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All Journal Jurnal Mantik Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Ardie Putra, Alfian Prayana
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Marketing innovation for higher education a bibliometric analysis using the VOS viewer application Khairusy, Mirza Abdi; Gaffar, Vanessa; Karsikah, Karsikah; Suprayogi, Yogi; Ardie Putra, Alfian Prayana; Haryadi, Didit
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5002

Abstract

The purpose of this research is to carry out a bibliometric analysis of marketing innovation in higher education using VOSviewer. This study uses a quantitative description method. The data used in this study are search results based on the keyword "Marketing Innovation" sourced from Google Scholar using publish or perish software. The search results found 981 articles published between 2018-2022. The results of the research show that research on marketing innovation has decreased in 2018-2022. In conclusion, this research needs to be carried out to show the importance of conducting bibliometric analysis, especially in the field of marketing innovation. It is hoped that this research can become a reference for further research in conducting and determining research themes, especially on the theme of marketing innovation. This research is expected to contribute theoretically to the literature in the context of marketing management
MERGERS IN HIGHER EDUCATION FOR SUSTAINABLE DEVELOPMENT: A SYSTEMATIC LITERATUR REVIEW Ardie Putra, Alfian Prayana; Khairusy, Mirza Abdi; Prameswari, Yuda Nabella; Atmaja, Sukarta
Jurnal Manajemen dan Bisnis Vol 7 No 1 (2025): JUMANIS - BAJA Jurnal Manajemen dan Bisnis Banten Jaya Prodi Kewirausahaan Fakult
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v7i1.3907

Abstract

This paper discusses sustainable development issues in the higher education sector from the higher education perspective. Higher Education Institutions (HEIs) are important actors in achieving the Sustainable Development Goals (SDGs) and the 2030 Agenda set by the United Nations General Assembly in 2015. This paper aims to conceptualize impacts of higher education institutions (HEIs) on sustainable development (SD), This review aims to provide the available constructive literature on merger higher education with a theoretical and empirical background published during the past 5 years, from January 2019- November 2024, to identify impack merger higher education to sustnaible development and factors marger higher education. The author searched for articles in two databases(Scopus and Proquest). The contribution of this research becomes a reference in understanding impack merger higher education to sustnaible development and determining the factors of merger in higher education.
Co-Authors Atmaja, Sukarta Didit Haryadi Karsikah, Karsikah Mirza Abdi Khairusy Vanessa Gaffar Yogi Suprayogi Sugandi Yuda Nabella Prameswari