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All Journal Private Law Syakhshiyyah Jurnal Hukum Keluarga Islam I-Con Media
Yanti, Meli
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : I-Con Media

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ANALISIS TINGKAT KEPUASAN PELANGGAN TERHADAP KUALITAS PELAYANAN PADA TOKO PLASTIK RIZKA DI TENGGARONG Yanti, Meli; Wijayanti, Silvana; Hendra
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM81101

Abstract

Customer satisfaction is an important thing in business place satisfaction becauseif customers feel dissatisfied it will make consumers disloyal to that place ofbusiness. The writing of this final assignment uses five dimensions which includethe dimensions of direct evidence (tangibility), reliability, responsiveness,assurance and empathy to determine the level of consumer satisfaction with theservice at the Risca Plastic Shop. The problems that occur in this business placeare regarding customer satisfaction in the aspects of cleanliness and tidiness, thelocation of the business place and employees in providing orders according toconsumer wishes. This can be seen from the interview results which show that thereare still respondents who feel quite satisfied. The author suggests that businessowners pay more attention to the cleanliness of their business premises by creatinga special warehouse to store supplies and making signboards to make it easier forconsumers to find their business premises. And create a policy to increaseemployees so they don't ask questions when handling their work.Keywords: Consumer Satisfaction, Service Quality and Buying Decision
Co-Authors Hendra MELI YANTI Mu'in, Fathul Wijayanti, Silvana Wiwiek Wahyuningsih