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All Journal Jurnal Cahaya Mandalika Proceeding National Conference Business, Management, and Accounting (NCBMA)
Aristo, Benny
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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BRANDING IMPACT IN HOSPITALS Wuisan, Dewi; Bernarto, Innocentius; Bambang, Robertus Maria; Antonio, Ferdi; Aristo, Benny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to explore the influence of hospital branding on patient perception, satisfaction, and loyalty. A strong hospital brand can enhance patient trust and satisfaction, which in turn increases patient loyalty. The material presented includes an introduction to the brand and its impact on the hospital. The participants included 104 individuals from all Siloam hospital group hospitals who hold managerial positions, including doctors and healthcare professionals. This result indicates the importance of effective brand management in the healthcare sector to achieve competitive advantage, with 90% of participants understanding this. These findings have practical implications for hospital managers in developing marketing strategies focused on brand building and strengthening.
BRANDING IMPACT IN HOSPITALS Wuisan, Dewi; Bernarto, Innocentius; Bambang, Robertus Maria; Antonio, Ferdi; Aristo, Benny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the influence of hospital branding on patient perception, satisfaction, and loyalty. A strong hospital brand can enhance patient trust and satisfaction, which in turn increases patient loyalty. The material presented includes an introduction to the brand and its impact on the hospital. The participants included 104 individuals from all Siloam hospital group hospitals who hold managerial positions, including doctors and healthcare professionals. This result indicates the importance of effective brand management in the healthcare sector to achieve competitive advantage, with 90% of participants understanding this. These findings have practical implications for hospital managers in developing marketing strategies focused on brand building and strengthening.
Exploring the Link Between Creativity and Entrepreneurial Intentions: Evidence from Design Student at Universitas XYZ, Tangerang, Indonesia Aristo, Benny; Duque, Joshua C.A.T.
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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This research investigates the correlation between creativity and the aspiration to pursue entrepreneurship, an essential area for individuals looking to innovate and create new products or services. The focus is on understanding how creativity, coupled with the willingness to take risks and entrepreneurial self-confidence, influences the intention to start a business. Utilizing a quantitative methodology, data was collected from 184 design students at Universitas XYZ located in Tangerang Indonesia. The study employs structural equation modelling to examine the construct relationships within the theoretical framework, with SmartPLS v.4.0.8.4 used for data analysis. The results indicate that entrepreneurial self-confidence significantly predicts the intention to become an entrepreneur. However, creativity and the tendency to take risks do not show a significant impact on entrepreneurial aspirations. This research contributes to the existing body of knowledge on the factors driving entrepreneurial intentions and details the relationship between creativity and the desire to embark on an entrepreneurial journey. The findings have significant implications for the design of programs aimed at fostering entrepreneurial skills
Co-Authors Antonio, Ferdi Bambang, Robertus Maria Duque, Joshua C.A.T. Innocentius Bernarto, Innocentius Wuisan, Dewi