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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Cahaya Mandalika
Darka
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Humanities Languange, Linguistic, Communication & Media Other

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Disiplin Kerja dalam Meningkatkan Kinerja Industri Retail Nugroho, Arif; Karyadi, Denni; Darka; Linov, Supriyadi
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2675

Abstract

Disiplin kerja merupakan hal penting dalam sebuah organisasi karena merupakan faktor yang memainkan peran dalam mencapai kinerja optimal. Dengan motivasi yang disertai oleh disiplin kerja yang baik, pegawai akan sangat mempengaruhi kinerja personal, yang pada akhirnya akan memudahkan pencapaian tujuan organisasi. Penelitian ini bertujuan untuk menentukan pengaruh disiplin terhadap kinerja pegawai. Pendekatan penelitian ini bersifat kuantitatif dengan populasi keseluruhan pegawai divisi retail salah satu perusahaan furnitur di Jakarta dan sampel sebanyak 47 orang. Pengumpulan data dilakukan dengan menggunakan kuesioner dan analisis data menggunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa motivasi secara signifikan mempengaruhi kenrja pegawai. Temuan dari penelitian ini menunjukkan bahwa kinerja pegawai di perusahaan tersebut telah meningkat sebagai hasil dari tingginya tingkat disiplin kerja.
KEPERCAYAAN DAN PENGALAMAN MEREK TERHADAP KECINTAAN MEREK DALAM INDUSTRI OTOMOTIF: EKUITAS MEREK SEBAGAI VARIABEL MEDIASI Saputra, Allyya; Darka
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.64420

Abstract

Abstrak This Research examines the relationships among brand trust, brand experience, brand equity, and brand love within Indonesia’s automotive industry, based on responses from 374 consumers across five regions of Jakarta. Grounded in the Customer-Based Brand Equity (CBBE) framework and emotional branding theory, the study analyzes both direct and mediating effects of brand trust and brand experience on brand love, with brand equity as the mediating variable. Employing a quantitative, causal, and cross-sectional design under a post-positivist paradigm, data were collected through a validated 4-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The constructs measured include brand trust (credibility, transparency, consistency, reputation), brand experience (sensory, affective, cognitive, behavioral), brand equity (awareness, association, perceived quality), and brand love (attachment, identification, loyalty, advocacy). Findings reveal that brand trust and brand experience significantly and positively influence brand equity and brand love. Moreover, brand equity partially mediates these relationships, demonstrating its crucial role in translating trust and experiential perceptions into emotional attachment. The model showed strong reliability and validity (Cronbach’s α > 0.80, AVE > 0.50, CR > 0.85)..  
Co-Authors Arif Nugroho Karyadi, Denni Linov, Supriyadi Saputra, Allyya