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SWOT Analysis for Innovative Product of Patchouli Derivatives and Coffee Grounds Aromatherapy Candle As a Mosquito Natural Insecticide Sahla, Sadira; Ariq, Muhammad; Fadlianur, Azzahiri; Rachman, Arief; Munawarah, Auliatul
Journal of Patchouli and Essential Oil Products JOURNAL OF PATCHOULI AND ESSENTIAL OIL PRODUCT : VOLUME 2, ISSUE 2 (DECEMBER 2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpeop.v2i2.32326

Abstract

The humid environment facilitates the survival and proliferation of Aedes aegypti mosquitoes. Nowadays, there are many chemically-based mosquito repellents available in the market. However, instead of eliminating the diseases or problems caused by mosquitoes, these chemical insecticides actually give rise to new issues such as respiratory disturbances in humans. Therefore, an innovation has emerged to create OMWIS which is a botanical mosquito insecticide. The puIDRose of this study is to analyze business feasibility and develop a strategy for developing OMWIS innovative products using the SWOT analysis method internally (strengths and weaknesses) and externally (opportunities and threats). This type of research is descriptive qualitative and quantitative research using SWOT analysis. The results of the SWOT analysis matrix for OMWIS products based on the SO strategy indicate to maintain and expand cooperation with suppliers of coffee grounds, continue to develop product and packaging innovations, maintain a lower price compared to conventional mosquito repellents, and position it as an effective natural room freshener. The advantages of OMWIS compared to similar products are that it is made from natural and safe materials for both humans and the environment, serving as both aromatherapy and mosquito repellent, providing a longer-lasting fragrance due to the addition of heavy fraction patchouli essential oil, practical and easy to use, premium packaging to preserve product integrity and portability, and affordable pricing, even cheaper than similar products. With a selling price of IDR 65,000/90 mL jar, OMWIS generates a profit of IDR 21,606/jar and making it as viable business venture.Keywords:citronella, patchouli, lemon, coffee grounds, natural insecticides, mosquito, aroma therapy, OMWIS
Peran Upah dan Pengalaman Kerja Terhadap Penyerapan Tenaga Kerja Wanita Pada Usaha Batu Bata di Kecamatan Kuala Kabupaten Nagan Raya Badli, Saiful; Firman, Firman; Noviar, Helmi; Mardaleta, Mardaleta; Fadlianur, Azzahiri
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 5, No 1 (2025): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v5i1.10915

Abstract

This study analyzes the effect of wages and work experience on the absorption of female labor in the brick business in Kuala District, Nagan Raya Regency. This study used a sample of 41 respondents with data consisting of primary and secondary data. The method used in this research is multiple linear regression analysis. The results showed that simultaneously, wages and work experience have a significant effect on the absorption of female labor. However, partially, wages do not have a significant influence, while work experience has a significant influence on the absorption of female labor in the brick business in Kuala District, Nagan Raya Regency.