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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRIBISAINS Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Journal of Agricultural Socio-Economics (JASE) Sigmagri RADIKULA: Jurnal Ilmu Pertanian Science Contribution to Society Journal
Zamrodah, Yuhanin
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Pelatihan Pembuatan Beras Cerdas Omega 3 pada Kelompok Tani Budidaya di Desa Sumbersih Kecamatan Panggungrejo Kabupaten Blitar Prayudhi, Luhur Aditya; Zamrodah, Yuhanin
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 4 No 1 (2024): July, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v4i1.3718

Abstract

Kelompok tani “Budi Daya” merupakan kelompok tani di Desa Sumbersih, Kabupaten Blitar. Kelompok tani ini memiliki luas wilayah garapan kelompok tani ini yang meliputi 31 ha sawah, 41 ha tegal/baon dan pekarangan/kebun 6 ha (SK Pengukuhan Kelompok Tani, 2009). Kelompok tani ini memilih menanam umbi, jagung, padi, palawija, dan tebu sebagai komoditas utamanya. Potensi panen ubi setiap kali panen menghasilkan sekitar 50 ton dengan kisaran harga Rp. 1.000,- sampai dengan Rp. 1.500,-/ Kg nya. Akan tetapi, kurang optimalnya budi daya dan pengolahan lahan mengakibatkan pendapatan petani kurang maksimal. Selain itu adanya gizi buruk dan stunting menjadi isu nasional dan daerah, Pada tahun 2021 kasus stunting di Kabupaten Blitar mencapai 14,5%. Lalu pada tahun 2022, kasus stunting di Kabupaten Blitar turun menjadi 14,3 %. (Dinkes Kabupaten Blitar, 2022). Permasalahan yang muncul pada mitra adalah produksi, manajemen usaha. Mitra kelompok tani memiliki perencanaan yang kurang maksimal dalam manajemen usaha kelompok tani dan diversifikasi usaha tani. Selain permasalahan diatas juga adanya gizi buruk dan stunting diwilayah Kabupaten Blitar. Sedangkan permasalahan bidang ekonomi didapatkan bahwa wilayah Desa Sumbersih,Kec Panggungrejo tingkat pendapatan ekonominya sebesar Rp.20.000 / hari tiap orangnya.Sehingga tingkat pendapatan masyarakat disana tergolong rendah (Profil Desa Sumbersih, 2017). Pembuatan beras cerdas omega 3 menggunakan teknologi ekstrusi panas dilakukan pada suhu proses antara 70 C sampai 110 C dengan menggunakan cetakan (dye) yang dirancang khusus akan dapat dihasilkan produk beras cerdas yang memiliki bentuk butiran menyerupai beras. Formulasi (penimbangan bahan-bahan yang diperlukan; tepung jagung 50%, tepung mocaf 25%, tepung woretel 5 % dan tepung kacang sacha inchi 10 % GMS (Gliserol Mono Stearat) 0,5%, susu skim 0,17%, minyak nabati 3%, karagenan 2% dan air air 30% dari total berat bahan.
STRATEGI PENGEMBANGAN PEMASARAN BERAS ORGANIK DI VIGUR ORGANIK CEMOROKANDANG MALANG Zamrodah, Yuhanin; Dewi Oryza Sativa, Rima; Moelia Moeis, Edya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 17 No 2 (2023): November 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v17i2.3343

Abstract

Rice is a basic need of society that must be met. With increasing awareness of a healthy lifestyle, many people are switching from non-organik rice to organik rice for various other reasons. The aim of this research is to determine the marketing development strategy for organik rice in Vigur Organic Cemorokandang, Malang City. The data collection method uses primary and secondary data, while the data analysis method used in this research is the SWOT analysis method. The results of this research show that the SWOT analysis of Vigur Organic in Cemorokandang, Malang City has the highest score of 3.72 which is in the first quadrant, which means it supports the strength - opportunity (SO) strategy. This strategy is a strategy that utilizes strengths in order to obtain as many opportunities as possible in carrying out marketing strategies. Strength - opportunity (SO) strategy by expanding the partnership or cooperation network and expanding marketing reach by utilizing advances in information technology for promotions so as to increase sales of organik rice branded VI-O Organic. The second highest strategy with a score of 3.14 is in the third quadrant, namely weakness-threats (W-T) by maintaining the good quality of organik rice and including a halal logo to maintain safety, which is expected to increase consumer loyalty from competitors.
Pelatihan Labelling dan Packaging untuk Meningkatkan Penjualan Produk UMKM di Desa Ngadipuro Prayudhi, Luhur Aditya; Zamrodah, Yuhanin; Suryanto, Tri Lathif Mardi
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 4 No 2 (2024): December, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v4i2.4090

Abstract

Pelatihan labelling dan packaging merupakan upaya strategis untuk meningkatkan daya saing produk Usaha Mikro, Kecil, dan Menengah (UMKM) melalui perbaikan manajemen produk.Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM Desa Ngadipuro, Kecamatan Wonotirto, Kabupaten Blitar, dalam pengemasan dan pelabelan produk. Kegiatan penyuluhan dilakukan oleh tim mahasiswa yang mengikuti kegiatan Pemberdayaan Masyarakat oleh Mahasiswa Universitas Islam Balitar pada 7 Desember 2024, dengan metode observasi, identifikasi peserta, dan penyampaian materi interaktif. Hasil observasi menunjukkan bahwa mayoritas produk UMKM, seperti keripik gadung, sale pisang, stik bawang, rempeyek dan sambal pecel menggunakan kemasan sederhana tanpa label informatif, sehingga sulit menembus pasar modern. Materi penyuluhan meliputi pentingnya label sesuai standar peraturan (UU No. 18 Tahun 2012 dan PP No. 69 Tahun 1999) dan fungsi kemasan dalam perlindungan produk serta daya tarik pemasaran. Penyuluhan ini berhasil meningkatkan pemahaman pelaku UMKM terhadap pentingnya branding produk melalui kemasan dan label yang menarik, sehingga diharapkan dapat mendukung peningkatan penjualan produk UMKM di pasar yang lebih luas.
ANALYSIS OF INCOME AND FEASIBILITY OF RICE-FISH ORGANIC FARMING (CASE STUDY IN JABUNG VILLAGE, TALUN DISTRICT) Zamrodah, Yuhanin; Prayudhi, Luhur Aditya
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22938

Abstract

In order to increase agricultural production, especially food crops, it can be done by diversification. Where one form of diversification is by trying to combine food farming with other farming businesses, fish or more precisely called an integrated farming system. An integrated farming system is a method of fish cultivation combined with rice farming in the same land which must lead to increased efficiency of land use, because various types of businesses are applied. This integrated farming system or rice-fish farming is a novelty that is being tried at the research site. The purpose of this study is to analyze the level of production costs, income and profits in this organic rice-fish farming business. This research was conducted in Jabung Village, Talun District, Blitar Regency and used farming business analysis (costs, income and efficiency). The results of the study showed that   the total production cost of pattern I was Rp 11,346,982 per ha and pattern II was Rp 9,313,160 per ha. The average total income of pattern I was Rp 32,440,000 per ha and pattern II was Rp 27,700,000 per ha. The average income of pattern I was Rp 20,233,018 per ha and pattern II was Rp 17,526,840 per ha. The R/C Ratio results obtained values in pattern I (2.96)> 1 and pattern II (2.97)> 1. Thus, this organic fish and rice farming business is efficient and profitable, so it is worth continuing the farming business.
Strategi Penyaluran Pupuk Bersubsidi Di Kecamatan Wonotirto Famela, Okta; Prayudhi, Luhur Aditya; Zamrodah, Yuhanin; Widiyatmanta, Jeka
RADIKULA: Jurnal Ilmu Pertanian Vol 2 No 1 (2023): RADIKULA - Juni 2023
Publisher : Fakultas Sains dan Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/radikula.v2i01.1898

Abstract

Pupuk merupakan komponen penunjang pada sektor pertanian yang memilik peran yang terpenting untuk meningkatkan pertanian di Indonesia, hal ini terjadi karena petani menyadari bahwa peran pupuk sangat mempengaruhi pada hasil pertanian. Ketergantungan petani terhadap pupuk semakin besar pada saat pemerintah berhasil membangun pertanian melalui swasembada pangan. Kebutuhan akan produksi pertanian yang terus meningkat seiring dengan meningkatnya laju pertumbuhan penduduk, mengakibatkan kebutuhan akan pupuk juga semakin meningkat. Keadaan ini membuat para produsen pupuk harus berproduksi secara maksimal dengan tujuan untuk memenuhi kebutuhan pasar. Penelitian ini bertujuan dalam penjelasan strategi penyaluran pupuk bersubsidi di Kecamatan Wonotirto sehingga dapat membantu petani dalam hal penyediaan pupuk subsidi sesuai dengan keperluan petani dan sesuai yang telah di tetapkan pada RDKK (Rencana Definitif Kebutuhan Kelompok)
Pelatihan E-Commerce Bagi Mahasiswa melalui Media Sosial Tiktok Prayudhi, Luhur Aditya; Zamrodah, Yuhanin; Budiman, Eko Wahyu
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 5 No 1 (2025): July, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v5i1.4826

Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran, khususnya melalui e-commerce. TikTok sebagai salah satu platform media sosial yang populer, memiliki potensi besar dalam mendukung kegiatan pemasaran digital. Kegiatan pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan mahasiswa dalam memanfaatkan Tik Tok sebagai media pemasaran produk secara langsung melalui siaran live streaming. Pelatihan dilaksanakan di Kebun Anggrek Zefa, Blitar, dengan metode observasi, wawancara, praktik langsung, dan dokumentasi. Hasil kegiatan menunjukkan bahwa mahasiswa mengalami peningkatan dalam hal kepercayaan diri, keterampilan konten digital, dan pemahaman tentang e-commerce. Analisis konten TikTok yang dibuat mahasiswa menunjukkan daya tarik visual anggrek dan potensi viralitas konten yang tinggi. Meskipun terdapat tantangan teknis seperti gangguan internet dan keterbatasan interaksi audiens, kegiatan ini terbukti efektif dalam menggabungkan teori pemasaran digital dengan praktik langsung di lapangan. Pelatihan ini juga memberikan implikasi positif bagi pengembangan metode pembelajaran kewirausahaan digital yang aplikatif dan adaptif terhadap perkembangan teknologi.
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP PEMBELIAN BERAS ORGANIK (Studi kasus di Kecamatan Selopuro Kabupaten Blitar) Zamrodah, Yuhanin
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 15 No 2 (2021): November 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v15i2.1771

Abstract

The purpose of this study was to determine the characteristics of consumers of organic rice and to identify the factors that influence consumers to purchase organic rice in Selopuro District. The implementation of this research activity will be carried out in April 2021 - June 2021 in Selopuro District, Blitar Regency. The data analysis method used in this research is descriptive analysis and multiple linear regression analysis. The independent variables in this study include the price of organic rice, the price of non-organic rice, income, education, employment status, consumer tastes, consumer lifestyle, health and access to buy organic rice. While the dependent variable in this study is the number of consumer demand for organic rice. The results of data analysis found that the X2 (non-organic rice) variable was 0.042, X4 (Education) was 0.054, X7 (lifestyle) was 0.042 and X8 (health) was 0.038 very influential on the purchase of organic rice. The results of the t test show that some variables have positive numbers and some variables have negative numbers, while the F test simultaneously shows that the calculated F value is 2,951 which is greater than the F table of 2,420. This indicates that the independent variables have a significant influence on purchasing decisions.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK BROWNIES COKLAT PADA UD DHENOK GROUP Aditya Prayudhi, Luhur; Zamrodah, Yuhanin
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 1 (2022): Mei 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i1.2197

Abstract

The availability of cocoa beans is very large in the Blitar area so that it opens up considerable business opportunities for the people in Blitar. In addition, cocoa plants as a producer of cocoa beans can thrive in the Blitar area, making it easy to obtain raw materials. Processing of basic ingredients of chocolate in the Blitar area is still minimal, so it is very necessary to diversify products from chocolate. One of the products here is chocolate brownies where an effective marketing strategy is needed to increase sales of Chocolate Brownies. The purpose of this study was to determine the marketing strategy of Chocolate Brownies products with SWOT analysis. The marketing system carried out at UD Dheenok Group uses a direct marketing system, namely sales at industrial sites and indirectly by distributing products to Kampung Chocolate as a working partner in marketing. customers, while the weakness lies in unwritten financial administration, and does not have investors so that it has an impact on business development and the absence of visual promotion media such as advertisements. market due to the lack of similar products in Blitar City. The biggest threat faced in marketing chocolate brownies is the price of raw materials for eggs that fluctuates and the product expiration period is short, which is around 10 days. The marketing strategy used by UD Dheenok group in developing chocolate brownie processed food products is a business strategy, namely product excellence
PENGEMBANGAN DIGITAL MARKETING DALAM MENINGKATKAN KOMERSIALISASI USAHA BATIK KEMBANG TURI Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2503

Abstract

This study aims to analyze the development of digital marketing in increasing the commercialization of the Kembang Turi Batik business in the Turi Village, Sukorejo District, Blitar City. The research method uses descriptive qualitative data collection by interviewing, observing and focus group discussions. The findings obtained are that the implementation of digital marketing is not optimal because it only relies on social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Kembang Turi Batik group. The results of the research are training in developing web-based e-Commerce information technology facilities and optimizing social media for craftsmen, training to increase the strong branding of batik products produced, so that with this it is hoped that craftsmen can expand marketing by promoting their products through various social media which is owned by batik kembang turi, so as to increase the income and welfare of the craftsmen.
PENGEMBANGAN YOUTH CENTER SEBAGAI DESTINASI WISATA BERBASIS SPORT PRENEUR DI DESA BANJARWARU KABUPATEN LUMAJANG Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya; Fauziyah, Fauziyah
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2504

Abstract

Banjarwaru Village, Lumajang District has the potential to develop preneur sport-based tourist destinations. The purpose of this research is to provide guidance and training for human resources, provide tourism management training in order to strengthen the concept of developing a youth center as a sport preneur-based tourist destination and training in marketing management to support the achievement of market share. The research method uses a qualitative descriptive method. The results of the study show that the ability of the community's human resources has begun to shift from those who used to only work as farmers to become entrepreneurs (entrepreneurs) in the tourism sector, to become people who are skilled and have creativity in tourism products. Banjarwaru Village has carefully planned tourist destinations, namely the locations have been mapped for sports facilities such as soccer facilities and rivers used for rafting with all existing facilities and built shops for local people to be entrepreneurs in the area around sport preneurs and carry out tourism marketing. either through the village web, Ig, fb, wa and brochures so that they can attract tourists to travel in Banjarwaru Village.
Co-Authors Aditya Prayudhi, Luhur DAPUT, GERVASIUS RIVALDINO Dewi Oryza Sativa, Rima Eko Wahyu Budiman Famela, Okta Fauziyah Fauziyah Kurniastuti, Tri Kusuma, Agung Hendra Lintar Brillian Pintakami Lisaria Putri, Rumanintya Moelia Moeis, Edya Oryza Sativa, Rima Dewi Prayudhi, Luhur Aditya Puspitorini, Palupi Sunandes, Aris Widiatama, Jeka Widiyatmanta, Jeka