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All Journal Jurnal Ilmiah Edunomika (JIE) Nawasena: Jurnal Ilmiah Pariwisata
Susilaningtyas, Gesit
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Ekspektasi Dan Fasilitas Terhadap Kepuasan Wisatawan Di Ragentar Glamping Umbul Sidomukti Saptiany, Shella Gherina; Octafian, Ray; Putri, Julian Andriani; Susilaningtyas, Gesit; Oktavianto, Ibnu Farhan
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.1313

Abstract

This research aims to investigate the extent to which expectations and facilities at RaGentar Glamping influence tourist satisfaction. Expectations refer to tourists' hopes or anticipations about the experience they will receive when visiting RaGentar Glamping, while facilities refer to the features and services provided by the accommodation, such as the quality of accommodation, food, recreational facilities, and customer service. The research sample consists of a number of tourists who have visited RaGentar Glamping. Through surveys or interviews, respondents were asked to evaluate their expectations before the visit, as well as assess their satisfaction after experiencing the facilities at RaGentar Glamping.The results of the data analysis indicate that there is a significant relationship between expectations and facilities with the level of tourist satisfaction. This means that the higher the expectations and the quality of facilities provided by RaGentar Glamping, the higher the level of satisfaction experienced by tourists. This underscores the importance of paying attention to and enhancing the quality of services and facilities provided by RaGentar Glamping to improve the experience and satisfaction of visitors.
SUN TZU’S STRATEGY FOR WINNING THE SUSTAINABLE TOURISM MARKET Putra, Dyan Triana; Marhendi, Mengku; Mistriani, Nina; Susilaningtyas, Gesit; Setyaningtyas, Margaretha
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13045

Abstract

Abstract This research examines the effectiveness of adopting Sun Tzu's strategies to achieve domination in the tourism business, resulting in the establishment of sustainable tourism. "The Art of War" is a classic Chinese work of strategy authored by philosopher Sun Tzu. It offers combat methods and highlights the importance of power in navigating a complex commercial environment. Entrepreneurs in any industry clearly recognise the need of maintaining higher levels of customer satisfaction for the sustainability of their business. The significant decrease in sales of business products can be attributed to the unsatisfactory levels of client satisfaction. Simultaneously, the persistent loss in sales numbers implies a significant risk of the business facing bankruptcy. Business managers must anticipate and strategize for competition from competitors, taking into consideration several factors. This research uses a qualitative research methodology. The findings demonstrate that the fundamental principles of Sun Tzu's Art of War can be effectively employed to attract customers in the tourism industry. This can be achieved by demonstrating respect towards customers, efficiently organising information, maintaining a clear focus on objectives, securing advantageous positions, launching strategic attacks, implementing unexpected tactics, skilfully manoeuvring, concentrating resources, leveraging economic power, establishing a resilient command structure, exhibiting strong leadership, and employing straightforward problem-solving techniques. Keywords: Sun Tzu Strategy; Tourism Market; Tourism Village; Sustainable Tourism
Co-Authors Dyan Triana Putra Marhendi, Mengku Nina Mistriani Oktavianto, Ibnu Farhan Putri, Julian Andriani Ray Octafian Setyaningtyas, Margaretha Shella Gherina Saptiany