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All Journal Jurnal Manajemen Journal of Financial Management & Accounting
Vanessa Vicario
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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Pengaruh Perilaku Konsumen dan Loyalitas Konsumen terhadap Keputusan Pembelian Produk melalui Pelayanan Konseling Vanessa Vicario; Immanuel Edy Suranta Sebayang; Elcy Handayani Pramita
MAMEN: Jurnal Manajemen Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i3.6113

Abstract

Consumer purchasing decisions are not solely influenced by logical considerations, but also by emotional dimensions, personal experiences, and the quality of relationships established between consumers and companies. Stemming from this understanding, this research aims to delve deeper into the impact of consumer behavior and consumer loyalty on purchasing decisions, by introducing a more humanistic approach through the implementation of Human Resource Management (HRM) counseling services. In the context of this study, HRM counseling is defined as a crucial two-way communication bridge, facilitating companies to gain a more comprehensive and personal understanding of each customer's unique needs, concerns, and aspirations. This research adopts a quantitative methodology, involving 100 respondents who are active users of brand X products. The collected data were then analyzed using multiple linear regression to identify the relationships between variables. The analysis consistently shows that both consumer behavior and consumer loyalty have a significant and positive influence on purchasing decisions. Furthermore, a key finding of this study highlights that the integration of the HRM counseling approach provides substantial added value. This approach proves effective in building deep emotional closeness, increasing consumer trust, and proactively fostering long-term attachment between customers and companies. Therefore, the results of this study strongly affirm the imperative of developing empathy-based and relationship-oriented management strategies to achieve sustainable consumer loyalty amidst dynamic and competitive market conditions.
THE EFFECT OF PRICING AND MARKETING COMMUNICATION ON CONSUMER SATISFACTION PT. SOURCE OF FORTUNE Vanessa Vicario; Yusuf Taufik; Rudyanto Simanjuntak
Journal of Financial Management & Accounting Vol. 1 No. 1 (2024): MARCH - AUGUST 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Pricing is the most important decision and calculates costs directly related to the product or service being marketed. Marketing communications is an effort to make all marketing and promotional activities of the company produce a unified and consistent image for consumers. Consumer satisfaction is the level of consumer's feelings after comparing what the consumer has received with the expectations he desires. This research uses quantitative descriptive research. The data analysis technique that will be used in this research is multiple linear regression analysis. The measurement scale used is the Likert scale. Simultaneously there is a significant influence between pricing variables and marketing communications on consumer satisfaction at PT. Source of Fortune. Meanwhile, it was partially found that the pricing variable had a significant effect on consumer satisfaction at PT. Source of Fortune. Partially, it was found that marketing communication variables had a significant effect on consumer satisfaction at PT. Source of Fortune. Keywords: Pricing, Marketing Communication, Satisfaction
THE INFLUENCE OF OCCUPATIONAL SAFETY & HEALTH AND WORK SUPERVISION ON EMPLOYEE WORK PERFORMANCE Rudyanto Simanjuntak; Vanessa Vicario
Journal of Financial Management & Accounting Vol. 1 No. 2 (2024): SEPTEMBER - FEBRUARY, 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

The progress of the company can be seen from the achievements given by employees because the achievements are the result of what employees produce whether in accordance with or not with company expectations. But the ability to excel in each employee is different because it is caused by individual abilities, jobs provided and facilities provided by the company. The method used in this research is quantitative descriptive. The population and sample of this study were all employeesof , amounting to 38 people. Questionnaire processing is measured with a Likert scale. The model of data analysis used to answer hypotheses is multiple regression. The results showed that partially and simultaneously the Occupational Safety & Health (K3) and work supervision variables had a significant effect on the employee work performanceof . The magnitude of the influence of the independent variables in explaining the variation of the dependent variable is 54.7% the remaining 45.3% is influenced by other variables besides the variables in this study such as: incentives, leadership, organizational commitment, motivation and other variables Keywords: Occupational Safety & Health (K3), Work Supervision, Employee Work Performance.
THE EFFECT OF WORK PERFORMANCE AND JOB PROMOTION ON EMPLOYEE WORK SPIRIT (CASE STUDY OF PT. INTERNUSA TRIBUANA CITRA MULTI FINANCE) Ika Kartika; Vanessa Vicario
Journal of Financial Management & Accounting Vol. 1 No. 2 (2024): SEPTEMBER - FEBRUARY, 2024
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Internusa Tribuana Citra Multifinance is a national scale company engaged in consumer finance. Declining employee performance can be seen from a lot of work that was not completed on time and the existence of work results that was blamed for resulting in the employer being disappointed and the work results of employees did not meet the standards of both quality and quantity of work. Job promotions are often ignored by superiors and decision-making for promotions of employees is less in reference to work evaluation. Decreased employee morale. The purpose of this study was to determine and analyze the effect of work performance and job promotions on employee morale at PT. Internusa Tribuana Citra Multifinance Regional Branch II. The population of this research is 40 employees of PT. Internusa Tribuana Citra Multifinance Regional Branch II. The sampling technique is done saturated sampling. The sample of this study also amounted to 40 employees of PT. Internusa Tribuana Citra Multifinance Regional Branch II. Data collection techniques used were: questionnaire, interview, document study and literature study. Analysis of the data used in this study is multiple linear regression analysis. The results showed that Job Performance and Job Promotion have simultaneous and partial effect on the morale of the employees of PT. Internusa Tribuana Citra Multifinance Regional Branch II. Keywords: Job Performance, Job Promotion and Work Spirit.
Co-Authors Elcy Handayani Pramita Ika Kartika Immanuel Edy Suranta Sebayang Rudyanto Simanjuntak Yusuf Taufik