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All Journal Journal of Applied Nursing and Health Jurnal Asosiatif Kemadha
Henny Lukitasari, Evelyne
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Perancangan Diorama Sebagai Media Promosi Toko Mainan Fabian Hot Wheels di Surakarta Aditya Firmansyah, Baqoh; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1397

Abstract

Abstract Hot wheels are a type of miniature car with metal and plastic materials. Shapes and colours Design are made to resemble the original cars of many brands. The selling value of Hot Wheels products is the limited number of productions, so it makes them rare. Fabian Hot Wheels has been in the Hot Wheels product business for a long time and has become an alternative store for Hot Wheels products in Solo. It is due to the prices offered are relatively cheap. The rise of consumer interest in Hot Wheels car products has resulted in many similar competitors. This is indicated by the inclusion of Hot Wheels products at Gramedia and toy stores at the Mall. Efforts to attract new consumers and retain old customers require something exciting. Moreover, they have cultural and geographical values close to the surrounding community's values in the form of a Hot Wheels car track diorama. The design method for this diorama marketing media is data collection and interviews with related parties. Diorama as a promotional medium for hot wheels is expected to increase interest in Hot Wheels. Keywords Design, Diorama, Hot Wheels
Perancangan Visual Branding OM Cuppu Barbershop di Gondangrejo Karanganyar Umar Ilham Harttadi, Muhammad; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1400

Abstract

Abstract Om Cuppu Barbershop is a barbershop that provides barber services, offers various services, and sells various other products, namely pomade and hair tonic. The various virtue of Om Cuppu Barbershop is not enough to instil consumer loyalty to come, even though they are already well known in Gondangrejo. However, most people think that Om Cuppu barbershop is the same as other barbershops because most of the visitors come from the community base and the promotion method is still through word of mouth. The unique concept and virtue of Om Cuppu Barbershop can't be represented very well if the distribution is only spread by word of mouth without visualization that can attract people's attention to come. Based on the existing problems, the proper solution to promote Om Cuppu Barbershop is through Visual Branding Design as an effective and attractive promotional tool. This promotional media for Om Cuppu Barbershop aims to be able to attract more consumers to use the services of Om Cuppu Barbershop. The design of the visual branding of Om Cuppu Barbershop was carried out because there was no clear brand image, identity, and segmentation position in the minds of the public, so people became less interested in coming to use the cutting services of Om Cuppu Barbershop. Om Cuppu Barbershop's visual branding design uses SWOT analysis to get a visual brand that matches the character of Om Cuppu Barbershop. The visual branding design is done by creating a brand identity (colour, letter shape, graphic elements), changing the logo, and applying it to the media plan. It is hoped that this visual branding can create a comfortable and elegant image of Om Cuppu Barbershop in the minds of the people in Gondangrejo. The design method starts with thinking about ideas for design, surveying Om Cuppu Barbershop to take the required photos, conducting a brief by collecting data from observations, conducting brainstorming, which is an effort to develop ideas with consultation by the supervisor, and doing creative brief to produce a design that fits the background. Keywords: Om Cuppu Barbershop, Visual Branding, Brand, Image, Identity
Desain Kaos Sebagai Promosi Wisata di Kabupaten Ngawi Choirul Wicaksono, Hafish; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1401

Abstract

ABSTRACT Tourism is a way to relieve fatigue from daily activities and functions as an educational activity in some issues. However, all tourist attractions in Indonesia are not well known by local and foreign tourists. Bali dominates the destination of foreign tourists because it offers cultural tourism and natural beauty different from other regions in Indonesia, such as tourism from Ngawi Regency in East Java. They are not well known to the public, so it views less of visitors. The study aims to design a t-shirt concept as a tourism promotion medium in Ngawi Regency and to design a t-shirt as a tourism promotion medium in Ngawi Regency. The result of designing this Ngawi tourism t- shirt illustration is in the form of the main media, namely Ngawi tourism t-shirts and supporting media, namely Instagram feeds, posters, roll banners, hoodies, catalogues, hats, tote bags, stickers, waist bags, and instruction cards. Supporting media was created to expand the dissemination of information regarding the existence of T-shirts and the design of Ngawi tourism illustrations. Various supporting media can increase public awareness and interest in the design. It makes Ngawi very suitable to be used as a tourism place and can also provide opportunities for its people to sell unique souvenirs to attract tourists' attention. Keywords: Ngawi tourism t-shirt design
Desain Booth Tahu Jemprit Surakarta Sebagai Inovasi Media Promosi Saputro, Adhi; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 13 No. 2 (2023): Jurnal Kemadha Vol. 13 No. 2 Oktober 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i2.1501

Abstract

Booth is a mini stage inside which is used as an arena for product or service exhibitions. Booths are usually used by companies to display the products that the company sells. Booths in the current era are not only used by companies in exhibitions but also used in selling products directly to consumers. Seeing how important the booth's role is besides being a place to sell as well as promotion development, Tahu Jeprit needs it. The purpose of this design is to create an attractive booth concept in accordance with the vision and image of Tahu Jemprit to increase the interest of potential consumers of Tahu Jemprit Surakarta. The design method used in this design is qualitative by collecting data at the location and interviewing the Tahu Jemprit outlet owner. The result of this design is a booth that is used as a place to sell and also as a promotional media development, in addition to media plans in the form of t-shirts, aprons, posters, menu lists, aprons, food packaging, and x banners. Keywords : Booth, Tofu, Design, Food,
Perancangan Visual Branding Toko Batik Werkudoro Surakarta Wijaya, Hanzel Calvinus; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1817

Abstract

Batik is one of the typical Indonesian fabric motifs that is famous internationally. Surakarta is known as the Batik City because it is one of the largest batik producing cities in Indonesia. Werkudoro batik shop is one of the batik shops in Surakarta. The Werkudoro batik shop brand is not famous among Surakarta residents. This is due to the weak visual branding of the Werkudoro batik shop and the lack of promotions carried out. This work aims to produce a redesign of the visual identity, namely the logo which is applied to various applications such as stationery, merchandise, packaging, and promotional displays. Using the redesign of the visual identity and promotional media for the Werkudoro batik shop, it is expected that it will attract people's attention and be remembered so that it can build people's interest and motivation for purchasing.
Perancangan UI Cakra Antik Furniture Klaten Sugiman, Dandi Wahyu Saputra; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1818

Abstract

Industri Furniture di Indonesia memiliki perkembangan yang begitu pesat, semakin hari semakin meningkat di bidang promosi furniture. Banyak yang berlomba-lomba mempromosikan furniture. Seperti hal nya yang dialami Cakra Antik Furniture yang tertinggal di bagian promosi karena belum mempunyai website dan media promosi lainnya. Maka dari itu Cakra Antik Furniture memerlukan perancangan Website untuk mempromosikan perusahaanya, salah satunya dengan merancang desain User Interface pada website dengan metode perancangan gaya simple rounded. Perancangan User Interface ini diharapkan dapat menjadi acuan dan referensi bagi developer dan juga dapat digunakan untuk mencari buyer.
“DESAIN USER INTERFACE PADA SHOFA MOM, KIDS AND BABY SPA MASSAGE” aji, Rahmat Perdana Aji; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1834

Abstract

Abstract The development of baby spa in the Indonesian business sector is very large and creates good business opportunities. This is because of the many benefits of a baby spa. One of the baby spas is Shofa Moms and Baby Spa in Sukoharjo. Shofa Moms and Baby Spa provides treatment services such as baby massage with complaints, a baby gym and nursing care. Shofa Moms and Baby Spa has a special treatment using natural oils. The treatment facilities are waiting rooms with air conditioning, the availability of wifi makes customers comfortable waiting and carrying out their treatments. In the development era of businesses being better known to the wider market reach, the use of the internet as a tool for introducing its services to consumers will be more effective and efficient. It is because information needs are easy to obtain. However, the use of the same online media and the many online media owned makes business competition in the online media and ordering services ineffective due to the different online media platforms. Shofa Mom, Kids and Baby Spa Massage also uses the same online media as competitor baby spa in the Sukoharjo area. Therefore, Shofa Mom, Kids and Baby Spa Massage experienced a decline in sales. Shofa Mom, Kids and Baby Spa Massage must have different and effective online media in ordering and promoting its services. Thus, the User Interface design of Shofa Mom, Kids and Baby Spa Massage is made using the visual branding design method with qualitative data collection. The results obtained are the creation of the User Interface design into a new effective online media because the creation of the Shofa Mom, Kids and Baby Spa Massage website is attractive in the ease of finding information and promotions, and makes it easier when ordering services at Shofa Mom, Kids and Baby Spa Massage in one online media platform. Keywords: Spa, Mom, Kids, and Baby Spa Massage, User Interface
DESAIN UI/UX WEBSITE SALON TREATMENT ANYA SKINCARE yuniar adi widya astuti; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 14 No. 2 (2024): Jurnal Kemadha Vol. 14 No. 2, Oktober 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i2.1857

Abstract

Women can beautify their appearance by making a beauty salon a solution to get a more attractive appearance. One of them is Salon Treatment Anya Skincare. It is one of the beauty businesses in Sukabumi. The type of treatment is only facial treatment. Currently, Salon Treatment Anya Skincare is experiencing problems in arranging treatment schedules. This is due to the limited of workers and only accepting 2-4 customers per day. However, the customers are more than 4 people. The solution is to create media of a User Interface (UI) User Experience (UX) website to make orders through the website such as reservations. On the website, it can also buy available skincare products. The design method is qualitative by collecting data at the location and interviewing informants from the Anya Skincare salon. The results of this design are the UI/UX website as the main media to support the Anya Skincare salon in arranging visiting hours and purchasing skincare products online.
Perancangan Video Promosi Kain Tenun Nusa Tenggara Timur Dan Sebagai Media Edukasi Terhadap Budaya Lokal Suharyono, Fajar; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 14 No. 2 (2024): Jurnal Kemadha Vol. 14 No. 2, Oktober 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i2.1871

Abstract

Indonesia adalah negara yang memiliki kekayaan sumber daya alam yang melimpah. Indonesia memiliki kekayaan budaya yang sangat beragam dan unik. Kekayaan budaya Indonesia berasal dari berbagai suku bangsa yang ada di Indonesia. Melihat kenyataan bahwa masyarakat Indonesia saat ini lebih memilih kebudayaan asing yang mereka anggap lebih menarik ataupun lebih unik dan praktis. Kain tenun adalah kain yang dibuat dengan teknik tenun, yaitu dengan menggabungkan benang secara memanjang dan melintang. Kain tenun Nusa Tenggara Timur adalah kain yang dibuat dari proses menenun oleh masyarakat Nusa Tenggara Timur. Penting bagi generasi muda untuk lebih memahami dan menghargai keberagaman budaya Indonesia, salah satunya melalui pengetahuan dan apresiasi terhadap budaya lokal salah satunya kain tenun Nusa Tenggara Timur yang memperkaya identitas dan sejarah bangsa. Seiring perkembangan zaman serta kehidupan yang semakin terkoneksi secara global dan dipengaruhi oleh arus modernisasi, warisan budaya seperti kain tenun Nusa Tenggara Timur ini mungkin kurang mendapatkan perhatian yang layak. Oleh karena itu, diperlukan perancangan video motion graphic sebagai media promosi UMKM kain tenun serta edukasi kepada generasi muda terhadap budaya lokal. Langkah ini diharapkan dapat memupuk rasa kebanggaan terhadap warisan budaya.
PERANCANGAN MOTION COMIC SEBAGAI MEDIA EDUKASI PENCEGAHAN BULLYING TERHADAP SISWA SEKOLAH Muhammad Wahyu Illahi; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 14 No. 2 (2024): Jurnal Kemadha Vol. 14 No. 2, Oktober 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i2.1881

Abstract

The use of digital media makes it very easy to find various kinds of information on the internet. The use of the internet can make it easier for people in their daily activities, especially students. However, this convenience makes many students misuse the internet. Many students enjoy watching entertainment content with violent themes. This causes a lot of bullying in the school. Bullying that occurs in the school environment can cause victims to suffer from mental disorders. This can affect the future of students and make it difficult for students to grow both in terms of character and knowledge. Therefore, education is needed to prevent bullying. Motion comics are used as educational media to prevent bullying. The media is chosen because it is able to convey information clearly with a more interesting impression so that it can be well received by the audience. The design method used in this final assignment is the Antelope studio design method. This design method is divided into 5 stages, namely: development, pre-production, production, post-production, and distribution. The design of this motion comic final assignment is intended as educational, as well as useful entertainment content.
Co-Authors Aditya Firmansyah, Baqoh Aditya Surya Aryuda Ahmad Khoirul Anwar aji, Rahmat Perdana Aji Andhika Bayu Sena Annis Analekta Tyarsavira Arif Yulianto ariyani, fajar Choirul Wicaksono, Hafish Erang, Oktafiondi Amarza Barigas S Fachrizal Adhi Wicaksono Hafiz Sa'id Billah, Ahnaf Izzatu Sakdiyah, Anisah Khoirul Anwar, Ahmad Muhammad Wahyu Illahi Primasanti, Yunita Rachmawati Musslifah, Anniez Rais Fathoni, Fatahillah Saputro, Adhi Setiyawan, Doni Sugiman, Dandi Wahyu Saputra Suharyono, Fajar Umar Ilham Harttadi, Muhammad Wibowo, Yudi Wijaya, Hanzel Calvinus yuniar adi widya astuti Yuono, Wahidha