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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ilmu Komunikasi dan Sosial Politik
La Ode Abdul Musawir
Unknown Affiliation
Environmental Science Library & Information Science Social Sciences

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ADOPTION OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT EFFORTS : IMPACT AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES Muh. Husriadi; La Ode Abdul Musawir; La Ode Ahmad Darwin; Kasman Muslimin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Given the challenges of increasingly competitive markets, the use of digital marketing is becoming increasingly important for micro, small and medium enterprises (MSMEs). This research aims to determine the role of digital marketing in the development of MSMEs in Wua-wua and Kambu Districts, Kendari City. Using a qualitative approach, data was collected through in-depth interviews with MSME owners who actively utilize digital marketing. Findings show that the implementation of digital marketing has increased online sales, expanded market reach and increased brand awareness. The biggest challenges in implementing digital marketing include limited budget, lack of knowledge, and limited resources. The findings conclude that to strengthen the digital capabilities of MSMEs and ensure their sustainability in an increasingly digital market, the government needs to require further support from the government and related organizations.
Peranan Komunikasi Dalam Meningkatkan Kemajuan Organisasi La Ode Abdul Musawir; Kasman Muslimin; Iwan P
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2281

Abstract

Penelitian ini bertujuan untuk mengetahui peranan komunikasi didalam organisasi.Metode yang digunakan adalah analisis pustaka dengan tujuan pustaka. Pengumpulan data dilakukan melalui penelusuran literatur ilmiah secara sistematis pada artikel-artikel terkait, buku-buku, dokumen, dan jurnal yang membahas secara signifikan yang berkaitan dengan tema penelitian yaitu Peranan Komunikasi Dalam Meningkatkan Kemajuan Organisasi. Teknik yang digunakan pada penelitian ini yaitu teknik Searching, yakni mengambil referensi dari internet dengan tujuan untuk membantu memperjelas dan agar lebih mudah di telaah. Temuan dan diskusi selanjutnya setelah dilakukan proses pengumpulan data dan analisis, maka penelitian memberikan kesimpulan akhir sebagai penutup.Hasil yang didapatkan bahwa Komunikasi organisasi sangat penting dalam kemajuan organisasi dikarenakan dengan adanya komunikasi didalam organisasi akan sangat menentukan terhadap proses kerjasama yang dilakukan dalam hal apakah kerjasama jadi dilakukan atau tidak dilakukan. Komunikasi Organisasi mempunyai Tiga dimensi yaitu Dimensi Vertikal,Dimensi Horizontal dan Dimensi Luar Organisasi dimana ketiga dimensi tersebut dilaksanakan dengan komunikasi yang baik.Kehadiran Komunikasi organisasi menjadi subtansi didalam jalannya roda organisasi
Komunikasi Antar Budaya Dalam Meningkatkan Harmoni Masyarakat Multikultural La Ode Abdul Musawir; Abdul Rahmanb; Edy Samiel; Abdul Latif
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2565

Abstract

This study aims to determine Intercultural Communication in Improving Multicultural Community Harmony. The method used is literature analysis with the purpose of literature. Data collection is carried out through systematic searches of scientific literature on related articles, books, documents, and journals that discuss significantly related to the research theme, namely Intercultural Communication in Improving Multicultural Community Harmony. The technique used in this research is the Searching technique, which is taking references from the internet with the aim of helping to clarify and make it easier to review. The findings and subsequent discussion after the process of data collection and analysis, then the research provides a final conclusion as a closing. The results obtained that Multicultural societies make interactions with other communities that have different cultural differences.The differences that exist necessitate conflicts that occur because of differences so that it requires a common perception to unite these differences in order to create harmony in a multicultural society.Harmony that exists between multicultural communities is also based on effective communication between individuals with one another.In conducting communication in multicultural societies communication takes place verbally and non-verbally and cultural identity is inherent in the personalities of individuals who communicate. Multiculturalism in society not only reflects diversity, but also tests the extent to which individuals and groups are able to coexist harmoniously. The challenges that arise are often related to prejudice, discrimination, or unequal access to opportunities that should be enjoyed equally. The application of multiculturalism values in everyday life can be realised through social interactions that are respectful and open to differences. Cross-cultural activities such as the exchange of traditions, arts and languages can be an effective medium for strengthening relationships between community groups. This creates a deeper understanding of each other's backgrounds and reduces the potential for misunderstanding. In this way, multicultural societies not only coexist, but also thrive together in an atmosphere of peace and tolerance.Several strategies are implemented in order to recognise cultural diversity in communal life.Adaptation strategies can be implemented, such as acculturation, assimilation and separation, each of which has a different impact on intercultural relations.
Komunikasi Organisasi di Era Digital Dalam Meningkatkan Kualitas Kepemimpinan Transformasional La Ode Abdul Musawir; Kasman Muslimin; La Ode Ahmad Darwin; Iwan P; Rosikah, Rosikah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2817

Abstract

This study aims to determine Organisational Communication in the Digital era in Improving the Quality of Transformational Leadership.The method used is literature analysis with the purpose of literature. Data collection is done through systematic searches of scientific literature on related articles, books, documents, and journals that discuss significantly related to the research theme, namely Organisational Communication in the Digital era in Improving the Quality of Transformational Leadership.The results obtained that Organisational communication in the digital era has undergone a significant transformation, from face-to-face interactions to dynamic and fast virtual communication patterns. In this context, transformational leaders are required to not only understand technology, but also master digital communication strategies that are able to create emotional connections with organisational members. Leadership success is no longer determined by physical presence alone, but by the ability to present a strong vision, deliver inspiring messages, and build collaboration through various digital media. The use of platforms such as video conferencing, collaborative applications, and social media has become an important instrument in strengthening interactions and accelerating the decision-making process. The quality of transformational leadership depends on the leader's ability to combine technological aspects and human values in communication. Leaders who are able to maintain message authenticity, show empathy, and adapt their communication style to the digital context will be more effective in driving change and motivating organisational members. The digital age is not a barrier to transformational leadership, but a great opportunity to expand influence, accelerate innovation, and strengthen working relationships across distance and time. Adaptive, strategic and human relations-oriented organisational communication is a key foundation in shaping transformative and relevant leadership today.
Co-Authors Abdul Latif Abdul Rahmanb Iwan P Kasman Muslimin La Ode Ahmad Darwin Muh. Husriadi Rosikah, Rosikah Samiel, Edi