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All Journal Jurnal Taman Vokasi IRJE (Indonesian Research Journal in Education)
Saputra, Febry Elbi
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Humanities Automotive Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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The effect of relative advantage and e-wom on consumer attitudes in online shopping mediated by trust Saputra, Febry Elbi; Sari, Sefni Novita; Evanita, Susi
Jurnal Taman Vokasi Vol 13 No 1 (2025): In Press
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jtvok.v13i1.19296

Abstract

This study aims to analyze the effect of relative advantage and Electronic Word of Mouth (E-WOM) on consumer attitudes in online shopping with trust as a mediating variable. Given the rapid growth of e-commerce in Indonesia, understanding the factors that shape consumer trust and purchasing decisions is crucial for businesses and policymakers. This study uses a quantitative approach with a descriptive survey method. Data was collected through an online questionnaire from 114 respondents selected using the purposive sampling technique. The research model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test the direct relationship and mediation between variables. The results show that relative advantage and E-WOM have a positive and significant effect on consumer trust, which in turn affects their attitude towards online shopping. The role of trust mediation strengthens the relationship between these factors and consumer attitudes, emphasizing that trust is the main determinant in shaping consumers' positive perceptions of e-commerce transactions. The implications of the findings of this study provide theoretical insights into the mechanism of consumer trust in e-commerce as well as practical recommendations for businesses to improve product advantage and manage customer reviews effectively. In addition, policymakers are encouraged to implement stricter regulations related to transaction security, data protection, and consumer rights to create a more trusted digital market ecosystem. Further research is suggested to expand the scope of demographics and add other variables, such as risk perception and user experience, to gain a more comprehensive understanding of consumer behavior in e-commerce.
The evaluation of the educational webinar program of the learning community of guru penggerak through CIPP model Saputra, Febry Elbi; Mutamin, Nurul; Oktaviani, Wiltri; Hasanah, Ulfah Yuziya; Susanti, Dessi
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.33584

Abstract

This research aims to evaluate the educational webinar program by the learning community of Guru Penggerak in Mukomuko Regency. This quantitative research used CIPP evaluation model study by Stufflebeam with a survey approach. In collecting the data, this research used a questionnaire with descriptive statistical analysis distributed through Google Forms to webinar participants. The findings indicated tha: (1) the context aspect indicates that the webinar program can meet the needs of teachers on webinar themes that are relevant to current educational issues and are easy to implement; (2) the input aspect indicates that the organizer of the educational webinar can present competent sources, material, and adequate facilities to the participants; (3) the process aspect indicates that the webinar implementation flow has been in line with the overall plan; and (4) the product aspect indicates that there is a significant improvement in the participants' understanding after attending the webinar. Overall, the contextual aspects indicated that the webinar program was necessary. The themes discussed in the webinars were relevant to current educational issues and had prospects to be applied in teacher learning practices.  
Co-Authors Dessi Susanti Hasanah, Ulfah Yuziya Mutamin, Nurul Oktaviani, Wiltri Sari, Sefni Novita Susi Evanita