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All Journal AGROMIX Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat
Tifani, Aaz Azamudin
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing

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Upaya Peningkatan Ekonomi Petani Mangga Gedong Gincu melalui Pelatihan Pemasaran Digital dan Penguatan Identitas Merek (Branding) Umyati, Sri; Dinar, Dinar; Tifani, Aaz Azamudin; Zakiyyah, Siti Sofyatun
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.14596

Abstract

Mangga gedong gincu merupakan salah satu komoditas unggulan di Kabupaten Majalengka. Salah satu wilayah yang menjadi sentra mangga gedong gincu di Kabupaten Majalengka adalah Kecamatan Jatitujuh. Produktivitas mangga gedong gincu di kecamatan ini cenderung stabil setiap tahunnya. Namun, petani di lokasi sentra budidaya seringkali dihadapkan dengan beberapa permasalahan klasik pada saat panen raya tiba. Banyak buah mangga yang belum dapat termanfaatkan dengan maksimal terutama untuk mangga reject. Pengolahan mangga gedong gincu saat ini masih sangat terbatas dan masih perlu inovasi pengembangan produk. Maka untuk itu, perlu dilakukan kegiatan yang dapat mengarahkan petani untuk dapat mengembangkan keterampilan pengolahan produk, kemampuan manajemen kelompok, dan keterampilan pemasaran produk guna meningkatkan ekonomi keluarga petani di lokasi tersebut. Kegiatan pengabdian kali ini diarahkan pada pemasaran produk yang berbasis digital dan penguatan identitas merek (branding). Minimnya pengetahuan masyarakat akan kedua hal tersebut mendorong tim pengabdian untuk melakukan penyuluhan dan pelatihan digital marketing dan penguatan identitas merek. Jika masyarakat paham akan pentingnya kedua hal tersebut, maka ini diharapkan dapat mendorong motivasi masyarakat untuk dapat mengaplikasikannya terutama untuk bisnis pengolahan mangga gedong gincu. Kegiatan ini dilaksanakan melalui tiga tahapan mulai dari tahap persiapan, pelaksanaan, dan evaluasi akhir. Hasil kegiatan yang dilakukan menunjukan peningkatan pengetahuan masyarakat petani akan pentingnya digital marketing dan penguatan identitas merek. Hal ini tercermin dari antusiasme masyarakat untuk mencari informasi sendiri terkait digital marketing maupun penguatan identitas produk setelah kegiatan ini dilakukan serta dimilikinya akun-akun pemasaran produk mangga gedong gincu.
Growth and yield response of three lettuce varieties (Lactuca sativa L.) with different lighting durations in hydroponic cultivation Wijaya, Acep Atma; Sukmasari, Miftah Dieni; Nugraha, Dadan Ramdani; Harti, Adi Oksifa Rahma; Tifani, Aaz Azamudin; Sukma, Robi Bastian; Andayani, Sri Ayu

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.6045

Abstract

Introduction: Lettuce ( Lactuca sativa L.) is a popular vegetable plant in Indonesia. This is because the demand for lettuce continues to increase and lettuce plants can be planted with a hydroponic system that is currently in great demand by the community, especially generation Z (Gen Z). In meeting the demand for lettuce, lettuce is planted hydroponically. Planting in a hydroponic system often does not pay attention to the intensity of light that can be received by plants due to the shade from the GreenHouse or UV plastic used, so that plants cannot grow optimally. The purpose of this study was to find the most suitable lettuce varieties planted hydroponically at various irradiation times as well as the most appropriate long light for lettuce plant growth and to analyze the relationship between characters with the yield for indirect selection. Methods: The study was conducted at the GreenHouse Arsy Hydroponic using a Completely Randomized Design (CRD) factorial pattern. 3 lettuce varieties and 4 long light treatments were the treatments in this study. The relationship between characters was analyzed using correlation analysis. Results: The results of the study showed that the Cos and Batavia varieties can generally be used for planting with a light duration of more than 12 hours compared to the Oakleaf variety. Light duration of less than 12 hours is not recommended because it will cause the plant height to be higher, especially for the Oakleaf variety. In the indirect selection process to obtain high-yielding varieties in the hydroponic system by providing light duration and varieties can be selected from the characteristics of the number of leaves, leaf width and root length which have a significant positive correlation. Conclusion: The results of the study showed that selecting the appropriate variety can increase optimal crop yields. Information on the relationship between plant characteristics is very important to increase the effectiveness of selection.
Co-Authors Acep Atma Wijaya, Acep Atma Dinar, Dinar Harti, Adi Oksifa Rahma Nugraha, Dadan Ramdani sri ayu andayani, sri ayu Sukma, Robi Bastian Sukmasari, Miftah Dieni Umyati, Sri Zakiyyah, Siti Sofyatun