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All Journal Jurnal Manajemen Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Financial Management & Accounting
Immanuel Edy Suranta Sebayang
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Analysis of the Promotion Mix Strategy on the Number of Martabe Savings Customers at PT Bank Sumut, Tembung Branch Office Immanuel Edy Suranta Sebayang
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.866

Abstract

The subject of this research is "Analysis of Promotion Mix Strategies on the Number of Martabe Savings Customers PT Bank SUMUT Tembung Branch Office." To formulate the problem, this study seeks to determine the following: (a) the relative importance of advertising variables in determining the number of Mart-Abe Savings customers; (b) the relative attractiveness of personal sales in increasing Mart-Abe Savings customers; (c) the relative importance of the Promotion Mix Strategy in influencing the number of Mart-Abe Savings customers; and (d) the role of the Strategy's Promotion Mix in increasing Mart-Abe Savings customers. The goals of this research were to ascertain the relative importance of advertising variables in influencing Martabe Savings customer numbers, to ascertain the relative attractiveness of personal sales in boosting customer numbers, to ascertain the impact of the Promotion Mix Strategy on customer numbers, and to ascertain the function of the Promotion Mix Strategy in boosting customer numbers. We use SPSS 20 for data processing. Both primary and secondary data are used as sources of information. To preserve Martabe, surveys are sent to consumers as a means of data collection. According to the study's findings, a promotional mix strategy can only succeed by including the following elements: advertising, sales promotion, personal sales, publicity, and direct marketing. With these components, the strategy is likely to attract customers.
Pengaruh Perilaku Konsumen dan Loyalitas Konsumen terhadap Keputusan Pembelian Produk melalui Pelayanan Konseling Vanessa Vicario; Immanuel Edy Suranta Sebayang; Elcy Handayani Pramita
MAMEN: Jurnal Manajemen Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i3.6113

Abstract

Consumer purchasing decisions are not solely influenced by logical considerations, but also by emotional dimensions, personal experiences, and the quality of relationships established between consumers and companies. Stemming from this understanding, this research aims to delve deeper into the impact of consumer behavior and consumer loyalty on purchasing decisions, by introducing a more humanistic approach through the implementation of Human Resource Management (HRM) counseling services. In the context of this study, HRM counseling is defined as a crucial two-way communication bridge, facilitating companies to gain a more comprehensive and personal understanding of each customer's unique needs, concerns, and aspirations. This research adopts a quantitative methodology, involving 100 respondents who are active users of brand X products. The collected data were then analyzed using multiple linear regression to identify the relationships between variables. The analysis consistently shows that both consumer behavior and consumer loyalty have a significant and positive influence on purchasing decisions. Furthermore, a key finding of this study highlights that the integration of the HRM counseling approach provides substantial added value. This approach proves effective in building deep emotional closeness, increasing consumer trust, and proactively fostering long-term attachment between customers and companies. Therefore, the results of this study strongly affirm the imperative of developing empathy-based and relationship-oriented management strategies to achieve sustainable consumer loyalty amidst dynamic and competitive market conditions.
THE EFFECT OF CAREER DEVELOPMENT AND INCENTIVES ON EMPLOYEE WORK LOYALTY Juwita Magdalena Sitanggang; Immanuel Edy Suranta Sebayang; Hidayat Nasution
Journal of Financial Management & Accounting Vol. 1 No. 2 (2024): SEPTEMBER - FEBRUARY, 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Loyalty is an attitude that shows employee loyalty and is an ongoing process of how an organization member expresses their attention to the success and goodness of the organization. If a person's loyalty is high then his performance will be better. Many factors affect employee work loyalty including career development and providing incentives. This study is to determine the effect of career development and incentives for employee loyalty both partially and simultaneously. Based on the research objectives, this type of research can be divided into quantitative and qualitative research types. The object of this research is the employees of PT. Aneka Karya Duta Medan, amounting to 65 people. The sampling technique uses a saturated sampling technique which means the population is the same as the sample. The data analysis technique used is multiple regression analysis. The results showed partially and simultaneously career development and the provision of incentives had an effect on employee work loyalty at PT. Various Works of Medan Ambassadors. The company is advised to promote employees, be fair to every employee, allow employees to take part in training to improve their careers, give bonuses to employees who excel, give commissions to employees who successfully achieve the set targets, give profit share every year if the company manages to achieve the set sales targets, give awards for the achievements achieved by employees and give praise for the achievements given by employees to the company. Keywords : Career Development, Giving Incentives and Work Loyalty
Co-Authors Elcy Handayani Pramita Hidayat nasution Juwita Magdalena Sitanggang Vanessa Vicario