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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Business, Law, and Education Jurnal Pengabdian West Science West Science Business and Management
Lastro, Djano
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Consumer Preferences in South Tangerang's Residential Housing Market: A Study of Price, Quality, and Location Factors Windarko, Windarko; Salsabil, Syifa Hanifa; Lastro, Djano
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1605

Abstract

This study investigates the key factors influencing housing purchase decisions in South Tangerang's growing property market, with a focus on price, construction quality, and location. The increasing urban development in South Tangerang necessitates a deeper understanding of these factors to meet the rising housing demand. Utilizing a quantitative approach, data was collected from 142 homebuyers in 2023, with 118 respondents selected through purposive sampling. The primary data was gathered via structured online questionnaires, ensuring reliability and normal distribution. The analysis revealed that price and location significantly impact purchase decisions, while construction quality does not. The findings highlight the importance of considering price and location in shaping consumer preferences, offering valuable insights for developers to enhance their strategies and effectively address market demand in this dynamic sector.
Consumer Preferences in South Tangerang's Residential Housing Market: A Study of Price, Quality, and Location Factors Windarko, Windarko; Salsabil, Syifa Hanifa; Lastro, Djano
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1605

Abstract

This study investigates the key factors influencing housing purchase decisions in South Tangerang's growing property market, with a focus on price, construction quality, and location. The increasing urban development in South Tangerang necessitates a deeper understanding of these factors to meet the rising housing demand. Utilizing a quantitative approach, data was collected from 142 homebuyers in 2023, with 118 respondents selected through purposive sampling. The primary data was gathered via structured online questionnaires, ensuring reliability and normal distribution. The analysis revealed that price and location significantly impact purchase decisions, while construction quality does not. The findings highlight the importance of considering price and location in shaping consumer preferences, offering valuable insights for developers to enhance their strategies and effectively address market demand in this dynamic sector.
The Impact Of Employee Performance On Employee Productivity: Based On The Work Environment, Standard Operating Procedures (SOP), And Work Discipline Windarko, Windarko; Lastro, Djano; Iskandar, Yusuf; Mala, Chajar Matari Fath
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.265

Abstract

This research explores the complex relationship between employee performance and productivity within a company. Typically, research related to performance and productivity focuses on the skills of employees as well as their motivation or incentives. In this case, the researcher aims to examine performance and productivity from three other crucial factors: the work environment, Standard Operating Procedures (SOP), and work discipline. This is because it has been found that these three factors can also influence an employee's performance, ultimately impacting their productivity while working. The research results will reveal whether a positive work environment can have a positive impact on performance. Similarly, the increasing strictness of SOPs and the discipline in following them can also have a positive effect on both performance and productivity.
Challenges and Opportunities: Cattle / Sheep Farming Business in the City : Case Study of Good Cattle in Depok City Lastro, Djano; Windarko, Windarko; Maharani, Putri; Yusup, Tiara Yuristina; Mala, Chajar Matari Fath; Iskandar, Yusuf; Dewi, Cynthia Sari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.947

Abstract

This research investigates the challenges and opportunities associated with cattle and sheep farming businesses in urban environments, particularly emphasizing outstanding cattle farming enterprises in Depok. The study aims to provide an in-depth analysis of these businesses' strategies to address existing challenges and leverage potential opportunities. By exploring the innovative practices and adaptive measures employed by urban livestock farmers, this research seeks to uncover effective methods for breeders to navigate market dynamics, enhance operational efficiencies, and sustainably improve the productivity and quality of their livestock operations. Focusing on success stories from Depok, the study highlights how exemplary cattle farming businesses have thrived despite the constraints of an urban setting. It examines the role of technology, community engagement, and sustainable farming practices in driving their success. The findings offer valuable insights and recommendations for breeders, policymakers, and stakeholders on fostering a resilient and prosperous urban livestock farming sector. Ultimately, this research contributes to the broader discourse on urban agriculture, providing lessons on sustainable growth and productivity enhancement in urban livestock farming.
Purchase Intention of Green Beauty Product: Does Perceived Value Matter? Dewi, Cynthia Sari; Windarko, Windarko; Lastro, Djano; Alam, Hanifah Pagar; Felicia, Felicia
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3989

Abstract

The increasing environmental impact of the cosmetics industry has led to a growing consumer interest in eco-friendly products. This study examines the purchase intentions of Indonesian millennials for green beauty products, focusing on the role of perceived values, which are functional, social, and emotional. Using a quantitative approach, data were collected from 190 millennials through an online survey and analyzed using SPSS 24. The results reveal that functional value, social value, and emotional value positively and significantly influence purchase intention. These findings underscore the importance of emphasizing product functionality, social contributions, and emotional engagement in marketing strategies. This research provides valuable insights for businesses seeking to align with sustainability goals and cater to environmentally conscious consumers. Future studies are encouraged to explore additional factors influencing green purchase behavior across diverse demographics and regions.
Pengenalan Konsep Kewirausahaan Sosial pada Komunitas Lokal Pegiat UMKM di Kabupaten Sukabumi Iskandar, Yusuf; Windarko, Windarko; Fath Mala, Chajar Matari; Lastro, Djano
Jurnal Pengabdian West Science Vol 3 No 01 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i01.902

Abstract

Penelitian ini memperkenalkan konsep kewirausahaan sosial kepada para pegiat Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sukabumi, Indonesia, melalui sebuah inisiatif pengabdian masyarakat yang ditargetkan. Penelitian ini menggunakan pendekatan metode kualitatif untuk mengeksplorasi persepsi peserta, tantangan yang dihadapi oleh UMKM, dan potensi manfaat dari pengintegrasian prinsip-prinsip kewirausahaan sosial. Temuan kualitatif mengungkapkan beragam pemahaman tentang kewirausahaan sosial, kendala sumber daya, dan manfaat yang dirasakan dari peningkatan reputasi merek dan akses ke peluang pendanaan.
Co-Authors Alam, Hanifah Pagar Cynthia Sari Dewi Fath Mala, Chajar Matari Felicia Felicia Mala, Chajar Matari Fath Putri Maharani Salsabil, Syifa Hanifa Windarko Windarko Yusuf Iskandar Yusup, Tiara Yuristina