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All Journal Dynamic Management Journal Jurnal Pelita Ilmu
Melani, Syeila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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BUSINESS FEASIBILITY STUDY ANALYSIS OF THE FRUSTASHIT STORE BUSINESS IN TERMS OF NON-FINANCIAL ASPECTS AND FINANCIAL ASPECTS Melani, Syeila; Elisah, Elisah; Maharani, Sofia; Devy, Jagad Kusuma; Widodasih, RR. Wening Ken
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10509

Abstract

This study aims to determine the business feasibility of the Frustashit Store business in terms of non-financial aspects through legal aspects and market and marketing aspects and financial aspects, namely financial aspects through the criteria for using the calculation of the results of the Payback Period, Net Present Value, Internal Rate of Return and Profitability Index. This research was analyzed using qualitative methods with a form of field research. The results showed that Frustashit Store MSMEs from the legal aspect were declared still not feasible because they had not completed the license letters, the market and marketing aspects were feasible because the products were of quality, affordable prices, wide distribution coverage and promotions carried out were attractive and from the results of the financial aspects were declared feasible because the acquisition of a positive NPV value> 0 of Rp 493,790,500, IRR value> interest rate of 16%, Payback Period (PP) obtained < investment life, namely 3 months 2 weeks, and Profability Index (PI)> 1, namely 3.66%.
CUSTOMER JOURNEY MEMEDIASI HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY YANG DIMODERASI USER INTERFACE Bintarti, Surya; Baldah, Nasrun; Melani, Syeila
Jurnal Pelita Ilmu Vol. 18 No. 02 (2024): JURNAL PELITA ILMU - Oktober 2024
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpi.v18i02.5534

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan apakah Co-Creation, Currency, Communal Activation, dan Conversation yang ditawarkan oleh jasa layanan Trivago secara parsial berpengaruh terhadap Customer Loyalty melalui mediasi Customer Journey dan mediator User Interface. Metode pengambilan sampel dalam penelitian ini menggunakan Non-Probability Sampling yang bersifat purposive sampling menghasilkan perolehan data sebanyak 114 responden yang pernah menggukan jasa layanan Trivago dan kemudian dianalisa dengan bantuan Software SmartPLS 3.2.9. Penelitian ini memperoleh hasil yaitu 4C Marketing 4.0 secara parsial berpengaruh terhadap Customer loyalty, selanjutnya Customer Journey berperan positif dalam memediasi hubungan 4C Marketing 4.0 secara parsial terhadap Customer Loyalty, selanjutnya Customer Journey secara parsial berpengaruh terhadap Customer Loyalty dan Customer Journey yang dimoderasi User Interface berpengaruh terhadap Customer Loyalty
Co-Authors Baldah, Nasrun Devy, Jagad Kusuma Elisah, Elisah Maharani, Sofia Surya Bintarti Widodasih, RR. Wening Ken