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All Journal Jurnal Kesehatan Manarang Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Syamsurizal , Syamsurizal
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Nursing Public Health

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Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal , Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Video Intervention In Health Education Use Case Study To Improve Understanding Of Tuberculosis Mustopa, Raden; Damris, Damris; Syamsurizal , Syamsurizal; Guspianto, Guspianto
Jurnal Kesehatan Manarang Vol 11 No 2 (2025): August 2025
Publisher : Politeknik Kesehatan Kemenkes Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33490/jkm.v11i2.1794

Abstract

Tuberculosis is a deadly infectious disease in the world. Five countries account for 56% of the world total: India (26%), Indonesia (10%), China (6.8%), the Philippines (6.8%) and Pakistan (6.3%). One of the biggest challenges in controlling TB is the lack of public knowledge about how it is transmitted, early symptoms, and the importance of undergoing complete treatment. The shift from traditional health promotion methods to digital media, especially video, offers a more engaging and effective way of conveying health information. This research uses a quantitative approach with a pre-test and post-test design without a control. This study involved 175 respondents who lived around TB patients, selected purposively on 5–30 June 2024 in the Pakuanbaru Health Center and Putriayu Health Center areas, Jambi City. Data analysis was carried out using the T-Test to measure changes in knowledge before and after the educational intervention. The results showed that the average pre-test score was 66 with a minimum score of 27 and a maximum of 93. After the intervention, the average post-test score increased significantly to 85, with a minimum score of 60 and a maximum of 100. Statistical analysis showed a significant increase in participant knowledge, with an average difference in scores between the pre-test (mean = 9.97; SD = 2.010) and post-test (mean = 12.79; SD = 2.186). The t-test produced a significance value (p <0.01), indicating that the video intervention had a positive impact on increasing participants' understanding of the educational material presented.
Co-Authors Almeyra Azarine Hadityaputri Damris, Damris Erwin Permana Firza Intania Azzahra Guspianto Guspianto Mustopa, Raden