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Impact of COVID19 towards Hotel Industry in Malaysia ZULKARNAIN, SITI HAFSAH; Mohd Azuan Mohd Alias2; Zakiyah Hasan; Mustafa Kamal Mat; Abdol Samad Nawi
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

The hotel industry is one of the important economic sectors as a driver of national economic growth as large investments continue to flow into its development around the world. Therefore, the tourism sector is an important driver that affects the economy of a country. The main objective of this research is to identify the relationship between the hotel industry and the impact of COVID-19 on economic growth in Malaysia. Findings obtained from this research of previous studies show that the COVID-19 pandemic has had a huge impact and may collapse the operating system of the hotel industry. Based on the comprehensive review of the related literature this research finds that the key issues and challenges faced by the COVID-19 pandemic in the Malaysian hotel industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. A more comprehensive management strategy and method is needed in rebuilding the hotel industry post COVID-19 pandemic that hit the whole world

The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data wasÂ analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010Â to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market

Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).Â As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.

Impact of COVID19 towards Hotel Industry in Malaysia ZULKARNAIN, SITI HAFSAH; Mohd Azuan Mohd Alias2; Zakiyah Hasan; Mustafa Kamal Mat; Abdol Samad Nawi
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 3 (2022): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v2i3.9739

The hotel industry is one of the important economic sectors as a driver of national economic growth as large investments continue to flow into its development around the world. Therefore, the tourism sector is an important driver that affects the economy of a country. The main objective of this research is to identify the relationship between the hotel industry and the impact of COVID-19 on economic growth in Malaysia. Findings obtained from this research of previous studies show that the COVID-19 pandemic has had a huge impact and may collapse the operating system of the hotel industry. Based on the comprehensive review of the related literature this research finds that the key issues and challenges faced by the COVID-19 pandemic in the Malaysian hotel industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. A more comprehensive management strategy and method is needed in rebuilding the hotel industry post COVID-19 pandemic that hit the whole world

The Economic Stimulus Package to Boost Malaysia Property Market (Post COVID-19) Nawi, Abdol Samad; Alias, Mohd Azuan Mohd; Mat, Mustafa Kamal; Hasan, Zakiyah; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10590

The purpose of this study was to see how the Economic Stimulus Package impacted the Malaysia property market. The impact of the Overnight Policy Rate (OPR) on the property market was studied as a case study. The data wasÂ analyzed using the Ordinary Least Squares method (OLS) and covered the years 2010Â to 2020. It was discovered that OPR has a positive sign in relation the property market, and the Granger Causality Test demonstrates that OPR causes the volume of transactions in the property market. According to the study, the government should continue to provide the essential stimulus package to boost growth in the Malaysia Property Market

Impact of COVID-19 in Malaysia Economy from Perspectives of Demand, Supply and Games Theory Nawi, Abdol Samad; Mat, Mustafa Kamal; Ikhsan, Nurzaki; Zulkarnain, Siti Hafsah
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 1 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i1.10592

The COVID-19 also known as coronavirus pandemic, is an ongoing pandemic caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2).Â As latest update, 13th December 2022, 650 million cases have been reported worldwide, with nearly 6.65 million deaths recorded so far. It is expected the cases will be increased in the future. With pandemic COVID-19 still ongoing, the cases keep increasing, it has affected economies globally, including Malaysia. In Malaysia, from microeconomics perspective, COVID-19 has led to a surge in demand for healthcare particularly face masks. Tremendous demand for face masks leads to government-imposed price control, which government enforced price ceiling for face masks. Furthermore, panic buying in Malaysia is led to disruption in demand and supply distribution systems. This kind of behaviour related to game of theory in microeconomics point of view that indirectly contribute to disruption in demand and supply, which leads to bullwhip effect in Malaysia.

Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Nasution, Muhammad Dharma Tuah Putra; Qamariah, Inneke; Zulkarnain, Siti Hafsah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.

Rethinking Guest Experience Drivers in Hospitality: A Guest-Centered Perceived Asset Performance Model Nugraha, Siti Yulia Irani; Susanto, Eko; Widyastuti, Sri Utari; Zulkarnain, Siti Hafsah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.615

This study investigates how contemporary experience drivers—digital guest experience, sustainability perception, brand authenticity, and service personalization—shape perceived asset performance and customer loyalty in the Indonesian hospitality context. Using data collected from 367 hotel guests across Indonesia, the research develops and tests an integrated structural model grounded in Experience Economy Theory, Service-Dominant Logic, and Customer Engagement Theory. While prior literature often assumes that all experience drivers uniformly enhance guest value, this study reveals a more nuanced mechanism: some drivers (e.g., authenticity, personalization) directly influence experiential value, while others (notably digital guest experience) primarily drive customer engagement. The findings identify experiential value and customer engagement as critical mediators that link experience design to perceived asset performance. Specifically, the study demonstrates that guest engagement is essential for converting technological features into favorable asset evaluations. By shifting the focus from traditional financial metrics to guest-centered perceived asset performance, this research emphasizes the psychological and emotional dimensions of hospitality value. Theoretical contributions include clarifying differentiated experience pathways and empirically validating a guest-centric model of asset performance. For practitioners, the results highlight the need to align digital innovation with emotionally resonant service strategies to foster loyalty in emerging hospitality markets like Indonesia.

Analyzing the Impact of Systems, Human Capital, and Anti-Bribery Practices on Business Satisfaction: The Case of Halal Certification in Indonesia Fauziah, Fauziah; Muchtar, Ibnu Hasan; Esquivias, Miguel Angel; Zulkarnain, Siti Hafsah; Maharani, Rosa Melia; Wulandari, Novita Eka
Journal of Islamic Monetary Economics and Finance Vol. 12 No. 1 (2026)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v12i1.2579

Maintaining good service quality in halal certification procedures has become crucial as the demand for halal products grows globally. Focusing on Indonesia, this study investigates the relationship between firm satisfaction with halal certification services and support systems, human capital, and anti-bribery practices. The study uses Structural Equation Modelling (SEM) and the SERVQUAL framework to analyze survey data from 2,367 businesses with halal certifications in 32 Indonesian provinces. The aim is to reveal the determinants of satisfaction and the impact of institutional performance on service delivery. The findings demonstrate that employees with responsiveness, empathy, assurance, and good communication significantly improve not only the perceived quality of services but also the efficacy of anti-bribery initiatives. Meanwhile, support systems that enhance employee performance and customer satisfaction include sufficient equipment, transparent quality control, and complaint procedures. These findings highlight that integrity and professionalism are just as important as technical systems to make certification successful. This study provides insights for certifying organizations and legislators in formulating strategies to boost the competitiveness of Indonesia's halal market, increase efficiency, and build confidence. Strengthening institutional capacity and reducing bureaucratic barriers can help ensure a more reliable and business-friendly certification ecosystem. ACKNOWLEDGMENT This work was supported by Airlangga University under the Research Scheme “Penelitian Unggulan Halal” (Grant Number: 63/ST/UN3. HALAL/PT.March 01, 2024).

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