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All Journal Journal of Consumer Science Jurnal Taman Vokasi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Sari, Sefni Novita
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Automotive Engineering Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Integrasi Pendidikan Kewirausahaan: Strategi Eksplorasi Karir Mahasiswa Universitas Baiturrahmah Sari, Sefni Novita; Rahmi, Yuri; Siregar, Eva Anzani; Evanita, Susi; Armiati, Armiati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.26171

Abstract

The university as an educational institution has an important role to play in preparing the younger generation to become successful entrepreneurs. The study aims to analyze the integration of entrepreneurial education into the career exploration strategy of Baiturrahmah University students. The research uses qualitative descriptive methods with data collection techniques through interviews. The research informant is an entrepreneurship lecturer and a student at Baiturrahmah University. The research shows that Baiturrahmah University has implemented a variety of entrepreneurial education integration strategies and such strategies have had a positive impact on students in exploring their careers including improving their understanding of the world of work and entrepreneurship opportunities, developing the skills and knowledge needed, boosting confidence and building networks and connections. Recommendations for the integration of entrepreneurship education at Baiturrahmah University can be more effective in helping students to their career goals and contribute to the development of enterprise in Indonesia.
Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision Sari, Sefni Novita; Susanti, Dessi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.317-342

Abstract

Background: Recently, the demand for halal cosmetic goods has significantly expanded, particularly among Generation Z customers in West Sumatera, Indonesia. Notwithstanding their robust religious base, the understanding of halal cosmetics is still fairly confined. Purpose: This study analyze the impact of halal knowledge and religiosity on consumer behavior, with halal awareness as a mediating variable. Method: This research used a quantitative research design with a survey approach. The sampling technique applied purposive sampling based on certain criteria in accordance with the research objectives. The number of respondents collected was 384 people. Data were analyzed using Structural Equation Modeling (SEM). Findings: Halal knowledge and religiosity positively influence halal awareness, significantly impacting consumer behavior. Additionally, halal awareness mediates the junction of halal knowledge, religiosity, and consumer behavior. Conclusions: The results highlight the need to educate Generation Z about halal certification and criteria to raise their knowledge and propensity toward halal cosmetics. Research implications: This study provides important information for halal cosmetics producers, marketers, and legislators to help them develop effective strategies to reach young Muslim customers. Price sensitivity, brand loyalty, and the impact of online marketing on halal consumer behavior are further topics that should be explored in future studies.
Analisis Kesiapan Berwirausaha Mahasiswa Kewirausahaan: Studi Kualitatif pada Konteks Pendidikan Tinggi Mu'tamim, Nurul; Sari, Sefni Novita
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.31364

Abstract

This study is motivated by the gap between formal entrepreneurship education and the actual readiness of students to become entrepreneurs. The aim of this study is to explore the entrepreneurial readiness of 2024 entrepreneurship students at Universitas PGRI Sumatera Barat. A descriptive qualitative approach was used, with purposive sampling for participant selection. Data were collected through in-depth interviews, participatory observation, and document analysis, then analyzed using interactive analysis techniques. The results reveal that student readiness is shaped through complex interactions between internal motivation, self-efficacy, campus and family support, and project-based learning experiences. However, challenges such as fear of failure and lack of practical experience remain key obstacles. This study highlights the need for contextual, practical, and socially integrated entrepreneurship education. The implication is the importance of strengthening the curriculum and campus entrepreneurial ecosystem to produce graduates who are genuinely prepared to compete in the business world.
The effect of relative advantage and e-wom on consumer attitudes in online shopping mediated by trust Saputra, Febry Elbi; Sari, Sefni Novita; Evanita, Susi
Jurnal Taman Vokasi Vol 13 No 1 (2025): In Press
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jtvok.v13i1.19296

Abstract

This study aims to analyze the effect of relative advantage and Electronic Word of Mouth (E-WOM) on consumer attitudes in online shopping with trust as a mediating variable. Given the rapid growth of e-commerce in Indonesia, understanding the factors that shape consumer trust and purchasing decisions is crucial for businesses and policymakers. This study uses a quantitative approach with a descriptive survey method. Data was collected through an online questionnaire from 114 respondents selected using the purposive sampling technique. The research model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test the direct relationship and mediation between variables. The results show that relative advantage and E-WOM have a positive and significant effect on consumer trust, which in turn affects their attitude towards online shopping. The role of trust mediation strengthens the relationship between these factors and consumer attitudes, emphasizing that trust is the main determinant in shaping consumers' positive perceptions of e-commerce transactions. The implications of the findings of this study provide theoretical insights into the mechanism of consumer trust in e-commerce as well as practical recommendations for businesses to improve product advantage and manage customer reviews effectively. In addition, policymakers are encouraged to implement stricter regulations related to transaction security, data protection, and consumer rights to create a more trusted digital market ecosystem. Further research is suggested to expand the scope of demographics and add other variables, such as risk perception and user experience, to gain a more comprehensive understanding of consumer behavior in e-commerce.
Co-Authors Armiati Dessi Susanti Mu'tamim, Nurul Rahmi, Yuri Saputra, Febry Elbi Siregar, Eva Anzani Susi Evanita