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All Journal IQTISHODUNA IMAGE Bulletin of Management and Business Jurnal Pengabdian Literasi Digital Indonesia Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen Akuntansi Jurnal Pelayanan Masyarakat Welfare: Jurnal Pengabdian Masyarakat ABM: International Journal of Administration, Business and Management
Yuliatin Azizah
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Managemen dan Pemasaran Digital Usaha Kecil Ibu Rumah Tangga Yuliatin Azizah; Tamriatin Hidayah
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (914.021 KB) | DOI: 10.57119/abdimas.v1i2.6

Abstract

Welfare for people who have the main income as farmers can be assisted by housewives to boost family income with small businesses. These small businesses need to be given guidance and assistance so that their business develops according to the progress of the times. By collecting business data, it is possible to obtain business data for mothers and then sort out businesses that have the intention of developing a business. With the method of counseling business owners by visiting business places one by one to provide motivation in developing a business so that people who were not aware that business could develop finally have the will and motivation. Furthermore, business management training with digital marketing pressure points was held. As a result, the businesses owned by housewives are more developed by recognizing digital businesses but are still weak in planning management and recording results or finances. So that the follow-up plan for this assistance is training on business and financial records. It is even more important to collaborate with a digital financial recording application platform that is easier, safer and user-friendly for the community so that businesses can develop.
Self-Determination Theory for Predicting Intention to Buy Recycled Products in The Era of Society 5.0 Yuliatin Azizah
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1024.275 KB) | DOI: 10.18860/iq.v1i1.17826

Abstract

Daur ulang merupakan peluang industri untuk mengembangkan produk yang memiliki potensi manfaat ekonomi yang signifikan serta manfaat ekologis. Perkembangan industri ini juga harus diikuti dengan perkembangan minat masyarakat untuk menggunakan produk daur ulang. Motivasi orang untuk memiliki niat membeli produk kami teliti menggunakan teori penentuan nasib sendiri sebagai teori yang menganggap manusia sebagai organisme aktif untuk selalu tumbuh dan berkembang baik secara fisik maupun psikologis. Teori ini menjelaskan bahwa manusia memiliki otonomi atas keputusan yang diambilnya. Penelitian ini dibangun dengan pendekatan kuantitatif yang mengkaji pengaruh teori penentuan nasib sendiri dengan variabel amotivasi, regulasi eksternal, regulasi introjeksi, regulasi yang diidentifikasi, regulasi terintegrasi dan motivasi intrinsik dalam memprediksi niat beli produk daur ulang oleh masyarakat di era masyarakat 5.0 . Metode Analisis data regresi linier berganda menggunakan SPSS 25. Hasil penelitian menjelaskan pengaruh signifikan teori penentuan nasib sendiri terhadap prediksi niat membeli produk daur ulang. Pengaruh dominan dengan motivasi intrinsik yaitu motivasi terbangun dengan menciptakan peluang industri di masa depan, kampanye kesadaran lingkungan masyarakat harus digencarkan agar masyarakat sadar dan menikmati produk daur ulang. 
Digital Marketing Dalam Upaya Peningkatan Pendonor Di UTD PMI Kabupaten Bondowoso Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.833

Abstract

Blood services at UTD PMI Bondowoso Regency have problems due to the decreasing growth in donors. Donations also decrease every year. From the researchers' analysis, a marketing strategy for donors is needed so that donors are more active in donating. The most appropriate service strategy in the current era is a digital marketing strategy so that people better understand the importance of blood donation. Steps to resolve partner priority problems that can be carried out through the Community Partnership Program include: Expanding marketing access by carrying out integrated sales promotions through market places and digital marketing applications, socializing customer value and digital marketing, and creating a more comprehensive marketing strategy via Instagram. interesting. The implementation of community partnership program activities is to provide socialization and assistance to digital marketing management in collaboration with the Public Relations team of the Mandala Institute of Technology and Science. The output produced is UTD PMI Bondowoso Regency social media as well as scientific articles about digital marketing for UTD PMI Bondowoso Regency.
Green Product Purchase Intention with Green Campaign Mediation Self Determination Theory Concept Azizah, Yuliatin; Azim, Fauzan; Ambarwati, Lucky
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.019

Abstract

Marketing of green products as environmentally friendly products still experiences obstacles in Jember City. This is because the community is less responsive to environmentally friendly products. Research is needed on consumer behavior related to motivation and a green campaign is given, namely an environmental campaign as an effort to promote environmentally friendly products, practices and policies to optimize the intention to purchase green products. This study contributes a deeper understanding of motivation and environmental campaigns to build green product purchase intentions, with the Self-Determination Theory (SDT) approach. SDT is used to understand motivation broadly with 6 complete continua, namely amotivation, external regulation, introjected regulation, identified regulation, integrated regulation and intrinsic motivation and integrates SDT with the role of the campaign as a mediator. A total of 210 respondents were analyzed using the PLS Equation Model Structure with the WrapPLS 7.0 program analysis tool with the results of Self-determination theory having a very strong model for the intention to purchase green products and green campaigns. The campaign as a mediator has no effect. The emphasis on identified regulation and intrinsic motivation is to provide values of awareness and pleasure by protecting the environment to prove that green products are not just a company's claim to gain profit but an effort to save the earth from damage.
Bauran Pemasaran Obyek Wisata dan Pengaruhnya Terhadap Kepuasan Pengunjung Generasi Z di Pantai Papuma Jember Agustin HP; Yuliatin Azizah
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 1 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i1.199

Abstract

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.
Complexity of Purchasing Decisions: The Role of Brand Image, Viral Marketing and Purchase Interest Nareswari, Ayu; Azizah, Yuliatin
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.311

Abstract

In the era of globalization and intensifying market competition, purchasing decisions have become crucial in product or service marketing strategies. The complexity of these decisions is a central focus for researchers and business practitioners seeking to understand dynamic consumer behavior. Brand image, viral marketing, and purchase interest play key roles in shaping these decisions. Brand image shapes consumer perceptions, while viral marketing effectively introduces products or services to broad audiences. Purchase interest reflects consumer desires and intentions. This study investigates the relationship between these factors and their impact on purchasing decisions in the Indonesian market, focusing on Store Cabang Jember dan Lumajang as a case study. Using quantitative methods, data was collected through questionnaires from 100 respondents. Results show significant influences of brand image, viral marketing, and purchase interest on purchasing decisions. These findings provide valuable insights for companies designing effective marketing strategies to navigate dynamic market challenges, particularly in Jember dan Lumajang's fashion industry. The research utilizes smart partial least squares (PLS) for data analysis. The study concludes that while brand image does not significantly influence purchasing decisions, viral marketing and purchase interest positively and significantly impact these decisions.
Self-Determination Theory for Predicting Intention to Buy Recycled Products in The Era of Society 5.0 Azizah, Yuliatin
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v1i1.17826

Abstract

Daur ulang merupakan peluang industri untuk mengembangkan produk yang memiliki potensi manfaat ekonomi yang signifikan serta manfaat ekologis. Perkembangan industri ini juga harus diikuti dengan perkembangan minat masyarakat untuk menggunakan produk daur ulang. Motivasi orang untuk memiliki niat membeli produk kami teliti menggunakan teori penentuan nasib sendiri sebagai teori yang menganggap manusia sebagai organisme aktif untuk selalu tumbuh dan berkembang baik secara fisik maupun psikologis. Teori ini menjelaskan bahwa manusia memiliki otonomi atas keputusan yang diambilnya. Penelitian ini dibangun dengan pendekatan kuantitatif yang mengkaji pengaruh teori penentuan nasib sendiri dengan variabel amotivasi, regulasi eksternal, regulasi introjeksi, regulasi yang diidentifikasi, regulasi terintegrasi dan motivasi intrinsik dalam memprediksi niat beli produk daur ulang oleh masyarakat di era masyarakat 5.0 . Metode Analisis data regresi linier berganda menggunakan SPSS 25. Hasil penelitian menjelaskan pengaruh signifikan teori penentuan nasib sendiri terhadap prediksi niat membeli produk daur ulang. Pengaruh dominan dengan motivasi intrinsik yaitu motivasi terbangun dengan menciptakan peluang industri di masa depan, kampanye kesadaran lingkungan masyarakat harus digencarkan agar masyarakat sadar dan menikmati produk daur ulang. 
Digital Marketing Dalam Upaya Peningkatan Pendonor Di UTD PMI Kabupaten Bondowoso Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.833

Abstract

Blood services at UTD PMI Bondowoso Regency have problems due to the decreasing growth in donors. Donations also decrease every year. From the researchers' analysis, a marketing strategy for donors is needed so that donors are more active in donating. The most appropriate service strategy in the current era is a digital marketing strategy so that people better understand the importance of blood donation. Steps to resolve partner priority problems that can be carried out through the Community Partnership Program include: Expanding marketing access by carrying out integrated sales promotions through market places and digital marketing applications, socializing customer value and digital marketing, and creating a more comprehensive marketing strategy via Instagram. interesting. The implementation of community partnership program activities is to provide socialization and assistance to digital marketing management in collaboration with the Public Relations team of the Mandala Institute of Technology and Science. The output produced is UTD PMI Bondowoso Regency social media as well as scientific articles about digital marketing for UTD PMI Bondowoso Regency.
Pelatihan Pengolahan Limbah Gedebog Pisang menjadi Keripik sebagai Produk Ramah Lingkungan Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul; Supeni, Nely
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2017

Abstract

The Andongsari Village Community, Ambulu District, is a banana-producing area and has banana stem waste. This waste can be used as a green product that can help community welfare. The purpose of this community service is to optimize waste that can be processed into Banana Stem Chips as a green product. The community service method begins with observations of the potential of the village and places that produce banana stem waste, then the method of counseling and socialization to the community through PKK mothers' activities. Furthermore, business management training and how to make products with banana stems were held with an emphasis on digital marketing. The success of the community's production is a starting point for the follow-up plan for this assistance, namely brand training, promotion, and advertising so that the new product can optimally generate income for the mothers of the Andongsari Village community, Ambulu District.
Optimalisasi Limbah Kayu dan Genteng Menjadi Arang Briket untuk Meningkatkan Pendapatan Warga Desa Tamansari Yuliatin Azizah; Ihsanudin Ihsanudin; Saiful Amin
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2602

Abstract

This community service activity aims to optimize the utilization of woodcraft waste and broken tiles in Tamansari Village through training in briquette charcoal production and effective marketing strategies. The wood waste, which has not been optimally utilized and has become an environmental issue, is expected to be processed into high-economic-value products. The conversion of waste into briquette charcoal is expected to reduce pollution while opening up new environmentally-friendly business opportunities. The implementation method includes socialization on the potential and benefits of briquette charcoal, technical training covering material preparation, carbonization process, mixing, molding, and drying, as well as assistance with marketing strategies both offline and digitally. Participants include local residents, small business owners, and craftsmen. The expected outcomes are an increase in the community's skills in processing waste into marketable products, the growth of new businesses based on alternative energy, and increased awareness of environmentally-friendly waste management. This program is expected to make Tamansari Village a model for creative, independent, and environmentally-conscious villages with strong competitiveness in the local economy.
Co-Authors Agustin HP, Agustin Alfina Dwi Susanti Ambarwati, Lucky Firna Yulia Puri Hayatul Maspufah Hidayah, Tamriatin Ihsanudin Ihsanudin Ilmi, Mainatul Nareswari, Ayu Nely Supeni Nurwijayanti Saiful Amin Saiful Amin Saiful Amin Tamriatin Hidayah