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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education
Ar-Rasyi, Hasna Hamida Alifia
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review Rudi, Jupensius; Mubarok, Dimas Hamdan; Ar-Rasyi, Hasna Hamida Alifia; Rahayu, Wening Patmi; Dewi, Titis Shinta
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.600

Abstract

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.
STRATEGI PENGEMBANGAN PRODUK UMKM KUE BANJAR SEDAP RASA KABUPATEN JOMBANG MELALUI PENERAPAN DIGITAL MARKETING Ar-Rasyi, Hasna Hamida Alifia; Hermawan, Agus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39114

Abstract

Perkembangan  bisnis UMKM saat ini  telah  berpindah  dari  sistem  konvensional  ke  sistem  digital  marketing  menjadi  peluang  yang  tepat  untuk  perkembangan di  Indonesia. Namun,  pada  kondisinya  saat  ini  masih  terdapat  pelaku usaha  yang  kurang  memahami  digital  marketing  dan  kurangnya  kesadaran  masyarakat atau pengusaha untuk memanfaatkan media digital sebagai sarana untuk mengembangkan kegiatannya. Digital marketing adalah strategi pemasaran yang diterapkan menggunakan platform digital dan Internet untuk mencapai tujuan bisnis. Tujuan dari pengabdian masyarakat ini adalah untuk mengembangkan dan menerapkan digital marketing pada produk UMKM Kue Banjar Sedap Rasa yang terletak di Dusun Cangakrejo, Desa Sumber Nongko, Kec. Ngusikan, Kabupaten Jombang, Jawa Timur, yang bergerak di bidang usaha aneka kue kering sudah berdiri sejak tahun 1990. Adanya pelatihan melalui marketplace, branding di sosial media, mengoptimalkan pemasaran produk Kue Banjar Sedap Rasa akan terus berkembang, jangkauan pemasaran lebih luas dan meningkatkan profitabilitas pada UMKM Kue Banjar Sedap Rasa.
Co-Authors Agus Hermawan Dewi, Titis Shinta Mubarok, Dimas Hamdan Rudi, Jupensius Wening Patmi Rahayu