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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Journal of Industrial System Engineering and Management Integrasi: Jurnal Ilmiah Teknik Industri JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Negara, Palmadi Putri Surya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Transportation

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Evaluasi Kepuasan Pelanggan terhadap Fitur Aplikasi X Menggunakan Metode Servqual Wahyudi, Bayu; Agustino, Salindra; Negara, Palmadi Putri Surya; Mahmud, Ahya
Integrasi: Jurnal Ilmiah Teknik Industri Vol 10 No 2 (2025): Integrasi : Jurnal Ilmiah Teknik Industri
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/integrasi.v10i2.1234

Abstract

Kepuasan pelanggan merupakan faktor penting dalam menjaga keberlanjutan perusahaan, termasuk pada layanan berbasis aplikasi digital. Aplikasi X dengan jumlah unduh lebih dari 1 juta kali hadir sebagai inovasi layanan otomotif untuk memberikan kemudahan bagi pengguna, namun tingkat kepuasan pelanggan terhadap fitur-fiturnya perlu dievaluasi. Dimana masih ditemukan banyak komentar atau penilaian negatif terhadap layanan yang diberikan oleh Aplikasi X, terutama di Play Store. Sehingga diperlukan analisis mendalam mengenai penilaian persepsi dan penyebab rendahnya kepuasan pengguna tersebut. Penelitian ini ingin mengidentifikasi kepuasan pengguna layanan Aplikasi X sebagai kontribusi praktis dalam menyusun strategi peningkatan layanan menggunakan metode servqual. Penelitian ini melibatkan 300 pengguna aktif aplikasi X di kota Palembang pada periode Juli–Oktober 2023 dengan teknik purposive sampling. Analisis menunjukkan seluruh dimensi memiliki nilai gap negatif, kecuali satu atribut pada dimensi responsiveness (X3.4) dengan nilai positif sebesar 0,05. Dimensi dengan gap negatif terbesar adalah empathy (–1,80), diikuti oleh reliability, tangible, dan assurance, yang mengindikasikan bahwa aplikasi belum sepenuhnya memenuhi harapan pengguna. Hal ini disebabkan oleh tampilan visual aplikasi yang dianggap kurang menarik, sering terjadi gangguan teknis, bug, lambat respon, serta keraguan pengguna mengenai keamanan data pribadi. Berdasarkan temuan ini, maka sangat disarankan bahwa kualitas layanan aplikasi X masih perlu ditingkatkan.
Integrating Digitalization in Supply Chain Performance Evaluation of the Zinc Industry through the Analytic Network Process (ANP) Fole, Asrul; Safitri, Khoerun Nisa; Aini, Nurul; Negara, Palmadi Putri Surya
Journal of Industrial System Engineering and Management Vol. 4 No. 2 (2025): Journal of Industrial System Engineering and Management (Edisi November)
Publisher : PT. SAFARI AMALIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56882/jisem.v4i2.55

Abstract

The zinc industry faces significant challenges in improving supply chain performance due to complex production, distribution, and quality control systems, as well as uneven digitalization that limits real-time monitoring and decision-making. This study develops a digitalization-based supply chain performance evaluation model using the Analytic Network Process (ANP) to determine priority weights of key performance indicators (KPIs). Data were collected from 15 industry experts with 15–20 years of experience. The analysis shows that Reliability (0.32) and Cost Efficiency (0.26) are the most influential dimensions, followed by Responsiveness (0.19), Flexibility (0.13), and Asset Management (0.10). The highest-priority KPIs are On-Time Delivery (0.0518) and Order Fulfillment Rate (0.0506), while Capacity Utilization Ratio (0.0033) has the lowest weight. Integrating digital systems such as ERP, IoT, and MES enhances real-time visibility, data accuracy, and responsiveness—reducing production delays by 18%, improving logistics cost efficiency by 12%, and increasing delivery reliability by 20%. The ANP-based model thus provides an objective, data-driven foundation for continuous performance improvement and strategic decision-making.
ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH IN DETERMINING PRODUCT-BASED MARKETING STRATEGIES FOR MSMEs Nurfadila, Agustin Rani; Varian, Ahmad; Negara, Palmadi Putri Surya; Dwicahyo, Agung
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 9 No. 3 (2025): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v9i3.7071

Abstract

One of the priorities of development in the Government Work Plan is the development of Micro, Small, and Medium Enterprises (MSMEs). This research aims to formulate a marketing strategy for the MSME engaged in processing rengginang in Mojopitu Village, Slahung District, Ponorogo Regency, in order to enhance competitiveness and expand market reach. MSMEs play a strategic role in the regional economy, especially in creating jobs and driving economic growth. One of the MSMEs in Mojopitu Village produces rengginang, which still faces various challenges in marketing. The method used is the Analytical Hierarchy Process (AHP) supported by Microsoft Excel to analyze the best marketing strategies based on interviews with experts and MSME practitioners. Primary data was obtained through direct interviews, while secondary data was collected from literature reviews and related reports. The research results indicate that the main factor with priority is the product with a maximum weight of 0.666, showing that product innovation and quality play a key role in business success. Regarding the objectives, it is argued that increasing sales with a weight of 0.818 is the top priority, and that marketing strategies should focus on increasing sales volume. The most effective alternative strategy is digital marketing with a maximum weight of 0.620. This suggests that the use of technology and digital platforms is a key step in enhancing competitiveness and achieving marketing goals. Therefore, it is recommended to prioritize product innovation, increase sales, and trigger digital marketing strategies to enhance competitiveness and sustainable growth.
Analisis Dampak Perspektif Pelaku Usaha dan Tim RPA Ponorogo Terhadap Implementasi Sertifikasi Halal Menggunakan Structural Equation Modeling (SEM) Negara, Palmadi Putri Surya; Kholis, Muhammad Nur; Nurfadila, Agustin Rani; Wahyudi, Bayu
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 13 No 1 (2025): Maret
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2025.v13.i01.p11

Abstract

Products with halal certification have become a decisive factor in consumer purchasing decisions, driven by growing public awareness regarding the halal status of food and beverages. This phenomenon aligns with the implementation of the Halal Product Assurance Law that came into effect on October 17, 2019, which is mandatory for all business entities, including large, medium, small, and micro enterprises. In this context, halal supply chains are partly evaluated based on raw materials that comply with halal rules and requirements established by the Indonesian Ulema Council (Majelis Ulama Indonesia / MUI). This situation encourages culinary business operators in Ponorogo Regency to raise awareness about producing food with Halal certification. Satay, as a culinary product with chicken meat as its main component, requires special attention regarding the perspectives of Chicken Slaughterhouse (RPA) business operators on halal certification, given their position as providers of basic ingredients in the production chain. The implementation of these regulations has generated various responses from entrepreneurs, including RPA managers. This study aims to explore the perspectives of RPA managers on the implementation of halal certification in the Ponorogo area and the factors that influence their views. A qualitative approach was applied in this research, with data collection through direct observation, in-depth interviews, and documentation. The analysis results indicate that external elements play a dominant role in shaping perspectives that subsequently form the basis for individual actions.
Co-Authors Agung Dwicahyo Agustin Rani Nurfadila Agustino, Salindra Aini Nurul Asrul Fole Bayu Wahyudi Khoerun Nisa Safitri Mahmud, Ahya Muhammad Nur Kholis, Muhammad Nur Varian, Ahmad