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All Journal International Journal of Social Service and Research Jurnal Multidisiplin Indonesia Journal of Political Innovation and Analysis
Asikin, Muhamad Zaenal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Application of Business Model Canvas in MSMEs in Karangwuni Village Hernawan, Adam; Savandha, Septien Dwi; Karsa, Aldo Hermaya Aditia Nur; Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.747

Abstract

This qualitative research, employing a literature review approach, examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in fostering economic development amidst the ongoing wave of globalization. Specifically focused on Karangwuni Village, the study elucidates how the adoption of the Business Model Canvas framework positively impacts MSMEs, fortifying their operational infrastructure and catalyzing avenues for sustainable expansion, thereby underscoring the significance of strategic frameworks in bolstering the resilience and growth trajectory of MSMEs within the broader economic landscape.
The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan; Saputro, Wahyu Eko; Aditia, Oriza; Ridzki, Mohamad Maulana
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.749

Abstract

This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a positive and significant effect on competitive advantage, digital marketing significantly impacts MSME performance positively, competitive advantage significantly influences MSME performance positively, and Digital Marketing positively affects MSME performance through competitive advantage.
Analysis of the Impact of Urbanization on Household Food Security in Suburban Areas Asikin, Muhamad Zaenal
Jurnal Multidisiplin Indonesia Vol. 3 No. 3 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i3.2260

Abstract

This study investigates the impact of urbanization on household food security in suburban areas, focusing on the shift from self-sufficient food production to increased reliance on market-based food systems. Using a qualitative research approach, the study collects data from 40 households through in-depth interviews and focuses on the effects of urban sprawl, economic pressures, and changing food consumption patterns. The findings reveal a significant decline in agricultural practices, a reduction in food diversity, and a growing dependence on external food markets. As a result, households face challenges in maintaining nutritional food security, with processed foods becoming more common. Despite these difficulties, households have adopted various coping mechanisms, including income diversification and urban gardening, to mitigate food insecurity. The study also identifies the importance of community support networks in enhancing food resilience. These findings highlight the need for targeted policies that promote sustainable food systems, strengthen food access, and support urban agriculture to improve food security in suburban contexts.
Identity Politics and Social Fragmentation: A Comparative Study of Indonesia's 2024 Presidential Candidate Campaign Narratives Asikin, Muhamad Zaenal
Journal of Political Innovation and Analysis Vol. 2 No. 1 (2025): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v2i1.8

Abstract

The 2024 Indonesian presidential election takes place in an increasingly complex socio-political atmosphere, characterized by the strengthening of identity politics and social fragmentation in the public sphere. Campaign narratives of presidential candidates play a strategic role in shaping public perceptions, building a support base, while paradoxically deepening the polarization of society. This phenomenon raises questions about how identity narratives are constructed and distributed in contemporary political campaigns. This study aims to compare the campaign narratives of three pairs of presidential and vice presidential candidates in the 2024 presidential election, focusing on identity issues (religion, ethnicity, social class) and their impact on social fragmentation. This research uses a qualitative approach with Fairclough's critical discourse analysis (AWK) model, as well as triangulation with social media data, official speeches, and campaign team statements. The results showed that the three candidate pairs used different narrative strategies in framing national identity, but simultaneously strengthened social segmentation based on political affiliation, religious symbols, and constructions of morality. Inclusive narratives were often overshadowed by populist rhetoric and "us vs them" imagery that reinforced group identification and weakened social cohesion. This research highlights the need for political literacy and regulation of campaign ethics to prevent continued political exclusivism.
Co-Authors Aditia, Oriza Fadilah, Muhamad Opan Hernawan, Adam Karsa, Aldo Hermaya Aditia Nur Ridzki, Mohamad Maulana Savandha, Septien Dwi Wahyu Eko Saputro, Wahyu Eko