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ANALISIS NILAI KONSELING ISLAM DALAM BUDAYA NYUWANG NGANTEN DI KARANGASEM BALI Fatimatul Zahrah; Mohamat Hadori; Saifullah
Konseling At-Tawazun Vol 2 No 2 (2023): Konseling At-Tawazun : Jurnal Kajian Bimbingan dan Konseling Islam
Publisher : Fakultas Dakwah Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/attawazun.v2i2.3368

Abstract

One of the cultures that is characteristic in Indonesia, especially in Bali, is a very unique culture, namely the nyuwang nganten wedding culture in Karangasem Bali. The Nyuwang Nganten culture is an activity one day before the marriage contract, the groom’s family brings the prospective bride to the groom’s residence for the smooth running of the contract process which is marked with a handover. This culture has been practiced since the time of our ancestors and still exists today. It’s just that the Nyuwang Nganten culture highlights a lot of controversy, in which many researchers allow or prohibit it because it is considered to complicate the marriage process. There fore, society needs an analysis of the values of Islamic teachings so that the nyuwang nganten culture can become an appropriate instrument of Islamic da’wah in matters of marriage. This study aims to describe the values of Islamic counseling contained in the nyuwang nganten culture. This research method uses a qualitative approach to the type of ethnographic research. The results of this study are the values of Islamic counseling contained in the Nyuwang Nganten culture, including preserving the khitbah process, respecting the woman’s family, maintaining responsibility, respecting customs, prioritizing good morals, maintaining the dignity of the bride and groom, providing policies in the process Nyuwang Nganten, broadcasting religion.
Pengaruh Lifestye, Price Discount Dan Self Esteem Terhadap Impulsive Buying Miniso Di Kota Mataram Fatimatul Zahrah; Stevany Hanalyna Dethan; Baiq Dinna Widiyasti
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8910

Abstract

Lifestyle, price discount, dan self esteem merupakan variabel bebas yang dianalisis untuk menentukan seberapa signifikan pengaruhnya terhadap impulsive buying konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup (lifestyle), potongan harga (price discount), dan harga diri (self-esteem) terhadap pembelian impulsif (impulsive buying) di Miniso Kota Mataram baik secara parsial maupun simultan. Metode penelitian ini menggunakan pendekatan kuantitatif dengan data yang diperoleh melalui kuesioner. Sampel penelitian terdiri dari 100 responden yang pernah melakukan pembelian di Miniso Kota Mataram. Hasil analisis regresi linier berganda secara parsial menunjukkan hasil bahwa gaya hidup tidak berpengaruh terhadap Implusive Buying. Potongan harga dan harga diri berpengaruh terhadap Implusive Buying. Secara stimultan menunjukkan hasil bahwa gaya hidup, potongan harga, dan harga diri berpengaruh terhadap Implusive Buying. Penelitian ini memberikan kontribusi penting bagi strategi pemasaran, khususnya dalam memahami perilaku konsumen yang dipengaruhi oleh gaya hidup, diskon, dan self-esteem.