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Upcycled Products in Indonesia: Factors Influencing Willingness to Pay Parung, Christabel Annora Paramita; Viviany, Viviany
Keluwih: Jurnal Sains dan Teknologi Vol. 3 No. 2 (2022): Keluwih: Jurnal Sains dan Teknologi (August)
Publisher : Direktorat Penerbitan dan Publikasi Ilmiah, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/saintek.v3i2.5100

Abstract

Abstract—Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reducing clothing waste are effective. Based on this ground, further research on upcycling is carried out. As Indonesian millennials can be categorized as ecologically conscious consumers nowadays, it is possible that upcycling can grow more rapidly and become the solution to the world-waste problem. To make that happen, further research needs to be done to increase public and fashion business owners’ awareness. This research examines the willingness to pay for upcycled products in Indonesia. The method of this research is a mixed method - qualitative and quantitative method, which was conducted through online surveys of 30 participants and 5 people in a forum group discussion to gain deeper information. Data were analyzed using van Westendorp’s analysis of price sensitivity. The finding of this research is that the consumers are willing to pay 3-4 times more expensive than the original garment price as the ideal price of upcycled products, the factors influencing it are meaningfulness, familiarity with sustainable products, and quality improvement of the products. Keywords: upcycle, willingness to pay, fashion, sustainable fashion Abstrak—Penelitian tentang pengurangan limbah pakaian, khususnya upcycling, menunjukkan bahwa solusi yang ditujukan untuk mengurangi limbah pakaian cukup efektif. Berdasarkan hal tersebut, penelitian tentang upcyling banyak dilakukan. Dengan melihat peluang bahwa milenial Indonesia saat ini dapat dikategorikan sebagai konsumen yang sadar lingkungan, maka tidak menutup kemungkinan bahwa upcycling dapat berkembang lebih pesat dari sekarang untuk dapat menjadi solusi dari permasalahan sampah dunia. . Untuk mewujudkannya, perlu dilakukan penelitian lebih lanjut untuk meningkatkan kesadaran masyarakat dan pemilik bisnis fashion. Penelitian ini mengkaji tentang kesediaan membayar (WTP) produk hasil upcycling di Indonesia. Metode penelitian ini adalah metode kualitatif dan kuantitatif, menggunakan kuesioner yang diberikan kepada 30 orang, dan FGD meliputi 5 orang, dengan analisis sensitivitas harga milik van Westendorp. Temuan dari penelitian ini adalah konsumen bersedia membayar 3-4 kali lebih mahal dari harga garmen asli sebagai harga ideal produk upcycled, dan faktor-faktor yang memengaruhinya adalah kebermaknaan, keakraban dengan produk yang berkelanjutan, dan peningkatan kualitas produk. Kata kunci: upcycle, fesyen, fesyen berkelanjutan, kesediaan membayar
AWARENESS OF 3D BODY-SCANNING AND PROSPECTIVE UPDATE OF INDONESIAN ANTHROPOMETRY FOR VIRTUAL FASHION DESIGN Hartono, Markus; Jaya, Brian Kurniawan; Prianka, Dian; Parung, Christabel Annora; Viviany, Viviany
J@ti Undip: Jurnal Teknik Industri Vol 18, No 1 (2023): Januari 2023
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jati.18.1.1-11

Abstract

It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometry updates.
Fraud Heptagon Dan Religiusitas Terhadap Kecurangan Organisasi Serly, Serly; Viviany, Viviany
Gorontalo Accounting Journal Volume 8 Number 2 October 2025
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gaj.v8i2.3928

Abstract

This study aims to analyze corporate fraud by integrating the fraud heptagon model with the dimension of religiosity. The data used in this research are derived from the annual reports of companies listed on the Indonesia Stock Exchange for the 2018–2022 period. The study employs the fraud heptagon model, which considers nine key factors of fraud: incentives, pressure, opportunity, attitude, justification, capability, arrogance, ignorance, greed, and religious values in curbing unethical behavior and fraud. The findings indicate that management incentives have a significant influence on corporate fraud, while financial pressure exhibits a negative relationship with fraud. However, factors such as religiosity were found to have no significant impact in the examined context. This article aims to provide meaningful contributions to the understanding and mitigation of fraud.
Pengembangan Tekstil Ecoprint Berbasis Limbah Kain Hotel untuk Pemberdayaan Perempuan Nugraha, Nugraha; Viviany, Viviany; Tiffany, Florentina; Singgih, Ivan Kristianto; Reza, Caisya Ibni Aulia Putri; Wijaya, Claudia Zefanya; Go, Faith Zefanya Farrel; Pratama, Rafindra Hyoga
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.14366

Abstract

The Ibu Semangat Indonesia Kuat (ISIK) Organization in Surabaya has strong potential in developing ecoprint textiles based on sustainability and women’s empowerment; however, it still faces limitations in production, visual design, as well as branding and marketing aspects. This Community Service Program aims to strengthen production and marketing capacity through the enhancement of technical skills, design, and digital branding. The results indicate measurable improvements, including: (1) a 60–70% increase in production capacity and efficiency through the optimization of equipment and workflow; (2) a 70–80% improvement in members’ ecoprint mapping skills, reflected in more structured and consistent motif compositions; (3) a 100% increase in product diversification, from no derivative products to finished goods such as bags and fashion garments; (4) a 65–75% improvement in visual product quality, indicated by reduced printing failures; and (5) a 70% improvement in packaging and digital branding quality, as shown by more representative packaging and more engaging visual content. These findings imply a significant enhancement in the competitiveness of ecoprint products and the productivity of women-led communities within an environmentally sustainable creative industry.