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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Muhammad Hafizhan Fakhri
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PPN & PPNBM: SUBJEK, OBJEK SERTA MEKANISME DI INDONESIA Elvina Zailanty Harahap; Muhammad Hafizhan Fakhri; Ocha Pratika; Dini Vientiany
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 4 (2024): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The aim of the research is to increase information regarding VAT and PPnBM. This research uses descriptive research with a qualitative approach. VAT is a tax on consumption of goods and services in the customs area which is imposed in stages in each production and distribution channel. PPnBM is a tax levied on the delivery of BKP which is a luxury item. The VAT rate is regulated as follows: 10% .0%, specifically VAT on exports of Taxable Goods. The PPnBm rate is set at a minimum of 10% and a maximum of 200%. The basis for PPnBM is based on Law Article 8 No. 42 of 2009 concerning the 3rd Amendment to Law no. 8 of 1983.
Optimalisasi Media Sosial dan E-commerce sebagai Strategi Pemasaran Produk: Studi Kasus pada Toko UD Kartini Arif Hidayat Lubis; Muhammad Hafizhan Fakhri; Zainarti Zainarti
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2541

Abstract

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt social media and e-commerce-based marketing strategies to expand market reach. This study analyzes the use of social media and e-commerce by Toko UD Kartini as a product marketing strategy. Using a descriptive qualitative method through interviews and observations, it was found that the store relies solely on WhatsApp, without utilizing catalog features or other platforms such as Instagram and online marketplaces. The main challenges include limited human resources and lack of promotional channel diversification. Therefore, digital development strategies such as optimizing WhatsApp Business, using social media actively, and enhancing digital marketing skills are needed to support business growth in the digital era.
Optimalisasi Identitas Visual melalui Media Sosial untuk Meningkatkan Strategi Digital Marketing UMKM: Studi Kasus Warung Ibu Marni Adinda Putri Kamalia; Arif Hidayat Lubis; Farida Syah Damanik; Muhammad Hafizhan Fakhri; Hotmatua Paralihan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3298

Abstract

The development of digital technology encourages MSMEs to adapt through social media-based marketing strategies and strengthening their visual identity. This study aims to analyze the role of visual identity and social media as digital marketing instruments in MSME development, using a case study of Warung Ibu Marni in Simalungun. The method used is descriptive qualitative through interviews, observation, and documentation. The results show that a consistent visual identity strengthens brand image, while social media effectively expands promotion and interaction with consumers. The integration of the two increases business visibility, customer networks, and the sustainable growth of MSMEs. Thus, visual identity and social media are proven to be important strategies for MSMEs to increase competitiveness in the digital era and can serve as practical references for the development of similar businesses. Furthermore, this study also confirms that MSMEs that utilize uniform logo designs, packaging, and social media displays are able to build consumer trust. Social media functions not only as a promotional tool but also as a communication channel that allows for direct feedback from customers. This provides opportunities for MSMEs to innovate according to market needs. This implementation strategy also supports increasing digital literacy among small business owners to be more adaptive to changes in consumer behavior. Thus, the collaboration between visual branding aspects and digital platforms becomes a strong foundation for the sustainable growth of MSMEs.
Co-Authors Adinda Putri Kamalia Arif Hidayat Lubis Dini Vientiany Elvina Zailanty Harahap Farida Syah Damanik Hotmatua Paralihan Ocha Pratika zainarti zainarti