Garuda - Garba Rujukan Digital

Optimalisasi Managemen dan Pemasaran Digital Usaha Kecil Ibu Rumah Tangga Yuliatin Azizah; Tamriatin Hidayah
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Welfare for people who have the main income as farmers can be assisted by housewives to boost family income with small businesses. These small businesses need to be given guidance and assistance so that their business develops according to the progress of the times. By collecting business data, it is possible to obtain business data for mothers and then sort out businesses that have the intention of developing a business. With the method of counseling business owners by visiting business places one by one to provide motivation in developing a business so that people who were not aware that business could develop finally have the will and motivation. Furthermore, business management training with digital marketing pressure points was held. As a result, the businesses owned by housewives are more developed by recognizing digital businesses but are still weak in planning management and recording results or finances. So that the follow-up plan for this assistance is training on business and financial records. It is even more important to collaborate with a digital financial recording application platform that is easier, safer and user-friendly for the community so that businesses can develop.

Self-Determination Theory for Predicting Intention to Buy Recycled Products in The Era of Society 5.0 Yuliatin Azizah
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Daur ulang merupakan peluang industri untuk mengembangkan produk yang memiliki potensi manfaat ekonomi yang signifikan serta manfaat ekologis. Perkembangan industri ini juga harus diikuti dengan perkembangan minat masyarakat untuk menggunakan produk daur ulang. Motivasi orang untuk memiliki niat membeli produk kami teliti menggunakan teori penentuan nasib sendiri sebagai teori yang menganggap manusia sebagai organisme aktif untuk selalu tumbuh dan berkembang baik secara fisik maupun psikologis. Teori ini menjelaskan bahwa manusia memiliki otonomi atas keputusan yang diambilnya. Penelitian ini dibangun dengan pendekatan kuantitatif yang mengkaji pengaruh teori penentuan nasib sendiri dengan variabel amotivasi, regulasi eksternal, regulasi introjeksi, regulasi yang diidentifikasi, regulasi terintegrasi dan motivasi intrinsik dalam memprediksi niat beli produk daur ulang oleh masyarakat di era masyarakat 5.0 . Metode Analisis data regresi linier berganda menggunakan SPSS 25. Hasil penelitian menjelaskan pengaruh signifikan teori penentuan nasib sendiri terhadap prediksi niat membeli produk daur ulang. Pengaruh dominan dengan motivasi intrinsik yaitu motivasi terbangun dengan menciptakan peluang industri di masa depan, kampanye kesadaran lingkungan masyarakat harus digencarkan agar masyarakat sadar dan menikmati produk daur ulang.

ONLINE PURCHASE THROUGH MOTIVATION AND SATISFACTION ON REPEAT INTENTION: THE CONCEPT OF SELF DETERMINATION THEORY Yuliatin Azizah
ABM : International Journal of Administration, Business and Management Vol 5 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i1.718

Online businesses are able to access a broad and global market, without being limited by geographical boundaries. Indonesian society has a large number of online users. This opens up huge online market opportunities. Online buyers who tend to change places of purchase are interested in doing research. In accordance with this, research was carried out to optimize online purchases through motivation within the framework of the self-determination theory concept and adding one variable, namely satisfaction. The method used is quantitative research with survey methods and is an equation model structure with the measurement tool WrapPLS 7.0. The research results show that optimizing purchases by looking at motivation uses self-determination theory consisting of external regulation, introjected regulation, identified regulation, integration regulation and intrinsic regulation. The model becomes better with the mediation of consumer satisfaction.

Digital Marketing Dalam Upaya Peningkatan Pendonor Di UTD PMI Kabupaten Bondowoso Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.833

Blood services at UTD PMI Bondowoso Regency have problems due to the decreasing growth in donors. Donations also decrease every year. From the researchers' analysis, a marketing strategy for donors is needed so that donors are more active in donating. The most appropriate service strategy in the current era is a digital marketing strategy so that people better understand the importance of blood donation. Steps to resolve partner priority problems that can be carried out through the Community Partnership Program include: Expanding marketing access by carrying out integrated sales promotions through market places and digital marketing applications, socializing customer value and digital marketing, and creating a more comprehensive marketing strategy via Instagram. interesting. The implementation of community partnership program activities is to provide socialization and assistance to digital marketing management in collaboration with the Public Relations team of the Mandala Institute of Technology and Science. The output produced is UTD PMI Bondowoso Regency social media as well as scientific articles about digital marketing for UTD PMI Bondowoso Regency.

ONLINE PURCHASE THROUGH MOTIVATION AND SATISFACTION ON REPEAT INTENTION: THE CONCEPT OF SELF DETERMINATION THEORY Azizah, Yuliatin; Amin, Saiful
ABM : International Journal of Administration, Business and Management Vol 5 No 1 (2023)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i1.718

Online businesses are able to access a broad and global market, without being limited by geographical boundaries. Indonesian society has a large number of online users. This opens up huge online market opportunities. Online buyers who tend to change places of purchase are interested in doing research. In accordance with this, research was carried out to optimize online purchases through motivation within the framework of the self-determination theory concept and adding one variable, namely satisfaction. The method used is quantitative research with survey methods and is an equation model structure with the measurement tool WrapPLS 7.0. The research results show that optimizing purchases by looking at motivation uses self-determination theory consisting of external regulation, introjected regulation, identified regulation, integration regulation and intrinsic regulation. The model becomes better with the mediation of consumer satisfaction.

Green Product Purchase Intention with Green Campaign Mediation Self Determination Theory Concept Azizah, Yuliatin; Azim, Fauzan; Ambarwati, Lucky
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.019

Marketing of green products as environmentally friendly products still experiences obstacles in Jember City. This is because the community is less responsive to environmentally friendly products. Research is needed on consumer behavior related to motivation and a green campaign is given, namely an environmental campaign as an effort to promote environmentally friendly products, practices and policies to optimize the intention to purchase green products. This study contributes a deeper understanding of motivation and environmental campaigns to build green product purchase intentions, with the Self-Determination Theory (SDT) approach. SDT is used to understand motivation broadly with 6 complete continua, namely amotivation, external regulation, introjected regulation, identified regulation, integrated regulation and intrinsic motivation and integrates SDT with the role of the campaign as a mediator. A total of 210 respondents were analyzed using the PLS Equation Model Structure with the WrapPLS 7.0 program analysis tool with the results of Self-determination theory having a very strong model for the intention to purchase green products and green campaigns. The campaign as a mediator has no effect. The emphasis on identified regulation and intrinsic motivation is to provide values of awareness and pleasure by protecting the environment to prove that green products are not just a company's claim to gain profit but an effort to save the earth from damage.

Bauran Pemasaran Obyek Wisata dan Pengaruhnya Terhadap Kepuasan Pengunjung Generasi Z di Pantai Papuma Jember Agustin HP; Yuliatin Azizah
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 1 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i1.199

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

Complexity of Purchasing Decisions: The Role of Brand Image, Viral Marketing and Purchase Interest Nareswari, Ayu; Azizah, Yuliatin
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.311

In the era of globalization and intensifying market competition, purchasing decisions have become crucial in product or service marketing strategies. The complexity of these decisions is a central focus for researchers and business practitioners seeking to understand dynamic consumer behavior. Brand image, viral marketing, and purchase interest play key roles in shaping these decisions. Brand image shapes consumer perceptions, while viral marketing effectively introduces products or services to broad audiences. Purchase interest reflects consumer desires and intentions. This study investigates the relationship between these factors and their impact on purchasing decisions in the Indonesian market, focusing on Store Cabang Jember dan Lumajang as a case study. Using quantitative methods, data was collected through questionnaires from 100 respondents. Results show significant influences of brand image, viral marketing, and purchase interest on purchasing decisions. These findings provide valuable insights for companies designing effective marketing strategies to navigate dynamic market challenges, particularly in Jember dan Lumajang's fashion industry. The research utilizes smart partial least squares (PLS) for data analysis. The study concludes that while brand image does not significantly influence purchasing decisions, viral marketing and purchase interest positively and significantly impact these decisions.

Self-Determination Theory for Predicting Intention to Buy Recycled Products in The Era of Society 5.0 Azizah, Yuliatin
IQTISHODUNA IQTISHODUNA (VOL.19, No.1, 2023)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v1i1.17826

Daur ulang merupakan peluang industri untuk mengembangkan produk yang memiliki potensi manfaat ekonomi yang signifikan serta manfaat ekologis. Perkembangan industri ini juga harus diikuti dengan perkembangan minat masyarakat untuk menggunakan produk daur ulang. Motivasi orang untuk memiliki niat membeli produk kami teliti menggunakan teori penentuan nasib sendiri sebagai teori yang menganggap manusia sebagai organisme aktif untuk selalu tumbuh dan berkembang baik secara fisik maupun psikologis. Teori ini menjelaskan bahwa manusia memiliki otonomi atas keputusan yang diambilnya. Penelitian ini dibangun dengan pendekatan kuantitatif yang mengkaji pengaruh teori penentuan nasib sendiri dengan variabel amotivasi, regulasi eksternal, regulasi introjeksi, regulasi yang diidentifikasi, regulasi terintegrasi dan motivasi intrinsik dalam memprediksi niat beli produk daur ulang oleh masyarakat di era masyarakat 5.0 . Metode Analisis data regresi linier berganda menggunakan SPSS 25. Hasil penelitian menjelaskan pengaruh signifikan teori penentuan nasib sendiri terhadap prediksi niat membeli produk daur ulang. Pengaruh dominan dengan motivasi intrinsik yaitu motivasi terbangun dengan menciptakan peluang industri di masa depan, kampanye kesadaran lingkungan masyarakat harus digencarkan agar masyarakat sadar dan menikmati produk daur ulang.

Digital Marketing Dalam Upaya Peningkatan Pendonor Di UTD PMI Kabupaten Bondowoso Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.833

Blood services at UTD PMI Bondowoso Regency have problems due to the decreasing growth in donors. Donations also decrease every year. From the researchers' analysis, a marketing strategy for donors is needed so that donors are more active in donating. The most appropriate service strategy in the current era is a digital marketing strategy so that people better understand the importance of blood donation. Steps to resolve partner priority problems that can be carried out through the Community Partnership Program include: Expanding marketing access by carrying out integrated sales promotions through market places and digital marketing applications, socializing customer value and digital marketing, and creating a more comprehensive marketing strategy via Instagram. interesting. The implementation of community partnership program activities is to provide socialization and assistance to digital marketing management in collaboration with the Public Relations team of the Mandala Institute of Technology and Science. The output produced is UTD PMI Bondowoso Regency social media as well as scientific articles about digital marketing for UTD PMI Bondowoso Regency.

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