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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
ZULKARNAIN, SITI HAFSAH
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Impact of COVID19 towards Hotel Industry in Malaysia ZULKARNAIN, SITI HAFSAH; Mohd Azuan Mohd Alias2; Zakiyah Hasan; Mustafa Kamal Mat; Abdol Samad Nawi
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.711 KB) | DOI: 10.32734/jomas.v2i3.9739

Abstract

The hotel industry is one of the important economic sectors as a driver of national economic growth as large investments continue to flow into its development around the world. Therefore, the tourism sector is an important driver that affects the economy of a country. The main objective of this research is to identify the relationship between the hotel industry and the impact of COVID-19 on economic growth in Malaysia. Findings obtained from this research of previous studies show that the COVID-19 pandemic has had a huge impact and may collapse the operating system of the hotel industry. Based on the comprehensive review of the related literature this research finds that the key issues and challenges faced by the COVID-19 pandemic in the Malaysian hotel industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. A more comprehensive management strategy and method is needed in rebuilding the hotel industry post COVID-19 pandemic that hit the whole world
The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

Abstract

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data was  analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010  to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market
Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

Abstract

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).  As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.
Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Nasution, Muhammad Dharma Tuah Putra; Qamariah, Inneke; Zulkarnain, Siti Hafsah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Abstract

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.
Sustainable Construction Practices: A Green Transformational Leadership Perspective Murdiono, Jatmiko; Hamidah, Hamidah; Sariwulan, Tuty; Susita, Dewi; Zulkarnain, Siti Hafsah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5454

Abstract

With the growing awareness of climate change?and environmental degradation, sustainable construction practices have become more relevant than ever. Therefore, green leadership is one of the approaches known to promote sustainability in the construction industry. This paper investigates the implementation of green leadership in sustainable construction, focusing on its significance, challenges, strategies, and advantages. This paper also aims to map green transformational leadership in construction as a guide for industry?players by examining the interaction between a sustainable leadership style and the competencies of sustainable construction practices. It is concluded from this analysis that specific competencies and styles of leadership that are goal-oriented, involving, and?engaging will determine construction project sustainability and effectiveness. Thus, construction executives should embed sustainability into the purpose, strategy, and operation of their?businesses. In addition, the acquisition of green leadership skills and sustainability drives organizations toward a sustainable future for ?construction practices.
Impact of COVID19 towards Hotel Industry in Malaysia ZULKARNAIN, SITI HAFSAH; Mohd Azuan Mohd Alias2; Zakiyah Hasan; Mustafa Kamal Mat; Abdol Samad Nawi
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v2i3.9739

Abstract

The hotel industry is one of the important economic sectors as a driver of national economic growth as large investments continue to flow into its development around the world. Therefore, the tourism sector is an important driver that affects the economy of a country. The main objective of this research is to identify the relationship between the hotel industry and the impact of COVID-19 on economic growth in Malaysia. Findings obtained from this research of previous studies show that the COVID-19 pandemic has had a huge impact and may collapse the operating system of the hotel industry. Based on the comprehensive review of the related literature this research finds that the key issues and challenges faced by the COVID-19 pandemic in the Malaysian hotel industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. A more comprehensive management strategy and method is needed in rebuilding the hotel industry post COVID-19 pandemic that hit the whole world
The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

Abstract

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data was  analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010  to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market
Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

Abstract

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).  As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.
Co-Authors Abdol Samad Nawi Alias, Mohd Azuan Mohd Dewi Susita Fadli Hamidah . Hasan, Zakiyah Ikhsan, Nurzaki Mat, Mustafa Kamal Mohd Azuan Mohd Alias2 Muhammad Dharma Tuah Putra Nasution Murdiono, Jatmiko Mustafa Kamal Mat Nawi, Abdol Samad Qamariah, Inneke Rd. Tuty Sariwulan ZAKIYAH HASAN