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All Journal International Journal of Business, Law, and Education Jurnal Pengabdian West Science
Munawar, Muhammad Rasyid Khair
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Influence of Environmental Awareness, Green Marketing, and Green Attributes Transparency on Purchase Intention Through Corporate Brand Image as a Mediating Variable: A Case Study on Unilever Consumers Nurapni, Sinta; Ibrahim, Siti Sarah; Pratiwi, Delviana; Munawar, Muhammad Rasyid Khair
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.412

Abstract

The purpose of this research is to analyze the direct influence of environmental awareness, green marketing, and green attributes transparency on brand image. It also aims to examine the impact of environmental awareness, green marketing, green attributes transparency, and brand image on purchase intention. Additionally, the study analyzes the influence of environmental awareness, green marketing, and green attributes transparency on purchase intention through brand image. The sample for this research consists of 100 respondents selected from Rinso customers in the Sukabumi region. Sample selection is done using non probability sampling, specifically Accidental sampling, and primary data is collected through questionnaires. The data analysis method involves Structural Equation Modeling (SEM), utilizing Partial Least Square (PLS) as the analytical tool and SmartPLS version 3.0 as the software for testing. The results indicate that the variable of environmental awareness does not have a direct and significant influence on brand image. However, both green marketing and green attributes transparency positively and significantly affect brand image. Green marketing and brand image directly influence consumer purchase intention positively and significantly. Nevertheless, environmental awareness and green attributes transparency, while showing a positive influence, do not reach statistical significance. Regarding indirect effects, brand image mediates the relationship between independent variables and purchase intention, except for the variable of environmental awareness.
Meningkatkan Literasi dan Minat Belajar serta Membangun Kesadaran Lingkungan Pelajar di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi Suherlan, Dimas; Putra, Fikri Haimal; Nisa, Gina Sahadatun; Sanulqi, Ihsan; Awwalullah, M. Shaffan; Rizaldi, Marini Putri; Munawar, Muhammad Rasyid Khair; Rizal, Nanda; Dwiansyah, Rafli; Kirana, Rosi Roro; Rohmat, Satria Rizki; Putri Ishak, Shakila Qataria; Bariqoh, Sirrie; Nurhalimah, Siti; Hia, Siti Sadarwarni; Sumarni, Sumarni; Nopiyanti, Winda; Hia, Yarman; Pauzi, Yoviar; Yuriska, Yuriska; Riany, Meutia; Hatmoko, Zulvan Dwi; K Fadhilah, Nurhidayah; Rosyidah, Dania Meida
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1214

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan oleh kelompok Kuliah Kerja Nyata (KKN) Desa Pasirbaru Universitas Nusa Putra yang dilaksanakan pada tanggal 19 Februari – 18 Maret 2024, bertempat di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi telah berkontribusi bagi masyarakat, khususnya pelajar di Desa Pasirbaru. Antusiasme yang tinggi dan sikap kooperatif dari masyarakat sangat membantu keberlangsungan kegiatan KKN. Program kerja pendidikan yang digarap tidak jauh berbeda dari tema yang diangkat yakni meningkatkan literasi dan minat belajar serta membangun kesadaran lingungan melalui Kegiatan Belajar Mengajar (KBM), Lapak Baca, mengaji, pelatihan Microsoft Excel, sosialisasi kebersihan, Seminar Pendidikan, hingga kegiatan kepramukaan. Selain itu, kelompok KKN Desa Pasirbaru juga menyelenggarakan kompetisi keagamaan bagi anak-anak di Desa Pasirbaru sebagai salah satu kegiatan dalam rangkaian Gebyar Ramadan.
Co-Authors Awwalullah, M. Shaffan Bariqoh, Sirrie Dwiansyah, Rafli Hatmoko, Zulvan Dwi Hia, Siti Sadarwarni Hia, Yarman Ibrahim, Siti Sarah K Fadhilah, Nurhidayah Kirana, Rosi Roro Nisa, Gina Sahadatun Nopiyanti, Winda Nurapni, Sinta Pauzi, Yoviar Pratiwi, Delviana Putra, Fikri Haimal Putri Ishak, Shakila Qataria Riany, Meutia Rizal, Nanda Rizaldi, Marini Putri Rohmat, Satria Rizki Rosyidah, Dania Meida Sanulqi, Ihsan Siti Nurhalimah Suherlan, Dimas Sumarni Sumarni Yuriska, Yuriska