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Henny Lukitasari, Evelyne
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Environmental Graphic Design Omah Burjo Sukoharjo Rais Fathoni, Fatahillah; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL ASSOSIATIV Vol 2 No 2 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i2.1313

Abstract

AbstrakOmah Burjo adalah salah satu omah burjo oleh kabupaten sukoharjo, merupakan berasal dari kemasan makanan dengan produk. Omah Burjo memiliki yang besar untuk menjadi salah satu khas Sukoharjo. Omah burjo di sukoharjo sebagai salah satu perusahaan restoran perbaikan agar terlihat lebih menarik dan dapat bersaing dengan para pesaingnya. Kemasan fungsi sebagai pembungkus dan pelindung produk. factor pelindung produk dari perjalanan jarak jauh. Oleh sebab itu perancangan tugas akhir ini dilakukan agar dapat membangun Omah Burjo di Sukoharjo sebagai salah satu khas sukoharjo. Perancangan meliputi. Omah Burjo merupakan usaha yang menjual berbagai macam-macam produk makanan dan minuman dengan cepat. proses pendistribusian stok produk dilakukan setelah persediaan yang ada di gudang habis. Dengan Proses produk seperti sering kali mempengaruhi keuntugan yang di targetkan. salah satu bagi untuk terhadap penjualan barang untuk periode waktu selanjutnya dengan mengunakan penjualan sebelumnya.
Desain UI/UX Rakabu Furniture Sebagai Media Promosi Hafiz Sa'id Billah, Ahnaf; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL ASSOSIATIV Vol 3 No 2 (2024): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v3i2.1554

Abstract

Indonesia has large potential forestry resources. This potential creates higher competition in the furniture industry. One of the local furniture companies is Rakabu Furniture. This company produces furniture and processes wood, which has entered the international market. Besides, Rakabu Furniture only promotes products through exhibitions, so it has not been able to expand its market. The solution to this problem is creating a User Interface (UI) / User Experience (UX) design on the web as an effort to expand the market and design an ordering system that is easier and more efficient. Rakabu Furniture's UI/UX design emphasizes the company's image to produce an attractive design that is in line with the company's vision and mission. The design method used qualitative methods by collecting data and interviewing the informant from Rakabu Furniture. The results show that a UI/UX website design aims to understand the message from Rakabu Furniture as a promotional medium for new companies and is supported by several other media.Keywords: Design, User Interface (UI), User Experience (UX), Rakabu Furniture, PromotionalMedia.
Perancangan Sign System Pendakian Di Gunung Lawu 3265 Mdpl Jalur Via Cemoro Sewu Yuono, Wahidha; Henny Lukitasari, Evelyne; Anwar, Ahmad Khoirul
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1332

Abstract

RINGKASAN Gunung Lawu merupakan gunung api tidur dan salah satu gunung sakral di pulau Jawa. Lawu adalah salah satu contoh gunung yang paling ramai di kunjungi dan orang-orang akan berhenti datang hanya ketika gunung tersebut ditutup.Terletak di antara dua provinsi yaitu Jawa Tengah dan Jawa Timur sehingga area wisata pendakiannya pun cukup luas. Hal tersebut merupakan salah satu potensi wisata akan tetapi jika tidak dibarengi dengan peraturan dan pemahaman tiap individu tentang keselamatan dan kelestarian lingkungan maka akan banyak sekali kerugian yang ditimbulkan. Mulai dari rusaknya lingkungan hingga kematian manusia. Hal tersebut terbukti daribeberapa kejadian yang ada, seperti masih adanya sampah, orang cidera, hilang, meninggal, dan kebakaran. Untuk menanggulangi hal tersebut maka perlu adanya sebuah gerakan bersama melalui program keselamatan pendakian. Jalur Cemoro Sewu dipilih sebagai objek perancangan kekaryaan. Perancangan kampanye ini termasuk dalam jenis kampanye Ideological or Cause-Oriented Campaigns yang merujuk pada keselamatan dan kelestarian lingkungan. Untuk mendukung program kampanye tersebut maka dirancanglah identitas visual kampanye, ikon, sign system sebagai media keamanan, infografis sebagai solusi dari permasalahan yang berpotensi terjadi saat melakukan pendakian, hingga media promosi dan pendukung gerakan keselamatan pendakian. Metode pengumpulan data menggunakan metode kualitatif, observasi, partisipatif, kepustakaan, dan dokumentasi. Sedangkan untuk media promosi dan pendukung menyesuaikan kebutuhan dari program yang dirancang. Hasil perancangan merupakan sebuah identitas visual gerakan keselamatan pendakian, desain media keamanan berupa sign system, infografis, desain media promosi dan media pendukung yang ditujukan untuk event. Manfaat perancangan adalah untuk mengantasipasi agar tidak timbul korban jiwa dan kerusakan lingkungan di obyek wisata pendakian Gunung Lawu jalur Cemoro Sewu. Kata Kunci: Gunung Lawu, Kampanye Ideologis atau Berorientasi Sebab, Gerakan Sign System, Infografis
Perancangan Komik Digital Wayang Hanoman Setiyawan, Doni; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1396

Abstract

ABSTRACT The puppet show comic is a typical Indonesian comic whose story is taken from the Indonesian or Indian version of the Mahabharata and Ramayana stories. Most Indonesian people quite well know this story. This design aims to design effective and attractive i llustrations and create digital comics that are conceptualized and adapted to the target reader. The design method used digital comic media so children can read comics through gadgets daily. On the other hand, the work of designing digital comics for wayang hanoman is expected to teach children about the moral messages in the puppet show of hanoman stories, and it can be imitated in their daily habits. Keywords: Comics, Puppet Show of Comics, Digital Comics, Design
Perancangan Diorama Sebagai Media Promosi Toko Mainan Fabian Hot Wheels di Surakarta Aditya Firmansyah, Baqoh; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1397

Abstract

Abstract Hot wheels are a type of miniature car with metal and plastic materials. Shapes and colours Design are made to resemble the original cars of many brands. The selling value of Hot Wheels products is the limited number of productions, so it makes them rare. Fabian Hot Wheels has been in the Hot Wheels product business for a long time and has become an alternative store for Hot Wheels products in Solo. It is due to the prices offered are relatively cheap. The rise of consumer interest in Hot Wheels car products has resulted in many similar competitors. This is indicated by the inclusion of Hot Wheels products at Gramedia and toy stores at the Mall. Efforts to attract new consumers and retain old customers require something exciting. Moreover, they have cultural and geographical values close to the surrounding community's values in the form of a Hot Wheels car track diorama. The design method for this diorama marketing media is data collection and interviews with related parties. Diorama as a promotional medium for hot wheels is expected to increase interest in Hot Wheels. Keywords Design, Diorama, Hot Wheels
Perancangan Visual Branding OM Cuppu Barbershop di Gondangrejo Karanganyar Umar Ilham Harttadi, Muhammad; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1400

Abstract

Abstract Om Cuppu Barbershop is a barbershop that provides barber services, offers various services, and sells various other products, namely pomade and hair tonic. The various virtue of Om Cuppu Barbershop is not enough to instil consumer loyalty to come, even though they are already well known in Gondangrejo. However, most people think that Om Cuppu barbershop is the same as other barbershops because most of the visitors come from the community base and the promotion method is still through word of mouth. The unique concept and virtue of Om Cuppu Barbershop can't be represented very well if the distribution is only spread by word of mouth without visualization that can attract people's attention to come. Based on the existing problems, the proper solution to promote Om Cuppu Barbershop is through Visual Branding Design as an effective and attractive promotional tool. This promotional media for Om Cuppu Barbershop aims to be able to attract more consumers to use the services of Om Cuppu Barbershop. The design of the visual branding of Om Cuppu Barbershop was carried out because there was no clear brand image, identity, and segmentation position in the minds of the public, so people became less interested in coming to use the cutting services of Om Cuppu Barbershop. Om Cuppu Barbershop's visual branding design uses SWOT analysis to get a visual brand that matches the character of Om Cuppu Barbershop. The visual branding design is done by creating a brand identity (colour, letter shape, graphic elements), changing the logo, and applying it to the media plan. It is hoped that this visual branding can create a comfortable and elegant image of Om Cuppu Barbershop in the minds of the people in Gondangrejo. The design method starts with thinking about ideas for design, surveying Om Cuppu Barbershop to take the required photos, conducting a brief by collecting data from observations, conducting brainstorming, which is an effort to develop ideas with consultation by the supervisor, and doing creative brief to produce a design that fits the background. Keywords: Om Cuppu Barbershop, Visual Branding, Brand, Image, Identity
Desain Kaos Sebagai Promosi Wisata di Kabupaten Ngawi Choirul Wicaksono, Hafish; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1401

Abstract

ABSTRACT Tourism is a way to relieve fatigue from daily activities and functions as an educational activity in some issues. However, all tourist attractions in Indonesia are not well known by local and foreign tourists. Bali dominates the destination of foreign tourists because it offers cultural tourism and natural beauty different from other regions in Indonesia, such as tourism from Ngawi Regency in East Java. They are not well known to the public, so it views less of visitors. The study aims to design a t-shirt concept as a tourism promotion medium in Ngawi Regency and to design a t-shirt as a tourism promotion medium in Ngawi Regency. The result of designing this Ngawi tourism t- shirt illustration is in the form of the main media, namely Ngawi tourism t-shirts and supporting media, namely Instagram feeds, posters, roll banners, hoodies, catalogues, hats, tote bags, stickers, waist bags, and instruction cards. Supporting media was created to expand the dissemination of information regarding the existence of T-shirts and the design of Ngawi tourism illustrations. Various supporting media can increase public awareness and interest in the design. It makes Ngawi very suitable to be used as a tourism place and can also provide opportunities for its people to sell unique souvenirs to attract tourists' attention. Keywords: Ngawi tourism t-shirt design
Desain Booth Tahu Jemprit Surakarta Sebagai Inovasi Media Promosi Saputro, Adhi; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 13 No. 2 (2023): Jurnal Kemadha Vol. 13 No. 2 Oktober 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i2.1501

Abstract

Booth is a mini stage inside which is used as an arena for product or service exhibitions. Booths are usually used by companies to display the products that the company sells. Booths in the current era are not only used by companies in exhibitions but also used in selling products directly to consumers. Seeing how important the booth's role is besides being a place to sell as well as promotion development, Tahu Jeprit needs it. The purpose of this design is to create an attractive booth concept in accordance with the vision and image of Tahu Jemprit to increase the interest of potential consumers of Tahu Jemprit Surakarta. The design method used in this design is qualitative by collecting data at the location and interviewing the Tahu Jemprit outlet owner. The result of this design is a booth that is used as a place to sell and also as a promotional media development, in addition to media plans in the form of t-shirts, aprons, posters, menu lists, aprons, food packaging, and x banners. Keywords : Booth, Tofu, Design, Food,
Perancangan Visual Branding Toko Batik Werkudoro Surakarta Wijaya, Hanzel Calvinus; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1817

Abstract

Batik is one of the typical Indonesian fabric motifs that is famous internationally. Surakarta is known as the Batik City because it is one of the largest batik producing cities in Indonesia. Werkudoro batik shop is one of the batik shops in Surakarta. The Werkudoro batik shop brand is not famous among Surakarta residents. This is due to the weak visual branding of the Werkudoro batik shop and the lack of promotions carried out. This work aims to produce a redesign of the visual identity, namely the logo which is applied to various applications such as stationery, merchandise, packaging, and promotional displays. Using the redesign of the visual identity and promotional media for the Werkudoro batik shop, it is expected that it will attract people's attention and be remembered so that it can build people's interest and motivation for purchasing.
Perancangan UI Cakra Antik Furniture Klaten Sugiman, Dandi Wahyu Saputra; Henny Lukitasari, Evelyne; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1818

Abstract

Industri Furniture di Indonesia memiliki perkembangan yang begitu pesat, semakin hari semakin meningkat di bidang promosi furniture. Banyak yang berlomba-lomba mempromosikan furniture. Seperti hal nya yang dialami Cakra Antik Furniture yang tertinggal di bagian promosi karena belum mempunyai website dan media promosi lainnya. Maka dari itu Cakra Antik Furniture memerlukan perancangan Website untuk mempromosikan perusahaanya, salah satunya dengan merancang desain User Interface pada website dengan metode perancangan gaya simple rounded. Perancangan User Interface ini diharapkan dapat menjadi acuan dan referensi bagi developer dan juga dapat digunakan untuk mencari buyer.
Co-Authors Aditya Firmansyah, Baqoh Aditya Surya Aryuda Ahmad Khoirul Anwar aji, Rahmat Perdana Aji Andhika Bayu Sena Annis Analekta Tyarsavira Arif Yulianto ariyani, fajar Choirul Wicaksono, Hafish Erang, Oktafiondi Amarza Barigas S Fachrizal Adhi Wicaksono Hafiz Sa'id Billah, Ahnaf Izzatu Sakdiyah, Anisah Khoirul Anwar, Ahmad Muhammad Wahyu Illahi Rais Fathoni, Fatahillah Saputro, Adhi Setiyawan, Doni Sugiman, Dandi Wahyu Saputra Suharyono, Fajar Umar Ilham Harttadi, Muhammad Wibowo, Yudi Wijaya, Hanzel Calvinus yuniar adi widya astuti Yuono, Wahidha