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All Journal Indonesian Journal of Adult and Community Education (IJACE) Journal of Nonformal Education
Inoue, Hiromu
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Humanities Education Social Sciences Other

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Intervention of the Cimahi City MSME Community through Collaborative and Participatory Training in Supporting Business Sustainability Sodikin, Sodikin; Ardiwinata, Jajat Sudrajat; Komar, Oong; Sukmana, Cucu; Mutamam, Mohamad Hadi Ali; Inoue, Hiromu
Indonesian Journal of Adult and Community Education Vol 7, No 1 (2025): in progress
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijace.v7i1.85256

Abstract

This study aims to analyze community interventions for Micro, Small, and Medium Enterprises (MSMEs) in Cimahi City through collaborative and participatory training to support business sustainability. The focus of the study is directed at identifying structural and functional problems faced by MSMEs in the context of collaboration and participation, as well as exploring how community-based training contributes to building business capacity and resilience. This study uses a qualitative approach with data collection techniques through observation, in-depth interviews, and Focus Group Discussions (FGD) involving MSME actors and community facilitators in Cimahi City. The results of the study showed three main findings: (1) The identification of various business problems stemming from the low intensity of collaboration and lack of active participation of MSMEs in community activities; (2) The mapping of solutions based on local needs, including through the implementation of collaborative training, strengthening business networks, and optimizing the role of the community as a shared learning space; and (3) Proven community contribution in encouraging the sustainability of MSME businesses through the process of collective learning, sharing experiences, and increasing managerial capacity and business innovation. The impact of this study shows that collaborative and participatory training approaches facilitated by the community have high effectiveness in strengthening the sustainability of MSMEs. This intervention model can be replicated in other regions as a systematic and sustainable local empowerment-based development strategy.
The Influence of Digital Economic Literacy on Digital Marketing Competence for Women's Communities in Rural Areas Purnomo, Purnomo; Sutarni, Nani; Nuraeni, Lenny; Komara, Diemas Arya; Inoue, Hiromu
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.32300

Abstract

Background  The digital divide persists in rural Indonesia, where many women entrepreneurs remain largely excluded from digital economic activities. This gap is particularly urgent because it restricts women-led MSMEs from competing effectively in an increasingly digital marketplace. Research Urgency  Addressing this gap is urgently needed as low digital economic literacy among housewives in rural areas continues to hinder effective digital marketing practices. Therefore, targeted interventions are necessary to strengthen digital capabilities within rural women's communities. Research Objectives  This study analyzes the influence of digital economic literacy on digital marketing competency among women in the Local Hero Community in Lampegan Village, Ibun District, Bandung Regency, Indonesia. Research Method  A quantitative approach with a survey method was employed. Questionnaires using a Likert scale (1–5) were distributed to all 25 members (census study) of the Local Hero Women's Community. Data were processed using simple linear regression analysis. Research Findings  Digital economic literacy positively and significantly influences digital marketing competency (R² = 0.715; p < 0.001; t-calculated = 7.953 > t-table = 1.714). Digital economic literacy explains 71.5% of variance in digital marketing competency, with the regression equation Y = 10.354 + 0.867X. Research Conclusion  Strengthening digital economic literacy significantly improves rural women's digital marketing competencies. The WanojaMart local marketplace serves not merely as a transactional platform but as a digital economic school, supporting sustainable women's empowerment aligned with SDG 5 (Gender Equality) and SDG 8 (Decent Work and Economic Growth). Research Novelty  This study uniquely connects digital economic literacy with a locally embedded digital ecosystem (WanojaMart marketplace), demonstrating that effective women's empowerment requires a context-specific supportive network, not merely access to technology.
Co-Authors Ardiwinata, Jajat Sudrajat Cucu Sukmana, Cucu Komara, Diemas Arya Lenny Nuraeni, Lenny Mutamam, Mohamad Hadi Ali Nani Sutarni Oong Komar Purnomo Purnomo Sodikin Sodikin