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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Ilmu Komunikasi dan Sosial Politik
La Ode Ahmad Darwin
Unknown Affiliation
Environmental Science Library & Information Science Social Sciences

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ADOPTION OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT EFFORTS : IMPACT AND CHALLENGES FOR MICRO, SMALL AND MEDIUM ENTERPRISES Muh. Husriadi; La Ode Abdul Musawir; La Ode Ahmad Darwin; Kasman Muslimin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

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Abstract

Given the challenges of increasingly competitive markets, the use of digital marketing is becoming increasingly important for micro, small and medium enterprises (MSMEs). This research aims to determine the role of digital marketing in the development of MSMEs in Wua-wua and Kambu Districts, Kendari City. Using a qualitative approach, data was collected through in-depth interviews with MSME owners who actively utilize digital marketing. Findings show that the implementation of digital marketing has increased online sales, expanded market reach and increased brand awareness. The biggest challenges in implementing digital marketing include limited budget, lack of knowledge, and limited resources. The findings conclude that to strengthen the digital capabilities of MSMEs and ensure their sustainability in an increasingly digital market, the government needs to require further support from the government and related organizations.
Komunikasi Organisasi di Era Digital Dalam Meningkatkan Kualitas Kepemimpinan Transformasional La Ode Abdul Musawir; Kasman Muslimin; La Ode Ahmad Darwin; Iwan P; Rosikah, Rosikah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2817

Abstract

This study aims to determine Organisational Communication in the Digital era in Improving the Quality of Transformational Leadership.The method used is literature analysis with the purpose of literature. Data collection is done through systematic searches of scientific literature on related articles, books, documents, and journals that discuss significantly related to the research theme, namely Organisational Communication in the Digital era in Improving the Quality of Transformational Leadership.The results obtained that Organisational communication in the digital era has undergone a significant transformation, from face-to-face interactions to dynamic and fast virtual communication patterns. In this context, transformational leaders are required to not only understand technology, but also master digital communication strategies that are able to create emotional connections with organisational members. Leadership success is no longer determined by physical presence alone, but by the ability to present a strong vision, deliver inspiring messages, and build collaboration through various digital media. The use of platforms such as video conferencing, collaborative applications, and social media has become an important instrument in strengthening interactions and accelerating the decision-making process. The quality of transformational leadership depends on the leader's ability to combine technological aspects and human values in communication. Leaders who are able to maintain message authenticity, show empathy, and adapt their communication style to the digital context will be more effective in driving change and motivating organisational members. The digital age is not a barrier to transformational leadership, but a great opportunity to expand influence, accelerate innovation, and strengthen working relationships across distance and time. Adaptive, strategic and human relations-oriented organisational communication is a key foundation in shaping transformative and relevant leadership today.
Co-Authors Iwan P Kasman Muslimin La Ode Abdul Musawir Muh. Husriadi Rosikah, Rosikah