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All Journal Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Socius: Social Sciences Research Journal
Renwarin, Joseph Martinio Jocrien
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Lingkup Kerja Pelayanan Masyarakat Pada Kantor Desa Mekarsari Tambun Selatan Azahra, Fallya; Thamrin, Djuni; Siahaan, Matdio; Renwarin, Joseph Martinio Jocrien; H, Hadita
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13140418

Abstract

The aim of this research is to find out the scope of work and what factors support the services of the Mekarsari Village Office, Tambun Selatan District. This research uses qualitative research methods. Data collection techniques in this research are observation, interviews, and also direct documentation at the Tambun Selatan village office. The location of this research is at the Mekarsari Tambun Selatan Village Office. The informants in this research were 2 people. 1 employee as Head of Services and 1 Community member as service recipient. Data analysis in this research has three components, namely data reduction, data presentation, and drawing conclusions. The results of this research indicate that the service that has not been provided from employees to the community has not been maximized. The indicators that are not in accordance with Empathy are lack of communication in tangible services, namely lack of facilities in the service process and reliability, namely lack of friendly employees in the service process.
Pengaruh Promosi Instagram dan Marketplace Shopee untuk Meningkatkan Kesadaran Merek dengan Menggunakan Sensitivitas Harga sebagai Variabel Intervening (Survei Konsumen Keramik Mulia di Toko Aneka Keramik Bekasi) Christian, Nico; Renwarin, Joseph Martinio Jocrien; Rianto, Muhammad Richo; Thamrin, Djuni; Siahaan, Matdio; Sakti, Pricilia Johani
Al-DYAS Vol 4 No 2 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.4960

Abstract

Indonesia's ceramics industry has undergone significant changes in the online business world over the past five years. Many local ceramic companies have developed innovative products and designs to meet the changing tastes of consumers. Ceramic products are now considered important aesthetic elements in the construction of indoor and outdoor areas, and are no longer merely functional everyday items. This study aims to examine the impact of promotional activities on Instagram and the Shopee marketplace, the role of price sensitivity as an intervening variable in the relationship between Instagram promotions and brand awareness of Aneka Keramik stores, and the role of price sensitivity as an intervening variable in the relationship between Shopee marketplace promotions and brand awareness of Aneka Keramik stores. This study employs a quantitative approach, utilizing a questionnaire to collect data through surveys of consumers who purchase Mullia ceramic products from Aneka Keramik stores via the Instagram and Shopee marketplaces.The study's population consists of consumers who have purchased Mullia ceramic products from Toko Aneka Keramik through Instagram and the Shopee marketplace.The study's sampling method is non-probability, employing a purposive sampling approach. The Lameshow formula was used to determine a sample size of 100 people.The results of the study indicate that Instagram promotion has a significant effect on price sensitivity (p < 0.05). Shopee promotion has a significant effect on brand awareness (p = 0.022). Instagram promotion has a significant effect on brand awareness (p = 0.018). The Shopee promotion has no significant impact on brand awareness (p = 0.114), while the Instagram promotion has a significant impact (p = 0.004). The Shopee promotion has no significant impact on brand awareness (p = 0.155). Price sensitivity has a significant impact on brand awareness (p = 0.018).
Co-Authors Azahra, Fallya Christian, Nico H, Hadita Ramadhani, Nauval Rianto, Muhammad Richo Sakti, Pricilia Johani Siahaan, Matdio Thamrin, Djuni Widi Winarso, Widi