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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Prosiding University Research Colloquium
Pratamasari, Mega Aprillia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Socialization and Training on Marketing Digitalization and Product Branding as an Effort to Increase the Competitiveness of MSME Products in Semampir Village: Sosialisasi dan Pelatihan Digitalisasi Marketing serta Branding Produk sebagai Upaya Peningkatan Daya Saing Produk UMKM di Desa Semampir Pratamasari, Mega Aprillia; Adiyan, M. Fakhri Harisal; Syafaat, Faizal; Syarifah, Nada; Widyasari, Windi; Kurniasari, Rina
Prosiding University Research Colloquium Proceeding of The 18th University Research Colloquium 2023: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM atau Usaha Mikro Kecil Menengah merupakan salah satu kegiatan yang dapat meningkatkan pertumbuhan, perkembangan, pergerakan serta pembangunan perekonomian Indonesia. Salah satu permasalahan yang dihadapi UMKM di Indonesia dalah kurangnya perluasan pemasaran produk. Salah satu cara untuk memperluas pemasaran porduk yaitu bisa dengan cara digital marketing. Digital Marketing merupakan suatu bentuk strategi pemasaran yang bertujuan untuk mempromosikan suatu produk sedemikian rupa sehingga sampai kepada konsumen dengan cepat dan tepat waktu. Metode penelitian dalam kegiatan ini menggunakan metode kualitatif. Berdasarkan hasil kegiatan pengabdian masyarakat mahasiswa KKN tematik kelompok 30 disimpulkan untuk kemajuan UMKM Desa Semampir, Kecamatan Buayan, Kabupaten Kebumen membuahkan hasil yang positif untuk kemajuan UMKM bersangkutan. Dengan adanya pengembangan branding dan digitalisasi marketing ini, produk yang ditawarkan dapat memiliki identitas pribadi. Hal ini menjadi langkah yang baru lagi untuk UMKM agar dapat membedakan usaha milik orang lain yang memiliki produk serupa.
ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO) Pratamasari, Mega Aprillia; Rahmawati, Ika Yustina; Purwidianti, Wida; Kharismasyah, Alfato Yusnar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12743

Abstract

This research aims to examine the influence of investment knowledge, investment motivation, technological developments and financial literacy on investment interest. This research uses a quantitative approach method. The data source used in this research is primary data, using data collection techniques by distributing questionnaires via the Google From link. The population in this study were active FEB students at Muhammadiyah University Purwokerto who had opened stock accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange, Faculty of Economics and Business, Muhammadiyah University Purwokerto (GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this research uses SEM (Structural Equation Model) using the PLS (Partial Least Square) analysis program version 3.0. In this study, all instruments were valid and reliable. The research results show that investment knowledge has a positive and insignificant effect on investment interest. Investment motivation has a positive and significant effect on investment interest. Technological developments have a positive and insignificant effect on investment interest. And financial literacy has a positive and significant effect on investment interest.
ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO) Pratamasari, Mega Aprillia; Rahmawati, Ika Yustina; Purwidianti, Wida; Kharismasyah, Alfato Yusnar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12743

Abstract

This research aims to examine the influence of investment knowledge, investment motivation, technological developments and financial literacy on investment interest. This research uses a quantitative approach method. The data source used in this research is primary data, using data collection techniques by distributing questionnaires via the Google From link. The population in this study were active FEB students at Muhammadiyah University Purwokerto who had opened stock accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange, Faculty of Economics and Business, Muhammadiyah University Purwokerto (GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this research uses SEM (Structural Equation Model) using the PLS (Partial Least Square) analysis program version 3.0. In this study, all instruments were valid and reliable. The research results show that investment knowledge has a positive and insignificant effect on investment interest. Investment motivation has a positive and significant effect on investment interest. Technological developments have a positive and insignificant effect on investment interest. And financial literacy has a positive and significant effect on investment interest.
Efforts to Reduce Employee Deviant Behavior in Islamic Educational Institutions Bagis, Fatmah; Hidayah, Astika Nurul; Badharudin, Abid Yanuar; Hasanah, Uswatun; Pratamasari, Mega Aprillia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14665

Abstract

This research explores the factors that influence employees' tendencies to engage in deviant behavior in the workplace and contribute to its creation. This research aims to determine the influence of workplace behavior on organizational commitment, spirituality, ethical leadership, organizational justice, and job satisfaction, using a social exchange theory framework. This research uses a sampling method as a non-random sampling method based on samples selected for statistical analysis. The respondents used in this research were 232 employees of the Islamic University of Purwokerto City. The research uses hardfiles and softfiles (Google forms) for data collection. Data collection was carried out using a Likert Scale-based questionnaire and tested using the Smart PLS application. The findings show that although workplace spirituality and organizational commitment have a direct negative impact on workplace deviant behavior, this relationship is not statistically significant. On the other hand, Job Satisfaction and Organizational Justice have a negative but significant effect on conservation behavior in the workplace. Additionally, there is a weak but positive relationship between workplace deviant behavior and ethical leadership. Keywords: Workplace Deviance Behavior, Islamic Instittution, Workplace Spirituality, Ethical Leadership.
Co-Authors Abid Yanuar Badharudin Adiyan, M. Fakhri Harisal Bagis, Fatmah Hidayah, Astika Nurul Kharismasyah, Alfato Yusnar KURNIASARI, RINA Rahmawati, Ika Yustina Syafaat, Faizal Syarifah, Nada Uswatun Hasanah Wida Purwidianti Widyasari, Windi