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All Journal Jurnal Dehasen Untuk Negeri Jurnal Pusat Manajemen Innovative Business Management Journal
Patrisia, Eka Salsa
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Sosialisasi Produksi Pada Usaha Gula Merah (Aren) Patrisia, Eka Salsa; Putra, Iswidana Utama; Putri, Lydia Gustina; Herlina, Yeni; Irwanto, Tito
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6274

Abstract

This research aims to identify and socialize production strategies in palm sugar businesses to increase efficiency and productivity. Socialization of this strategy was carried out involving palm sugar farmers, craftsmen and related stakeholders. The methods used include field observations, in-depth interviews, and evaluation. The research results show that by implementing more modern and efficient production techniques, as well as optimal use of resources, palm sugar businesses can improve product quality and production capacity. Apart from that, ongoing education and training on production and marketing management also supports the sustainability of this business. The conclusion of this research is that the socialization of appropriate production strategies can have a positive impact on increasing the competitiveness and welfare of palm sugar business actors.
Analisis Kelayakan Bisnis Ditinjau Dari Aspek Pemasaran ( Studi Kasus Pada Usaha Gula Merah Aren ) Patrisia, Eka Salsa; Hardinata , Dodi; Sachanovrissa , Silke; Arieantara , Yudi
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.441

Abstract

This research aims to assess the feasibility of the palm brown sugar business from the marketing aspect in Tanjung Aur 1 Village, Kec. Pino, Kab. South Bengkulu. A qualitative approach was used with observation,binterview and evaluation methods with brown palm sugar business owners. This research evaluates seven aspects of marketing, namely product, price, place, promotion, human resources, process and company image. The research results show that palm brown sugar products have high quality and various types. The prices offered are competitive, although adjustments need to be made to compete with other products on the market. Sales points include homes and local markets, while promotions are carried out through social media and direct word of mouth. Human resources are limited to the owner and his family, but are quite effective for the current business scale. The production process is running well, despite challenges in modern management and long manufacturing times. In conclusion, this palm brown sugar business has the potential to develop further with appropriate marketing strategy adjustments.
The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop Patrisia, Eka Salsa; Handayani, Sri; Wijaya, Ermy
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.406

Abstract

The development of digital technology and social media, such as TikTok Shop, has changed people's shopping behavior, especially among Generation Z, who prefer visual content and fast transactions. One local brand capitalizing on this trend is Glad2Glow, which uses viral marketing strategies, price, and free shipping promotions to attract consumers.This study aims to determine the influence of viral marketing (X₁), price (X₂), and free shipping promotions (X₃) on purchasing decisions (Y) for Glad2Glow skincare products on TikTok Shop. The method used was quantitative with a causal associative approach. The study sample consisted of 100 Generation Z respondents in Bengkulu city. The results of the study showed a multiple linear regression equation of Y = 3.016 + 0.341X₁ + 0.446X₂ + 0.152X₃ + 2.627. Partially, all three variables had a positive and significant effect on purchasing decisions, with price being the most dominant factor (t-test 5.576 > t-table 1.660). Simultaneously, F-test = 84.422 > F-table = 2.70, with a significance level of 0.000 < 0.05.
Co-Authors Arieantara , Yudi Handayani, Sri Hardinata , Dodi Herlina, Yeni Putra, Iswidana Utama Putri, Lydia Gustina Sachanovrissa , Silke Tito Irwanto, Tito Wijaya, Ermy