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All Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum International Journal of Integrated Science and Technology
Allyya Saputra
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Gaya Kepemimpinan dalam Membangun Brand Love dan Dampaknya terhadap Kinerja Keuangan: Studi Kasus pada PT BPR DP Taspen Bekasi Rasyid, Aliy; Allyya Saputra; Nikko Putra Ardiatna
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 4 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i4.1882

Abstract

Kinerja keuangan merupakan indikator utama keberhasilan perusahaan dalam mempertahankan daya saing, khususnya pada lembaga keuangan mikro seperti PT BPR DP Taspen Bekasi. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan terhadap pembentukan brand love serta dampaknya terhadap kinerja keuangan. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 70 pegawai, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) berbasis SmartPLS 4. Hasil penelitian menunjukkan bahwa gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja keuangan, sementara brand love terbukti memiliki pengaruh positif dan signifikan. Temuan ini menegaskan bahwa faktor emosional berupa brand love lebih dominan dalam meningkatkan profitabilitas dibandingkan kepemimpinan langsung. Penelitian ini berimplikasi pada strategi manajerial, di mana perusahaan perlu memfokuskan penguatan brand love melalui inovasi layanan, personalisasi interaksi, dan penciptaan pengalaman nasabah yang berkesan guna mendukung keberlanjutan kinerja keuangan
Improving Employee Performance Through the Implementation of Individual Behavior as an Effort to Create an Organization with Character Allyya Saputra
International Journal of Integrated Science and Technology Vol. 2 No. 6 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i6.1988

Abstract

Because of our individuality and diversity, people interact socially with one another. Human behavior within an organization has the power to shape its trajectory, meaning that individual actions have an impact on organizational behavior, which in turn has an impact on an organization's objectives. The author carried out this investigation for this reason. Finding out how individual behavior affects worker performance at PT. PLN Distribution for Greater Jakarta Area is the aim of this study. This study employs a quantitative descriptive methodology, utilizing questionnaire distribution and library data gathering approaches. Using basic linear regression data analysis techniques, 62 employees of PT. PLN Distribution for the Greater Jakarta Area were included in this study, which employed a saturation sampling strategy. The findings of this study indicate that employee performance at PT. PLN Distribution for Greater Jakarta Area is somewhat influenced by individual behavior. It is intended that this study's findings will aid in future investigations.
Co-Authors Nikko Putra Ardiatna Rasyid, Aliy