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K-Means Algorithm Method for Clustering Best-Selling Product Data at XYZ Grocery Stores Ridzki, Mohamad Maulana; Hadijah, Ijah; Mukidin, Mukidin; Azzahra, Adelia; Nurjanah, Aisyah
International Journal of Social Service and Research Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i12.652

Abstract

This study aims to utilize the K-means clustering algorithm in data mining to categorize sales data at XYZ Grocery store. The research is essential for understanding sales patterns and enhancing inventory management strategies. The research methodology involves implementing the K-means clustering algorithm to generate centroid values for each cluster, thereby creating groups of products based on their sales performance. The findings of this study are expected to provide insights into sales trends at the store. While the abstract provides a general overview, specific results and contributions of this research are not detailed. Further studies could offer a more in-depth understanding of the practical applications of these findings in improving store management and inventory control.
The Influence Of Digital Marketing On Competitive Advantage And Performance of Micro, Small And Medium Enterprises Asikin, Muhamad Zaenal; Fadilah, Muhamad Opan; Saputro, Wahyu Eko; Aditia, Oriza; Ridzki, Mohamad Maulana
International Journal of Social Service and Research Vol. 4 No. 03 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i03.749

Abstract

This study aimed to determine the influence of Digital Marketing on Competitive Advantage and MSME Performance. The research employed a Quantitative Method utilizing SPSS and SEM (Structural Equation Model) assisted analysis tools with the Lisrel program. The analysis results reveal that digital marketing exerts a positive and significant effect on competitive advantage, digital marketing significantly impacts MSME performance positively, competitive advantage significantly influences MSME performance positively, and Digital Marketing positively affects MSME performance through competitive advantage.
Analyzing the Role of Social Media in Shaping Public Opinion and Public Policy in the Post-Truth Era Ridzki, Mohamad Maulana
Journal of Political Innovation and Analysis Vol. 1 No. 1 (2024): Journal of Political Innovation and Analysis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jpia.v1i1.4

Abstract

This study investigates the mechanisms through which social media platforms contribute to the construction and spread of narratives, examining how these narratives impact public perceptions and policy decisions. By analyzing prominent cases and trends, the research identifies the role of algorithms, user engagement patterns, and content sharing in amplifying selective information and misinformation. The findings reveal how social media’s rapid information dissemination, emotional resonance, and algorithmic filtering can lead to echo chambers, thereby polarizing public opinion and pressuring policymakers to respond to immediate social narratives. This study highlights the importance of critical media literacy and regulatory considerations to mitigate the potential for misinformation in policy formation. Through a mixed-methods approach, combining content analysis and survey data, this research provides insights into the dual role of social media as both a democratizing tool and a source of public disinformation, with significant implications for policymakers and the broader public in fostering informed and transparent governance.