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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Ilmiah Ekonomi Terpadu
Mardaleta, Mardaleta
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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ANALISIS STRATEGI KOMUNIKASI PEMASARAN MELALUI FACEBOOK STUDI KASUS PRODUK PERAWATAN KULIT SKINTIFIC Yusnaidi, Yusnaidi; Qadir, Abu Hassan Makmun Abdul; Devlishanti, Tio; Yuliana, Desi; Hasni, Jusnaini; Putri, Cut Mega; Mardaleta, Mardaleta
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.41

Abstract

This study aims to analyze marketing communication strategies used through the Facebook platform, focusing on case studies of Skintific skin care products. The research method used is qualitative analysis, which includes collecting data from the content of Skintific marketing communications on Facebook, as well as reviewing user responses and interactions to the content. The results of the analysis show various communication strategies used, including the use of visual content, keyword selection, and direct interaction with users. These findings provide deep insights into how marketing communication strategies can be optimized through social media platforms such as Facebook, particularly in the context of the skincare industry
PENGUATAN KONSEP MAWAH DALAM USAHA PETERNAKAN SAPI DI AREAL KEBUN SAWIT Noviar, Helmi; Syahril, Syahril; Badli, Saiful; Mardaleta, Mardaleta; Nasir, M.
Jurnal Pengabdian Agro and Marine Industry Vol 5, No 1 (2025): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v5i1.11940

Abstract

The mawah concept, a traditional form of profit-sharing cooperation, has long been rooted in the economic culture of Acehnese society. This system emphasizes mutual trust and equitable collaboration between livestock owners and caretakers, embodying values of solidarity and social justice. However, its practice is declining due to modern capitalist influences and a lack of institutional support. This community service project aimed to revitalize and strengthen the mawah system in the context of cattle farming within palm oil plantation areas in Teupin Panah Village, West Aceh. Utilizing methods such as field surveys, educational seminars, and interactive discussions, the project involved 35 local farmers and plantation workers. The program successfully introduced the mawah system as a fair and sharia-compliant model of economic cooperation, especially for community members with limited capital but agricultural expertise. Results indicated high participant engagement and a willingness to adopt the mawah system formally. The initiative highlights the potential of local wisdom to support sustainable community-based economic development through integrated livestock-plantation farming. Continued mentoring and institutional support are recommended to ensure long-term implementation and impact..
Strategi pengembangan usaha: Solusi pemodalan bagi pelaku industri Mardaleta, Mardaleta; Syahril, Syahril; Noviar, Helmi; Badli, Saiful; Hatmawan, Aglis Andhita
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i1.21503

Abstract

Peningkatan akses modal merupakan kunci utama dalam mendorong pertumbuhan dan keberlanjutan industri. Penelitian ini menganalisis potensi pemodalan bagi pelaku industri melalui program sosialisasi terintegrasi di perkebunan sawit, perternakan sapi, dan tambak ikan di Gampoeng Teupin Panah, Kecamatan Kaway XVI, Aceh Barat. Pengabdian ini menggunakan pendekatan Asset-Based Community Development (ABCD) akan digunakan untuk mengidentifikasi dan memanfaatkan potensi pemodalan yang ada dalam komunitas Gampoeng Teupin Panah.  Analisis hasil menunjukkan bahwa akses modal bagi pelaku industri perkebunan kelapa sawit, perternakan sapi, dan tambak ikan dapat diperoleh melalui berbagai sumber seperti CSR, program pemerintah, dan program KUR dari bank. Selain itu, terdapat juga sumber pembiayaan dari koperasi, lembaga keuangan lain, dan lembaga non-formal atau per orangan. Dengan adanya berbagai sumber pemodalan yang memadai, para pelaku industri diharapkan dapat mengembangkan usaha mereka, meningkatkan produktivitas, dan memperoleh keuntungan yang lebih baik, memberikan dampak positif pada pertumbuhan ekonomi dan ketahanan pangan. Temuan penelitian menunjukkan banyak dari masyarakat belum mengetahui sumber-sumber pemodalan potensial yang dapat dimanfaatkan untuk tujuan pengembangan bisnis atau usaha. Adanya kegiatan ini, memberikan pengetahuan, motivasi dan dorongan untuk memaksimalkan sumber-sumber pemodalan yang terdapat di badan pemerintahan, swasta dan lembaga keuangan.
Peran Upah dan Pengalaman Kerja Terhadap Penyerapan Tenaga Kerja Wanita Pada Usaha Batu Bata di Kecamatan Kuala Kabupaten Nagan Raya Badli, Saiful; Firman, Firman; Noviar, Helmi; Mardaleta, Mardaleta; Fadlianur, Azzahiri
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 5, No 1 (2025): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v5i1.10915

Abstract

This study analyzes the effect of wages and work experience on the absorption of female labor in the brick business in Kuala District, Nagan Raya Regency. This study used a sample of 41 respondents with data consisting of primary and secondary data. The method used in this research is multiple linear regression analysis. The results showed that simultaneously, wages and work experience have a significant effect on the absorption of female labor. However, partially, wages do not have a significant influence, while work experience has a significant influence on the absorption of female labor in the brick business in Kuala District, Nagan Raya Regency.
PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PERKEBUNAN SAWIT DI DESA TEUPIN PANAH, KECAMATAN KAWAY XVI KABUPATEN ACEH BARAT Badli, Saiful; Syahril, Syahril; Noviar, Helmi; Mardaleta, Mardaleta; Nasir, M.
Jurnal Pengabdian Agro and Marine Industry Vol 4, No 2 (2024): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY (JPAMI)
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v4i2.10658

Abstract

Agriculture and plantations in Indonesia are very worthy of competing to seize market opportunities in the era of free trade. in this Community Service (PKM) activity, holding and providing counseling to the Teupin Panah,Kecamatan Kaway XVI Aceh Barat. preparing facilities and locations to carry out activities. the goal is that the expected results are useful and beneficial and also right on target for the community and designing a schedule, the first stage was carried out in May 2023, and June 11, 2023. lecture and discussion methods. economic empowerment by forming cooperatives and savings and loans, added value for the community by processing oil palm fronds into fertilizer, and the leaves can be used to weave mats, and no less importantly, ribs can be used as handicrafts. By carrying out Community Service activities, it is beneficial for academics. especially the knowledge that is directly obtained and provides a real contribution to the community in increasing income. 
Co-Authors Aglis Andhita Hatmawan, Aglis Andhita Cut Mega Putri Desi Yuliana Devlishanti, Tio Fadlianur, Azzahiri Firman Firman Helmi Noviar Jusnaini Hasni M. Nasir Qadir, Abu Hassan Makmun Abdul Saiful Badli, Saiful Syahril Syahril Yusnaidi, Yusnaidi