Garuda - Garba Rujukan Digital

Application of Business Model Canvas in MSMEs in Karangwuni Village Hernawan, Adam; Savandha, Septien Dwi; Karsa, Aldo Hermaya Aditia Nur; Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.747

This qualitative research, employing a literature review approach, examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in fostering economic development amidst the ongoing wave of globalization. Specifically focused on Karangwuni Village, the study elucidates how the adoption of the Business Model Canvas framework positively impacts MSMEs, fortifying their operational infrastructure and catalyzing avenues for sustainable expansion, thereby underscoring the significance of strategic frameworks in bolstering the resilience and growth trajectory of MSMEs within the broader economic landscape.

The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan; Saputro, Wahyu Eko; Aditia, Oriza; Ridzki, Mohamad Maulana
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.749

This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a positive and significant effect on competitive advantage, digital marketing significantly impacts MSME performance positively, competitive advantage significantly influences MSME performance positively, and Digital Marketing positively affects MSME performance through competitive advantage.

Upaya Peningkatan Digitalisasi Pelayanan Desa Dan Usaha Mikro Kecil Menengah Di Desa Buntet Kecamatan Astanajapura Kabupaten Cirebon Rochmansyah, Bagaskara Nur; Riyadi, Rega Slamet; Farida, Ida; Asikin, Muhamad Zaenal; Mijoyo , Mijoyo
Jurnal Impresi Indonesia Vol. 4 No. 5 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i5.6581

Penelitian ini bertujuan untuk menganalisis tingkat digitalisasi di Desa Buntet, baik dalam pelayanan publik maupun sektor Usaha Mikro, Kecil, dan Menengah (UMKM), serta mengidentifikasi langkah-langkah yang dilakukan untuk mendorong digitalisasi desa guna menciptakan peluang baru bagi pembangunan ekonomi dan sosial. Desa Buntet, yang terletak di Kabupaten Cirebon, memiliki potensi besar untuk berkembang sebagai desa digital, tetapi masih menghadapi tantangan dalam hal pemahaman dan pemanfaatan teknologi. Hasil penelitian menunjukkan bahwa meskipun akses internet di desa ini cukup memadai, banyak pelaku UMKM masih mengalami kesulitan dalam mengoptimalkan teknologi digital untuk pemasaran. Digitalisasi pelayanan publik, seperti pengembangan media WhatsApp admin, dapat mempercepat layanan administrasi, sementara pembuatan website desa dapat meningkatkan transparansi dan akses informasi. Selain itu, digitalisasi UMKM melalui strategi branding berbasis teknologi berpotensi memperluas jangkauan pasar dan meningkatkan pendapatan. Oleh karena itu, diperlukan pelatihan serta kolaborasi antara pemerintah, masyarakat, dan berbagai sektor terkait untuk mendukung transformasi digital di Desa Buntet.

Analysis of the Impact of Urbanization on Household Food Security in Suburban Areas Asikin, Muhamad Zaenal
Jurnal Multidisiplin Indonesia Vol. 3 No. 3 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i3.2260

This study investigates the impact of urbanization on household food security in suburban areas, focusing on the shift from self-sufficient food production to increased reliance on market-based food systems. Using a qualitative research approach, the study collects data from 40 households through in-depth interviews and focuses on the effects of urban sprawl, economic pressures, and changing food consumption patterns. The findings reveal a significant decline in agricultural practices, a reduction in food diversity, and a growing dependence on external food markets. As a result, households face challenges in maintaining nutritional food security, with processed foods becoming more common. Despite these difficulties, households have adopted various coping mechanisms, including income diversification and urban gardening, to mitigate food insecurity. The study also identifies the importance of community support networks in enhancing food resilience. These findings highlight the need for targeted policies that promote sustainable food systems, strengthen food access, and support urban agriculture to improve food security in suburban contexts.

Identity Politics and Social Fragmentation: A Comparative Study of Indonesia's 2024 Presidential Candidate Campaign Narratives Asikin, Muhamad Zaenal
Journal of Political Innovation and Analysis Vol. 2 No. 1 (2025): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v2i1.8

The 2024 Indonesian presidential election takes place in an increasingly complex socio-political atmosphere, characterized by the strengthening of identity politics and social fragmentation in the public sphere. Campaign narratives of presidential candidates play a strategic role in shaping public perceptions, building a support base, while paradoxically deepening the polarization of society. This phenomenon raises questions about how identity narratives are constructed and distributed in contemporary political campaigns. This study aims to compare the campaign narratives of three pairs of presidential and vice presidential candidates in the 2024 presidential election, focusing on identity issues (religion, ethnicity, social class) and their impact on social fragmentation. This research uses a qualitative approach with Fairclough's critical discourse analysis (AWK) model, as well as triangulation with social media data, official speeches, and campaign team statements. The results showed that the three candidate pairs used different narrative strategies in framing national identity, but simultaneously strengthened social segmentation based on political affiliation, religious symbols, and constructions of morality. Inclusive narratives were often overshadowed by populist rhetoric and "us vs them" imagery that reinforced group identification and weakened social cohesion. This research highlights the need for political literacy and regulation of campaign ethics to prevent continued political exclusivism.

Identity Politics and Social Fragmentation: A Comparative Study of Indonesia's 2024 Presidential Candidate Campaign Narratives Asikin, Muhamad Zaenal
Journal of Political Innovation and Analysis Vol. 2 No. 1 (2025): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v2i1.8

The 2024 Indonesian presidential election takes place in an increasingly complex socio-political atmosphere, characterized by the strengthening of identity politics and social fragmentation in the public sphere. Campaign narratives of presidential candidates play a strategic role in shaping public perceptions, building a support base, while paradoxically deepening the polarization of society. This phenomenon raises questions about how identity narratives are constructed and distributed in contemporary political campaigns. This study aims to compare the campaign narratives of three pairs of presidential and vice presidential candidates in the 2024 presidential election, focusing on identity issues (religion, ethnicity, social class) and their impact on social fragmentation. This research uses a qualitative approach with Fairclough's critical discourse analysis (AWK) model, as well as triangulation with social media data, official speeches, and campaign team statements. The results showed that the three candidate pairs used different narrative strategies in framing national identity, but simultaneously strengthened social segmentation based on political affiliation, religious symbols, and constructions of morality. Inclusive narratives were often overshadowed by populist rhetoric and "us vs them" imagery that reinforced group identification and weakened social cohesion. This research highlights the need for political literacy and regulation of campaign ethics to prevent continued political exclusivism.

Relationship between Risk Management and Microenterprise Sustainability in the Creative Economy Sector Asikin, Muhamad Zaenal; Rohimi, Upit Elya
Journal of Sharia Micro Enterprise and Cooperation Vol. 2 No. 1 (2025): Journal of Sharia Micro Enterprise and Cooperation
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/jsmec.v2i1.7

This study aims to analyze the relationship between risk management and sustainability of micro businesses in the creative economy sector. This study used a quantitative method with an associative approach and cross-sectional design to collect data from 40 micro-enterprise respondents in the creative economy sector in Cirebon. Data were collected through questionnaires and in-depth interviews, and analyzed using multiple linear regression, multicollinearity test, heteroscedasticity, coefficient of determination (R²), and hypothesis testing. The results show that risk management has a significant effect on microenterprise sustainability, with a regression coefficient of 2.00, indicating that improvements in risk management can increase microenterprise sustainability. The t-test and F-test showed strong significance on the risk management variable. The implications of this study provide insights to micro merchants and policy makers on the importance of better risk management implementation, as well as how technology can play a role in risk mitigation. This study also contributes to the development of risk management theory and opens room for further research on the role of digitalization in microenterprise risk management.

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