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All Journal Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian International Journal Of Science, Technology & Management (IJSTM) Grafting : Jurnal Ilmiah Ilmu Pertanian
Dewi Oryza Sativa, Rima
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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STRATEGI PENGEMBANGAN PEMASARAN BERAS ORGANIK DI VIGUR ORGANIK CEMOROKANDANG MALANG Zamrodah, Yuhanin; Dewi Oryza Sativa, Rima; Moelia Moeis, Edya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 17 No 2 (2023): November 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v17i2.3343

Abstract

Rice is a basic need of society that must be met. With increasing awareness of a healthy lifestyle, many people are switching from non-organik rice to organik rice for various other reasons. The aim of this research is to determine the marketing development strategy for organik rice in Vigur Organic Cemorokandang, Malang City. The data collection method uses primary and secondary data, while the data analysis method used in this research is the SWOT analysis method. The results of this research show that the SWOT analysis of Vigur Organic in Cemorokandang, Malang City has the highest score of 3.72 which is in the first quadrant, which means it supports the strength - opportunity (SO) strategy. This strategy is a strategy that utilizes strengths in order to obtain as many opportunities as possible in carrying out marketing strategies. Strength - opportunity (SO) strategy by expanding the partnership or cooperation network and expanding marketing reach by utilizing advances in information technology for promotions so as to increase sales of organik rice branded VI-O Organic. The second highest strategy with a score of 3.14 is in the third quadrant, namely weakness-threats (W-T) by maintaining the good quality of organik rice and including a halal logo to maintain safety, which is expected to increase consumer loyalty from competitors.
ANALISIS STRATEGI PEMBERDAYAAN MASYARAKAT PETANI DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI RUMAH TANGGA (Studi Kasus di Desa Jarangan, Kec.Rejoso, Kab. Pasuruan) Robilaong, Aldy; Brillian Pintakami, Lintar; Dewi Oryza Sativa, Rima
grafting Vol 12 No 1 (2022): Maret 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/grafting.v12i1.2566

Abstract

This study aims to 1) Describe empowerment programs for farming communities in the Tourism Village area. 2) Analyze the factors influencing farming communities to be empowered. 3) Identify the involvement of farming communities and their level of well-being. 4) Analyze the development strategy of Tourism Village. The results showed that the empowerment program has been carried out, namely in the form of Regular Meetings of agro-tourism plans, technical guidance, introduction of local products, counseling, and also the construction of agro-tourism facilities. An influential factor in the existence of empowerment is because Jarangan Village has natural resources that have the potential to be in mangrove forests and also natural wealth in the form of processed marine products. Community involvement for agro-tourism empowerment and management programs is fairly even and the level of community welfare is also gradually increasing. Rare Mangrove Tourism Village is still relatively developed so it requires empowerment based on a SWOT analysis.
Business Analysis of Pomade Rambutan Leaf Extract with Apple Aroma Anti-Gray Hair and Multipurpose as a Green Economy Alternative Dewi Oryza Sativa, Rima; Widiatmanta, Jeka; Febrianti, Neha; Hendra Kusuma, Agung
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1206

Abstract

Blitar is the city with the largest rambutan fruit commodity. The number of plants throughout the district was recorded at approximately 283,437 trees, with a productivity level of 115 kilograms per tree. Rambutan (Nephelium lappaceum) has benefits for the health of the human body in the form of cleansing kidney function, preventing heart disease. Not only in the fruit, rambutan trees also have many benefits in every part. Tjandra's research says that rambutan leaves and skin contain compounds of tannins, polyphenols and saponins that function as a prevention of gray hair. This pomade-shaped hair styling product "HYUNG HAIR" made from rambutan leaf extract has properties including reducing hair loss, nourishing the scalp, slowing the growth of gray hair and can change the color of the pigment in the hair. The activity of making rambutan leaf extract pomade was carried out for four months, starting from Maret 2025 to Mei 2025. Product testing activities and production processes were carried out at Balitar Islamic University, as well as at one of the production houses located in the Bendo Area, Ponggok, Blitar Regency, East Java. The price we offer on "Hyung hair" Pomade is RP. 24,000, -, with the calculation of business feasibility analysis calculated through the R / C Ratio showing the number 1.24. Where the value is more than one which shows the rambutan leaf extract pomade business is feasible to run.
DAMPAK COVID 19 TERHADAP PENDAPATAN KIOS PERTANIAN DI KECAMATAN DURENAN KABUPATEN TRENGGALEK Dewi Oryza Sativa, Rima; Zamrodah, Yuhanin; Wahyu Budiman, Eko; Aditya Prayudhi, Luhur
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 17 No 1 (2023): Mei 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v17i1.2835

Abstract

Agriculture is one of the sectors impacted by the Covid 19 pandemic. The Trenggalek area as an agricultural production area is also affected by this. The decline in people's purchasing power towards agricultural production is the cause. This has an impact on the agricultural kiosk business. As a provider of agricultural needs and equipment, the agricultural kiosk business was also affected. Based on problem identification, this study aims to determine (1) the effect of the Covid 19 pandemic on income at agricultural kiosks (2) a comparison of profit ratios from agricultural kiosks before, during and after the Covid 19 pandemic. Based on the results of this study, namely by comparing the value of the R/C ratio of the farming business from the agricultural kiosk before, during and after the pandemic slumped, information can be obtained on the impact of the pandemic on the agricultural kiosk business. Based on the value of the R/C ratio, it has decreased, namely 1.33 before the pandemic became 1.26 during the pandemic, and has increased again to 1.32 after the pandemic subsided. This decrease was caused by a decrease in the purchasing power of farmers towards the decreased needs and agricultural equipment. However, this decrease was not significant because the R/C ratio during the pandemic was still > 1, so it was still feasible to work on. The agricultural sector is a potential sector that can be developed after the Covid pandemic. Moreover, the Trenggalek area is currently experiencing an increase in the level of agricultural production. The agricultural kiosk business will be a viable business to be developed in the future in accordance with the development of the agricultural sector.
Co-Authors Aditya Prayudhi, Luhur Eko Wahyu Budiman Febrianti, Neha Hendra Kusuma, Agung Lintar Brillian Pintakami Moelia Moeis, Edya Robilaong, Aldy Widiatmanta, Jeka Zamrodah, Yuhanin