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All Journal Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal
N, Nasichah
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Journal : Madani: Multidisciplinary Scientific Journal

 1 
The Meaning of Ustadz Hanan Attaqi’s Persuasive Rhetoric Through the TikTok Platform @ayah_amanah in Building the Spiritual Obedience of Generation Z N, Nasichah; S, Sa’adah; Rasid, Naila Zhafira
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18092975

Abstract

This study was motivated by the phenomenon of digital preaching that is rapidly growing among Generation Z, particularly through the TikTok platform. The purpose of this study is to analyze the influence of Ustadz Hanan Attaqi's persuasive rhetoric on increasing the compliance and spiritual awareness of Generation Z on social media. The research uses a descriptive qualitative approach with a constructivist paradigm and cultural phenomenology method. Data were obtained through observation of preaching content on TikTok, analysis of audience interactions (likes, comments, and reposts), and an online survey of 105 respondents aged 15–20 years who belong to Generation Z. The results show that 94.3% of respondents feel that Ustadz Hanan Attaqi's preaching has a positive impact on self-introspection, increased consistency in worship, and strengthening of morals. This effectiveness is influenced by the application of persuasive rhetoric that combines ethos, pathos, and logos in a balanced manner, delivered in a communicative style that is relevant to the lives of young people. This research contributes to the development of digital da'wah communication and demonstrates that social media can be an effective tool in shaping the spirituality of the younger generation in the modern era.
Changes in the Religious Behavior of Santri through Tabligh Communication at Qotrun Nada Islamic Boarding School, Depok Hidayatulah, Akbar Zakiy; N, Nasichah; Ali, Syarfa Kamila; Sudrajat, Shafira Azzahra
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18080322

Abstract

Technological advancement and contemporary lifestyle changes have influenced the way young people practice religious life, particularly within the pesantren (Islamic boarding school) environment. This study aims to examine the role of tabligh communication in shaping and transforming the religious attitudes of santri (students). The research employs a qualitative method, collecting data through interviews, observations, and document analysis, which are then analyzed descriptively. The findings indicate that tabligh communication employing dialogical approaches, exemplary conduct by ustadz, and routine worship practices successfully enhances religious understanding and fosters strong Islamic character. In conclusion, tabligh communication significantly contributes to strengthening spiritual commitment and developing sustainable religious behavior in pesantren, thereby helping to preserve the faith of the younger Muslim generation.
The Influence of Islamic Rhetoric on the Emotions of Tablighi Congregants on Ustadz Adi Hidayat’s Social Media Platforms N, Nasichah; Nadzwa, Putri; ’Aisy, Bintang Balqis Rihhadatul; Chaerunisa, Zahwa
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18090911

Abstract

Islamic rhetoric is the art of speaking that combines linguistic aesthetics, sincerity of heart, and spiritual strength in conveying da'wah messages. In the digital era, Islamic rhetoric is not only practiced from pulpits and in mosques but has also rapidly developed on social media platforms such as YouTube. This study aims to analyze the influence of Islamic rhetoric on congregational emotions in digital sermons delivered by Ustadz Hanan Attaki, Ustadz Ali Hidayat, and Ustadz Abdul Somad. The approach used is descriptive quantitative, employing content analysis techniques to examine communication style, language use, intonation, and expressions utilized by the preachers on YouTube. The results indicate that gentle, communicative, and heart-touching Islamic rhetoric is able to evoke positive emotions such as emotional resonance, enthusiasm, and inner peace among the audience. In addition, emotional interactions in the YouTube comment sections demonstrate engagement between the da‘i (preachers) and the audience. In conclusion, Islamic rhetoric is not merely a means of conveying religious teachings but also a tool of psychological transformation that can strengthen faith and enhance the spiritual awareness of congregants in the digital era.
Perceptual Bias in Tabligh Communication on the TikTok Account Megaputriaulia0911 Aprilia, Rizky; Azizah, Maulida; Aisy, Rihhadul; N, Nasichah
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18067511

Abstract

This study examines perceptual bias in tabligh communication on the TikTok account @megaputriaulia0911, a preacher who was previously known as a television soap opera actress. The background of this research stems from the phenomenon of public figures transitioning into the role of preachers without clear religious scholarly credentials, yet gaining significant attention through social media branding. This situation generates differing perceptions among audiences: some appreciate it as a form of hijrah and modern da‘wah, while others question the authority and legitimacy of the messages conveyed. The purpose of this study is to analyze the forms and factors contributing to perceptual bias in tabligh communication conducted by public figures through digital platforms. The research employs a qualitative method, utilizing in-depth interviews with several followers of the account and content analysis of uploaded da‘wah videos. The findings indicate that perceptual bias arises from an imbalance between the religious image constructed through branding and the depth of the da‘wah content delivered, as well as the strong influence of the preacher’s background as an artist. In conclusion, the credibility of the communicator is a key factor in the effectiveness of tabligh communication on social media. This study contributes to an understanding of the challenges of digital da‘wah, particularly regarding the role of public figures in maintaining the authenticity and scholarly integrity of religious messages in virtual spaces.
Strategies for Overcoming Psychological Barriers of Mad’u in Receiving Da’wah Messages at Al-Muchlisin Mosque Putri, Zulfa Nazira; N, Nasichah; A, Azkiya; Aisyar, Muhammad Javier
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18081685

Abstract

This study aims to analyze effective da’wah strategies based on the mental and spiritual readiness of mad’u (the audience). Using a qualitative approach through a literature study, the research finds that the mental and spiritual conditions of mad’u greatly influence their receptiveness to da’wah messages. Mad’u with good mental stability and strong spiritual engagement tend to be more open to da’wah, while those experiencing psychological pressure or having low religious involvement are more likely to reject or disregard the message. The findings also highlight the importance of a personal and empathetic da’wah approach, in which da’i (preachers) with high emotional intelligence are better able to adapt da’wah methods to the conditions of mad’u. This study proposes the development of da’wah strategies that take into account the mental and spiritual readiness of mad’u, emphasizing empathetic and educational approaches. The implication of this research is the need to enhance understanding of mad’u psychology and to develop the emotional intelligence of da’i in order to improve the effectiveness of da’wah.
Islamic Rhetoric Analysis on Congregational Emotions in Ustadzah Halimah Alaydrus’ Lecture on YouTube Samsudin, Saskia Verellita; N, Nasichah; Ahsan, Muin Nur
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18073985

Abstract

In the era of digital da'wah, social media platforms such as YouTube have become new spaces for preachers to deliver religious messages. One example is the lecture by Ustadzah Halimah Alaydrus titled “Don’t Be Sad, Prophet Muhammad Loves You”, presented through simple animation without directly showing the preacher. This study aims to analyze the influence of Islamic rhetoric on the emotions of the congregation in the lecture. The method used is descriptive qualitative through video observation and content analysis of language style, narrative, and audience responses in the comment section. The analysis is conducted using Aristotle’s rhetorical theory (ethos, pathos, logos) and the theory of religious emotions. The results indicate that the aspects of pathos and ethos are the most dominant, through the use of gentle language, stories of the Prophet’s exemplary character, and reassuring messages. These strategies successfully evoke positive emotions such as being touched, calmness, and love for the Prophet. Thus, Islamic rhetoric plays a role in strengthening the emotional and spiritual closeness of the congregation in the context of digital da'wah.
Content Analysis of Netizens’ Comments on the Bullet Effect and Boomerang Effect in Ustadz Hanan Attaki’s Da'wah on Instagram N, Nasichah; Syair, Najwa Nur; Azizah, Naila Nur; Maulani, Nova Aprilia
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18091013

Abstract

The transformation of social media into a comment section serves as a platform for public reception of religious messages. The popular messages of Ustadz Hanan Attaki have sparked various responses, demonstrating the potential for messages to be accepted (bullet effect) or rejected (boomerang effect). The dualistic nature of this phenomenon is highly contradictory when it comes to determining the effectiveness of religious communication in the digital space. This study aims to discover and examine patterns of boomerang and bullet effect acceptance in audience (mad'u) comments in response to Ustadz Hanan Attaki's religious content. Using a qualitative research design with descriptive comment analysis, data in the form of audience reactions on social media was collected using non-participatory observation and documentation techniques. The data were analyzed using qualitative content analysis to categorize and interpret the nuances of acceptance and rejection. The results showed that the bullet effect was led by comments of emotional support and agreement with motivational themes, while the boomerang effect occurred from comments that questioned the contextual interpretation of religious teachings or the personal aspects of the da'i. Effective da'wah communication occurs when the message is in line with the audience's needs. This study contributes to mapping the challenges of digital dakwah reception, emphasizing the active role of the audience in creating meaning from messages.
An Analysis of Herzberg’s Two-Factor Theory in Relation to the Da'wah Motivation of Mosque Youth Communities in the Greater Jakarta Area Natania, Keisha; N, Nasichah; Safinatunnajah, Muliafika; Faqih, Ilham Khalid
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18087276

Abstract

This study aims to analyze the spirit of da’wah among Mosque Youth communities in the Greater Jakarta area (Jabodetabek), namely: Masjid Jami Al Ikhlas, Masjid Baiturrahman, Masjid Al-Makmur, Masjid Jami’ An-Nur, and Masjid Al-Jami’ah, using Herzberg’s Two-Factor Motivation Theory as the theoretical framework. The focus of this research is to understand the factors that influence youths’ enthusiasm for da’wah, both intrinsic factors (motivators) such as a sense of responsibility, recognition, and spiritual meaning, and extrinsic factors (hygiene) such as the organizational environment, peer support, and mosque facilities. This study employs a qualitative approach with in-depth interviews and participatory observation of members of mosque youth communities in Jabodetabek, specifically at Masjid Jami Al Ikhlas, Masjid Baiturrahman, Masjid Al-Makmur, Masjid Jami’ An-Nur, and Masjid Al-Jami’ah. The findings indicate that the spirit of da’wah emerges when youths feel appreciated, have real roles in mosque activities, and receive positive social support. Conversely, a lack of support from the surrounding environment and inadequate da’wah facilities can reduce motivation. These findings confirm that the application of Herzberg’s Theory can help to understand and enhance the spirit of da’wah among Mosque Youth.
Makna Media Dakwah Dalam Penyampaian Pesan Tabligh Ustadz Hanan Attaki Di Era Digital N, Nasichah; Farsa, Raisa Fazila; H, Hurun’in
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18091825

Abstract

Penelitian ini mengkaji makna media digital dalam penyampaian pesan tabligh Ustadz Hanan Attaki di era digital dengan menyoroti aspek psikologi komunikasi dakwah. studi ini memfokuskan pada analisis strategi dakwah digital yang digunakan Ustadz Hanan Attaki dan persepsi jamaah terhadap pesan dakwah dalam platform digital. Hasil penelitian menemukan bahwa media digital di era modern tidak sekadar menjadi alat penyebaran pesan, tetapi juga ruang interaksi simbolis yang membangun kedekatan emosional dan spiritual antara dai dan jamaah. Media digital menghadirkan peluang transformasi dakwah yang lebih efektif dan relevan dengan karakteristik psikologis khalayak masa kini. Fokus penelitian adalah bagaimana psikologi khalayak memengaruhi penerimaan pesan dakwah Ustadz Hanan Attaki, Penelitian ini dilakukan dengan cara kualitatif, menggunakan metode analisis konten dan studi literatur. Tujuannya adalah untuk menyelidiki bagaimana pesan dakwah yang disampaikan kepada khalayak di media digital berinteraksi dengan psikologi mereka.
An Analysis of Affect in Tabligh Communication in the Digital Era: Ustadz Abdul Somad’s Sermons on the YouTube Platform Febriansyah, Muhamad; N, Nasichah; Syabdilla, Dwisya Ayu Wanthy; Elfarianti, Artika
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18080174

Abstract

This study provides an in-depth understanding of the affective dimension of da’wah communication in the digital era. Against the backdrop of technological development, da’wah is no longer confined to conventional methods but has evolved into a more interactive and responsive multi-directional form of communication. Preachers (da’i) now adopt various strategies to enhance the effectiveness of da’wah in the digital sphere. The findings highlight the affective aspects of da’wah communication through a digital platform, namely YouTube. This study takes da’wah content by Ustadz Abdul Somad (UAS) as a sample, as it represents a successful example of reaching audiences through digital channels. Several strategies for enhancing da’wah in the digital era are identified, including mastering various digital platforms, developing storytelling skills, understanding audience online trends and habits, collaborating with digital content creators, implementing interactive technologies, optimizing searchability and online visibility, and maintaining consistent branding and messaging. In conclusion, the utilization of digital technology can create da’wah content that is more dynamic, relevant, and easily accessible to audiences increasingly connected through technology. Thus, this study offers practical guidance for preachers and researchers to enhance the affective impact of da’wah in the digital era, making da’wah more effective and relevant in responding to the dynamics of contemporary communication technology developments.
Co-Authors A, Azkiya Ahsan, Muin Nur Aisy, Rihhadul Aisyar, Muhammad Javier Ali, Syarfa Kamila Aprilia, Rizky Azizah, Naila Nur Chaerunisa, Zahwa Elfarianti, Artika Fadila, Sekar Alifah Binar Faqih, Ilham Khalid Farsa, Raisa Fazila Fatah, Fauzan Nurul Febriansyah, Muhamad H, Hurun’in Hidayatulah, Akbar Zakiy Indriani, Yundari Marsay, Mardhiyyah Minda Maulani, Nova Aprilia Maulida Azizah Nadzwa, Putri Natania, Keisha Natasya, Hilda Nurzaky, Ahmad Putri, Amanda Tiara Putri, Zulfa Nazira Rahmayani, Putri Nur Azizah Rasid, Naila Zhafira Rasyid, Nasya Kamila Nayla Rohmah, Syifa Nur S, Sa’adah Safinatunnajah, Muliafika Samsudin, Saskia Verellita Sudrajat, Shafira Azzahra Syabdilla, Dwisya Ayu Wanthy Syair, Najwa Nur ’Aisy, Bintang Balqis Rihhadatul