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WORK STRESS AND BURNOUT : SISTEMATIC LITERATUR REVIEW (SLR) DAN ANALISA BIBLIOMETRIK Mubarok, Dimas Hamdan; Sopiah, Sopiah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 5 (2023): September 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i5.532

Abstract

This Systematic Literature Review (SLR) employs the PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analysis) methodology and VosViewer bibliometric analysis to investigate work stress and burnout. Data were extracted from Sciendirect, covering the period from 2021 to 2023. Initially identifying 118 journals, stringent inclusion and exclusion criteria were applied, resulting in a focused set of 31 journals for comprehensive review. The review reveals a prevalent experience of work stress and burnout among employees. This underscores the urgency of implementing measures to minimize these issues, as their persistence could lead to detrimental consequences for companies. Consequently, the study emphasizes the critical importance of proactive strategies to mitigate work-related stress and burnout, not only for the well-being of employees but also to safeguard overall organizational health and performance. Recognizing the significance of addressing these challenges, organizations are urged to prioritize interventions and initiatives that foster a healthier work environment and contribute to sustained employee satisfaction and productivity.
B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review Rudi, Jupensius; Mubarok, Dimas Hamdan; Ar-Rasyi, Hasna Hamida Alifia; Rahayu, Wening Patmi; Dewi, Titis Shinta
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.600

Abstract

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.
Membangun Niat Beli Melalui Pengalaman dan Kualitas Layanan: Studi pada Konsumen Sport Fotografi “The Angle Sport” Mubarok, Dimas Hamdan; Nahdi, Moehammad Robith
Jurnal Manajemen dan Ilmu Administrasi Vol 1 No 1 (2025): APRIL
Publisher : CV. Lentera Literasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/jmia.v1i1.41

Abstract

This study aims to determine the role of experiential marketing and service quality on purchase intentions through customer satisfaction as an intervening variable for users of The Angle Sport photographer services. The quantitative explanatory method is the research method used in this research by searching for data using a survey, namely distributing questionnaires to a predetermined sample of 170 respondents. The respondents of this research are football or futsal fans in Malangraya who have used the services of sports photographer The Angle Sport. The data analysis method uses the Partial Least Aquare approach assisted by the SmartPLS application. From the research results it can be concluded that there is a significant positive influence between service quality on customer satisfaction, service quality on repurchase intention, customer satisfaction with repurchase intention and service quality has a significant positive influence on repurchase intention through customer satisfaction. However, there is an insignificant positive influence between experiential marketing on customer satisfaction, experiential marketing on repurchase Intention, and experiential marketing on repurchase decisions through customer satisfaction.