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All Journal Jurnal Ekonomi dan Bisnis Islam Iqtishoduna: Jurnal Ekonomi Islam
Kusuma, Tri Atmaja Pramudita Wisnu
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Economics, Econometrics & Finance

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NON BANK SHARIA HOUSING DECISION SEGMENT: HALAL FRIENDLY ENVIRONMENTAL EFFECTS AS MODERATION Anggraeni, Erike; Normasyhuri, Khavid; Kusuma, Tri Atmaja Pramudita Wisnu; Nurohmah, Siti
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 9 No. 2 (2023): JULY - DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v9i2.43974

Abstract

Introduction: The study conducted by researchers aimed to examine the correlation between pricing and digital marketing, as well as the impact of a halal-friendly atmosphere on the robustness of non-bank sharia-based property purchasing choices. Methods: The research methodology used in this study is quantitative, using the software SmartPLS 3.0. The collection of primary data was conducted by sampling respondents, namely non-bank sharia housing customers, via the purposive sampling method. A total of 500 samples were used for the study. The data was obtained via the use of Google Form, with the indicator assessment being conducted using a Likert Scale. Results: The study findings indicate a favorable correlation between pricing and digital marketing in connection to the decision-making process for purchasing non-bank sharia property. The establishment of a halal-compliant setting enhances the correlation between pricing and digital marketing in the context of consumer choices about non-bank sharia-compliant housing. Conclusion and suggestion:  The objective of this study is to identify market opportunities and offer guidance to sharia housing developers in developing innovative housing concepts that align with market demands. Additionally, the study aims to enhance developers' understanding of and ability to respond to the needs and preferences of buyers seeking a halal-friendly living environment.
Measuring the Dimensions of Success in Halal Food Business Sustainability: E-commerce Adoption, Halal Food Certificates, and Islamic Entrepreneurship Spirituality Anggraeni, Erike; Normasyhuri, Khavid; Kusuma, Tri Atmaja Pramudita Wisnu
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.2202

Abstract

The sustainability of the halal food business is faced with several crucial challenges. E-commerce adoption is a vital aspect that is often hampered by infrastructure limitations. Food certification is often hampered by complex bureaucratic processes that take a long time. Islamic entrepreneurial spirituality has not been deeply integrated into business practices. This study aims to examine the correlation between e-commerce adoption aspects, halal food certifications, and Islamic entrepreneurial spirituality in promoting the sustainability of the Halal Food Business in Lampung Province, Indonesia. The research methodology used in this research is quantitative, using SmartPLS 3.0 software. Primary data collection was carried out by taking a sample of respondents, namely Halal Food MSME business actors in Lampung Province, Indonesia, using a purposive sampling method. A total of 300 samples were used for this research. Data was obtained through the use of a Google Form, with indicator assessment carried out using a Likert scale. Research findings show that there is a relationship between the dimensions of e-commerce adoption, halal food certificates and Islamic entrepreneurial spirituality on the sustainability of halal food businesses in Lampung Province, Indonesia.
Co-Authors Erike Anggraeni Normasyhuri, Khavid Nurohmah, Siti