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All Journal Nusantara Science and Technology Proceedings
Evanthi , Ayundha
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Increasing Brand Awareness through Event Marketing on Social Entrepreneurship Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4135

Abstract

Due to its potential to lessen social problems and enhance people's wellbeing, social entrepreneurship is a developing phenomena that is currently gaining a lot of public attention. Social entrepreneurship events may offer venues crucial opportunities to improve the event's purpose and experiences. (1) Examine event management and social entrepreneurship, paying particular attention to the connections, dimensions, and context-specific roles that each play. (2) Establish the relationship between social entrepreneurship and event management so that it can be incorporated into a later theory. This study uses VOSviewer to map how event management may be applied in social entrepreneurship from a number of prior articles using bibliometric analysis.
How Strategy Orientation Dimensions Affect Travel Agency Performance Anwar, Muhadjir; Evanthi , Ayundha; Purwanto, Eko
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4138

Abstract

The current study intends to look at how organizational performance is influenced by the strategy orientation aspects of learning (LO), market orientation (MO), and entrepreneurial orientation (EO) in Indonesian travel agency companies. This study is a descriptive study in terms of the data collection methodology, an applied research study in terms of the intended audience, and a correlation study in terms of the data analysis. All 75 companies that operated in Indonesia's travel industry were included in the research statistical population. Data collection was done using a questionnaire. To test the hypotheses, the partial least square approach was employed. Analysis results indicated that MO mediates the relationship between performance and EO, EO also has a large direct impact on organizational performance, and EO mediates the implication of LO on performance.
Strategic Management in Tourism Industry: A Perspective Article during Pandemic Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4154

Abstract

The purpose of this essay is to critically evaluate recent research on strategic management (SM) in pandemic situations and to suggest potential future possibilities for SM research in the hospitality and tourist (HT) sector. The current state of SM research in the HT field was examined critically in this study, along with potential future prospects. SM research with an HT focus still has a weak social structure. The field's scientific development has slowed down because there aren't many top researchers in it. Finally, researchers in the HT field should publish their findings in prestigious academic publications that cover both the HT and mainstream fields. This study uses VOSviewer to display how bibliometric analysis of multiple older articles was used to define strategic management in the hospitality and tourist industry. The results indicate that strategic management research in the hospitality and tourist sectors has advanced during the course of the study; nonetheless, there is still a gap between the two sectors' strategic management research.
Co-Authors Eko Purwanto Muhadjir Anwar Ratih Mukti Azhar