriliani Lase Chairiza Azmi Hasan, Muridha Irik Maida Simbolon Rila Maufira Sabam Syahputra Manurung Siagian, Supriadi Siti Aisyah Yerniman Gulo Yosi Septrix Sipayung