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Penerapan Data Mining Dalam Pengelompokan Data Member Card Mitra10 Untuk Meningkatkan Rewards Terhadap Konsumen dengan Metode Fuzzy Subtractive Clustering Wibowo, Yudi
TIN: Terapan Informatika Nusantara Vol 2 No 8 (2022): Januari 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v2i8.993

Abstract

Data clustering of Mitra10 member card, it is only based on the payment day by customer. And the total point only based on 0,25% calcutation of each payment. This is not so efficient knowing that there are so many ungrouping data that can be use for increase the rewards to the customer. In order to clustering the data of member card total point, it need a method of data clustering. The method election really affecting the result of data clustering. After all of the member card Mitra10 data transformed to the number form, then the datas can be grouping to fuzzy subtractive clustering algorythm. The data need to divided to some cluster : Select the amount of the cluster. In this research the data will be divided to 3 cluster. Select the center point of each cluster and fisrt center point selected randomly to generate main center point of each cluster. One data will be part of one cluster that has the smallest distance from the center cluster. Example for the first data, smallest distance get by cluster 1, so that the first data will be member of cluster 1. And so for the second data , smallest distance in cluster 3, so it will be member of cluster 3. In this iteration, center point of each cluster does not changed and there is no moving data to another cluster. Cluster 1 result: Has center (1,413, 1,195, 1,695) cluster 1 dominated by the bronze group. Cluster 2 result: Has center (2,658, 1,219, 1,585) cluster 2 dominated by the silver group. Cluster 3 result: Has center (4, 1,8, 3) cluster 3 dominated by the silver group
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan di Warteg Kharisma Bahari Cicadas Gunung Putri Ferditya, Ronatama; Wibowo, Yudi
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.4165

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction. The method used is descriptive quantitative method. The data collection instrument used a questionnaire. The independent variables are service quality and price, while customer satisfaction is the dependent variable. All statements are valid, reliable, and normal. The effect of service quality and price on customer satisfaction, based on the tests carried out, the results of this study indicate that the reliability value can be seen that the service quality variable (X1) is 0.939, the price variable (X2) is 0.912. Service quality (X1) and price (X2) have a very strong relationship with customer satisfaction, it can be seen from the R Square value of 0.849, which shows that the independent variable consisting of service quality and price can be explained by customer satisfaction 84.9% is able to explain the independent variable, namely customer satisfaction (Y) while the remaining 15.1% is influenced by other variables not examined in this study. Service quality and price have a positive and significant effect on customer satisfaction at Warteg Kharisma Bahari Cicadas Gunung Putri. Keywords: service, facilities, customer satisfaction
Environmental Graphic Design Omah Burjo Sukoharjo Rais Fathoni, Fatahillah; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL ASSOSIATIV Vol 2 No 2 (2023): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v2i2.1313

Abstract

AbstrakOmah Burjo adalah salah satu omah burjo oleh kabupaten sukoharjo, merupakan berasal dari kemasan makanan dengan produk. Omah Burjo memiliki yang besar untuk menjadi salah satu khas Sukoharjo. Omah burjo di sukoharjo sebagai salah satu perusahaan restoran perbaikan agar terlihat lebih menarik dan dapat bersaing dengan para pesaingnya. Kemasan fungsi sebagai pembungkus dan pelindung produk. factor pelindung produk dari perjalanan jarak jauh. Oleh sebab itu perancangan tugas akhir ini dilakukan agar dapat membangun Omah Burjo di Sukoharjo sebagai salah satu khas sukoharjo. Perancangan meliputi. Omah Burjo merupakan usaha yang menjual berbagai macam-macam produk makanan dan minuman dengan cepat. proses pendistribusian stok produk dilakukan setelah persediaan yang ada di gudang habis. Dengan Proses produk seperti sering kali mempengaruhi keuntugan yang di targetkan. salah satu bagi untuk terhadap penjualan barang untuk periode waktu selanjutnya dengan mengunakan penjualan sebelumnya.
Perancangan Wayfinding Kebun Raya Indrokilo Boyolali Shalahuddin, Sayyid Mahdi; Lukitasari, Evelyne Henny; Wibowo, Yudi
JURNAL ASSOSIATIV Vol 3 No 1 (2024): Jurnal Asosiatif
Publisher : Fakultas Sosial Humaniora dan Seni Usahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/asosiatif.v3i1.1720

Abstract

Abstract The arrangement of public space needs a modern way, such as wayfinding media. It is because people's lifestyles are becoming more practical, effective and efficient. The Indrokilo Boyolali Botanical Garden is one of the tourist attractions in Boyolali that requires wayfinding of the Indrokilo Boyolali Botanical Garden. It is due to there is no clear and communicative information system. Therefore, it is difficult for tourists to know and recognize the destination of a place or a road. The application of a wayfinding system, information design, and exhibition design is in accordance with the needs of the Indrokilo Boyolali Botanical Garden. The Wayfinding design used the Icon Pictogram technique for all visual elements to have uniformity in shape and colour elements for easy recognition. In addition, it is also in accordance with geographical conditions in tourist areas that attract tourists to visit. Keywords: Wayfinding, Information System, Tourism, Indrokilo Boyolali Botanical Garden, Icon Pictogram
Kajian Bentuk Estetis dari Karakter Totto pada Buku Cerita Anak Totto-chan: Gadis Cilik di Jendela Arief Rahman, Jias; Wibowo, Yudi; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1470

Abstract

Novel Totto Chan: Gadis Cilik di Jendela adalah buku yang diangkat dari kisah nyata pengarangnya, Tetsuko Kuroyanagi. Totto-Chan digambarkan sebagai anak yang kurang dalam akademik, namun mendapat pelajaran sosial yang baik karena selaras dengan pendidikan Jepang yang menerapkan nilai-nilai holistic. Nilai keindahan desain karakter Totto di kaji dengan ilmu estetika dengan teori The Liang Gie. Penelitian ini menggunakan metode kualitatif yang menyediakan pembuktian hipotesis berupa data deskriptif dan diharapkan mampu menjelaskan dengan uraian secara komprehensif dan utuh. Dari hasil penelitian, diperoleh bahwa buku Totto-chan memenuhi nilai estetika menurut The Liang Gie, yaitu Nilai Instrumental, Nilai Inheren, Nilai Kontributif, dan Nilai Intrinsik. Namun, karena buku tersebut merupakan novel autobiografi, Tetsuko mengadopsi ilustrasi Chihiro Iwasaki dengan minim pewarnaan, sehingga buku tersebut tidak dipenuhi banyak warna seperti buku anak pada umumnya. Sedangkan tata letak yang digunakan pada cover buku tersebut adalah Picture Window Layout, yaitu jenis desain layout yang digunakan untuk menampilkan gambar atau foto ukuran yang besar dan dominan pada halaman utama. Kata kunci –Estetika; Desain Karakter; Pendidikan; Visual
Desain Booth Tahu Jemprit Surakarta Sebagai Inovasi Media Promosi Saputro, Adhi; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 13 No. 2 (2023): Jurnal Kemadha Vol. 13 No. 2 Oktober 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i2.1501

Abstract

Booth is a mini stage inside which is used as an arena for product or service exhibitions. Booths are usually used by companies to display the products that the company sells. Booths in the current era are not only used by companies in exhibitions but also used in selling products directly to consumers. Seeing how important the booth's role is besides being a place to sell as well as promotion development, Tahu Jeprit needs it. The purpose of this design is to create an attractive booth concept in accordance with the vision and image of Tahu Jemprit to increase the interest of potential consumers of Tahu Jemprit Surakarta. The design method used in this design is qualitative by collecting data at the location and interviewing the Tahu Jemprit outlet owner. The result of this design is a booth that is used as a place to sell and also as a promotional media development, in addition to media plans in the form of t-shirts, aprons, posters, menu lists, aprons, food packaging, and x banners. Keywords : Booth, Tofu, Design, Food,
“DESAIN USER INTERFACE PADA SHOFA MOM, KIDS AND BABY SPA MASSAGE” aji, Rahmat Perdana Aji; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1834

Abstract

Abstract The development of baby spa in the Indonesian business sector is very large and creates good business opportunities. This is because of the many benefits of a baby spa. One of the baby spas is Shofa Moms and Baby Spa in Sukoharjo. Shofa Moms and Baby Spa provides treatment services such as baby massage with complaints, a baby gym and nursing care. Shofa Moms and Baby Spa has a special treatment using natural oils. The treatment facilities are waiting rooms with air conditioning, the availability of wifi makes customers comfortable waiting and carrying out their treatments. In the development era of businesses being better known to the wider market reach, the use of the internet as a tool for introducing its services to consumers will be more effective and efficient. It is because information needs are easy to obtain. However, the use of the same online media and the many online media owned makes business competition in the online media and ordering services ineffective due to the different online media platforms. Shofa Mom, Kids and Baby Spa Massage also uses the same online media as competitor baby spa in the Sukoharjo area. Therefore, Shofa Mom, Kids and Baby Spa Massage experienced a decline in sales. Shofa Mom, Kids and Baby Spa Massage must have different and effective online media in ordering and promoting its services. Thus, the User Interface design of Shofa Mom, Kids and Baby Spa Massage is made using the visual branding design method with qualitative data collection. The results obtained are the creation of the User Interface design into a new effective online media because the creation of the Shofa Mom, Kids and Baby Spa Massage website is attractive in the ease of finding information and promotions, and makes it easier when ordering services at Shofa Mom, Kids and Baby Spa Massage in one online media platform. Keywords: Spa, Mom, Kids, and Baby Spa Massage, User Interface
Animasi 2D Sebagai Media Edukasi Tentang Inner Child Untuk Generasi Z Faiz Dwiardha, Diokta; Khoirul Anwar, Ahmad; Wibowo, Yudi
JURNAL KEMADHA Vol. 14 No. 2 (2024): Jurnal Kemadha Vol. 14 No. 2, Oktober 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i2.1843

Abstract

Generation Z or Gen Z is the generation born between 1997 and 2012. Based on official data from the Indonesian Central Statistics Agency (BPS) in the 2020 population census. With the development of technology, it will greatly affect lifestyle, mindsets, experiences, psychology, and so on. With today's technological developments, it will greatly influence lifestyle patterns and lifestyles, thought patterns, experiences, psychology, and so on in each generation. The reason this happens is because of the parenting style, experiencing trauma and bad events in childhood, experiencing violence, confession, rejection from an environment, penance, TIP and so on. The impact is that a person can have negative childhood trauma and emotional wounds which can then cause a person to experience various mental health disorders, behave like a child, and lack wisdom in dealing with life's problems as an adult. Therefore, an educational video was designed in the form of animation based on the results of psychological interview data and several journal articles as reference material. This design method has 5 stages, namely Development, Pre-Production, Production, Post-Production and Distribution. The result is 2D animation and merchandise. The hope of designing this 2D animation is that it can provide solutions and insight into the inner child which has such an impact on a person's life so that they are mentally healthy and achieve. Keywords: Designer, 2D Animation, Mental Health Disorder, Inner Child, Design Methods, Generation Z.
Design Creative Kemasan UMKM ES Coklat Cokot Waduk Cengklik Erang, Oktafiondi Amarza Barigas S; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 14 No. 2 (2024): Jurnal Kemadha Vol. 14 No. 2, Oktober 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i2.1927

Abstract

Kemasan merupakan salah satu poin penting dalam membangun emosional suatu brand ke konsumen, agar konsumen dengan mudah mengenali brand tersebut dan untuk menjaga kualitas suatu brand. Terkadang masih banyak brand yang tidak memikirkan desain kemasan yang akan digunakan oleh brandnya contoh seperti brand UMKM Es Coklat Cokot. Pada brand Es Coklat Cokot kemasan yang terdapat pada produk roti yang mereka jual memiliki banyak sekali kelemahan, seperti mereka tidak menggunakan kemasan untuk penyajian rotinya hingga kualitas dari roti akan lambat laun menurun karena disajikan secara terbuka, kemasan roti yang mereka gunakan dalam penyajian hanya plastik bening yang tidak tertutup hingga roti akan cepat berjamur. Maka dari itu dapat kita simpulkan dalam suatu brand sangat diperlukan sekali kemasan yang efektif dan memakan budget yang minim, perancangan creative kemasan ini bertujuan untuk memberikan kesan yang lebih menarik dan juga memberikan ketahanan produk yang dijual kepada konsumen Es Coklat Cokot hingga dapat dinikimati kapan saja. Metode perancangan yang digunakan dalam perancangan creative kemasan ini menggunakan metode kualitatif yang mengumpulkan data secara langsung melalui resiko kerusakan pada produk, melalui wawancara, internet, dan media social. Perancangan ini menghasilkan rancangan desain yang menggunakan konsep minimalist modern dengan menggunakan axial layout, 2 warna pastel, font Lemon Milk, dan line art yang terkesan minimalist. Sehingga perancangan ini meningkatkan nilai beli konsumen dan dapat mempertahankan produk UMKM Es Coklat Cokot Waduk Cengklik.
Desain Ilustrasi Kaos Untuk Oblong Distro ariyani, fajar; Henny Lukitasari, Evelyne; Wibowo, Yudi
JURNAL KEMADHA Vol. 14 No. 1 (2024): Jurnal Kemadha Vol. 14 No. 1 April 2024
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v14i1.1952

Abstract

Industri tekstil mengalami penurunan penjualan yang mengakibatkan banyak pegawai di PHK masal, hal tersebut dikarenakan permendag No. 8 Tahun 2024 yang terlalu meringankan impor pakaian jadi, dan juga banyaknya perdagangan pakaian bekas import yang marak diperjual belikan dengan harga yang murah, hal tersebut membuat UMKM juga terdampak, salah satunya oblong distro sebagai toko baju, karena belum banyak menggunakan desain ilustrasi dalam produknya dan juga kurang dalam promosi. Perancangan ini bertujuan untuk membuat desain ilustrasi kaos untuk oblong distro. Metode perancangan yang akan digunakan yaitu ide, observasi, brief, brainstorming, creative brief, desain, dan evaluasi. Dan hasilnya adalah perancangan desain ilustrasi dengan trend desain yang kekinian sehingga dapat meningkatkan minat pembelian anak muda.