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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
ZULKARNAIN, SITI HAFSAH
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The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

Abstract

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data was  analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010  to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market
Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

Abstract

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).  As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.
The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

Abstract

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data was  analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010  to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market
Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

Abstract

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).  As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.
Rethinking Guest Experience Drivers in Hospitality: A Guest-Centered Perceived Asset Performance Model Nugraha, Siti Yulia Irani; Susanto, Eko; Widyastuti, Sri Utari; Zulkarnain, Siti Hafsah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.615

Abstract

This study investigates how contemporary experience drivers—digital guest experience, sustainability perception, brand authenticity, and service personalization—shape perceived asset performance and customer loyalty in the Indonesian hospitality context. Using data collected from 367 hotel guests across Indonesia, the research develops and tests an integrated structural model grounded in Experience Economy Theory, Service-Dominant Logic, and Customer Engagement Theory. While prior literature often assumes that all experience drivers uniformly enhance guest value, this study reveals a more nuanced mechanism: some drivers (e.g., authenticity, personalization) directly influence experiential value, while others (notably digital guest experience) primarily drive customer engagement. The findings identify experiential value and customer engagement as critical mediators that link experience design to perceived asset performance. Specifically, the study demonstrates that guest engagement is essential for converting technological features into favorable asset evaluations. By shifting the focus from traditional financial metrics to guest-centered perceived asset performance, this research emphasizes the psychological and emotional dimensions of hospitality value. Theoretical contributions include clarifying differentiated experience pathways and empirically validating a guest-centric model of asset performance. For practitioners, the results highlight the need to align digital innovation with emotionally resonant service strategies to foster loyalty in emerging hospitality markets like Indonesia.
Co-Authors Alias, Mohd Azuan Mohd Dewi Susita Eko Susanto Hamidah . Hasan, Zakiyah Ikhsan, Nurzaki Mat, Mustafa Kamal Murdiono, Jatmiko Nawi, Abdol Samad Rd. Tuty Sariwulan Siti Yulia Irani Nugraha Widyastuti, Sri Utari