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All Journal Indonesian Journal of Adult and Community Education (IJACE) Journal of Nonformal Education
Inoue, Hiromu
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Humanities Education Social Sciences Other

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Intervention of the Cimahi City MSME Community through Collaborative and Participatory Training in Supporting Business Sustainability Sodikin, Sodikin; Ardiwinata, Jajat Sudrajat; Komar, Oong; Sukmana, Cucu; Mutamam, Mohamad Hadi Ali; Inoue, Hiromu
Indonesian Journal of Adult and Community Education Vol 7, No 1 (2025): in progress
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijace.v7i1.85256

Abstract

This study aims to analyze community interventions for Micro, Small, and Medium Enterprises (MSMEs) in Cimahi City through collaborative and participatory training to support business sustainability. The focus of the study is directed at identifying structural and functional problems faced by MSMEs in the context of collaboration and participation, as well as exploring how community-based training contributes to building business capacity and resilience. This study uses a qualitative approach with data collection techniques through observation, in-depth interviews, and Focus Group Discussions (FGD) involving MSME actors and community facilitators in Cimahi City. The results of the study showed three main findings: (1) The identification of various business problems stemming from the low intensity of collaboration and lack of active participation of MSMEs in community activities; (2) The mapping of solutions based on local needs, including through the implementation of collaborative training, strengthening business networks, and optimizing the role of the community as a shared learning space; and (3) Proven community contribution in encouraging the sustainability of MSME businesses through the process of collective learning, sharing experiences, and increasing managerial capacity and business innovation. The impact of this study shows that collaborative and participatory training approaches facilitated by the community have high effectiveness in strengthening the sustainability of MSMEs. This intervention model can be replicated in other regions as a systematic and sustainable local empowerment-based development strategy.
Digital Literacy Transformation: Digital Marketing Competence for Micro, Small, and Medium Enterprises (MSMEs) Santoso, Budi; Hufad, Achmad; Wahyudin, Uyu; Inoue, Hiromu
Journal of Nonformal Education Vol. 10 No. 2 (2024): Equivalency education and community education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i2.11586

Abstract

The construction of the digital marketing transformation model is the result of input from several stakeholders, namely empirical condition analysis, theoretical studies, and in-depth studies of the results of the training so that the essence of digital marketing training is obtained in increasing the income of business actors. Marketing issues for business actors are the most important part of influencing the progress of a business, this is influenced by good communication skills. The digital era 4.0 encourages business people to always be adaptive to technology, especially when used as a marketing strategy for a business. Initially, small business actors were not very responsive to technological conditions, but Covid 19 had an impact on the sustainability of their businesses and only technology-adaptive business actors were still surviving. This research reveals a training model that can be used by the community or government in transforming digital marketing capabilities for small businesses. Qualitative research methods are used to uncover arguments, theoretical analysis, and empirical conditions that occur in society through interviews, documentation, and observation techniques. The results of the study show that this conceptual model can work well and is able to solve the financial problems of business actors if careful assistance is carried out involving various parties.
Co-Authors Achmad Hufad Ardiwinata, Jajat Sudrajat Cucu Sukmana, Cucu Dwi Budi Santoso Mutamam, Mohamad Hadi Ali Oong Komar Sodikin Sodikin Uyu Wahyudin